Post B2oPM7xLz8L7TCguXI by agaperealm@poa.st
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 (DIR) Post #B2oPM7xLz8L7TCguXI by agaperealm@poa.st
       2026-01-30T13:25:14.330715Z
       
       1 likes, 0 repeats
       
       This doesn't break my heart. I can tell you from experience that once someone has separated themselves from the grip of habitual or social drinking they begin to wonder why they didn't stop drinking much sooner."The alcohol industry isn’t collapsing because of one bad year — it’s losing billions because an entire generation quietly opted out. Gen-Z drinks less, starts later, and questions why alcohol is even necessary in the first place. Raised in a world of mental-health awareness, fitness culture, and constant self-optimization, they see alcohol not as freedom or fun, but as a liability. Add rising living costs, better non-alcoholic alternatives, and a social life that happens online as much as in bars, and the result is structural decline. This isn’t a trend the industry can market its way out of — it’s a generational shift in values."