Post B27lCySyIt9FZX9DwO by ai6yr@m.ai6yr.org
 (DIR) More posts by ai6yr@m.ai6yr.org
 (DIR) Post #B27fxRqAp8K2GpmGVE by mattsheffield@mastodon.social
       2026-01-09T22:44:39Z
       
       0 likes, 1 repeats
       
       Is marketing to right-wing incels really this easy?I guess we'll see.
       
 (DIR) Post #B27lCxjx0H8TJu5Glc by octothorpe@mastodon.online
       2026-01-09T22:52:29Z
       
       0 likes, 0 repeats
       
       @mattsheffield @futurebird Gives new context to ‘eat my balls!’
       
 (DIR) Post #B27lCySyIt9FZX9DwO by ai6yr@m.ai6yr.org
       2026-01-09T23:26:53Z
       
       0 likes, 0 repeats
       
       @octothorpe @mattsheffield @futurebird good thing I was not drinking anything when I read your toot, or I would have spit all over my keyboard here.
       
 (DIR) Post #B27lCz99m2tNgMsuh6 by CStamp@mastodon.social
       2026-01-09T23:30:48Z
       
       0 likes, 0 repeats
       
       @ai6yr @octothorpe @mattsheffield @futurebird I had to verify. This has to be a joke, right? The website is https://eatmancereal.com/
       
 (DIR) Post #B27lCzhBjW79Nuo5js by ai6yr@m.ai6yr.org
       2026-01-09T23:35:08Z
       
       0 likes, 0 repeats
       
       @CStamp @octothorpe @mattsheffield @futurebird 😬
       
 (DIR) Post #B27lD0DRnZv0zxtr1M by futurebird@sauropods.win
       2026-01-09T23:49:04Z
       
       0 likes, 1 repeats
       
       @ai6yr @CStamp @octothorpe @mattsheffield This is like that fertility company that was marketing around the city with some kind of eugenics sounding nonsense. They want everyone to have to discus this. I don't think it worked for the fertility company. Will it work for these guys? IDK.
       
 (DIR) Post #B27lZXibuvv3HADy2y by octothorpe@mastodon.online
       2026-01-09T23:53:11Z
       
       0 likes, 0 repeats
       
       @futurebird @ai6yr @CStamp @mattsheffield I highly doubt it.
       
 (DIR) Post #B28iXoI3ECJLO8F9TE by david_chisnall@infosec.exchange
       2026-01-10T10:53:58Z
       
       0 likes, 0 repeats
       
       @futurebird @ai6yr @CStamp @octothorpe @mattsheffield These’s a school of thought in marketing that says brand recognition is the most important thing. This is based on some psychological research that shows that, presented with two brands X and Y, where they recognise X but can’t remember why, people are more likely to choose X. This applies even if the original reason for recognising X was associated with a negative reaction. [side note: this also applies to people who claim advertising doesn’t work on them, often more so.]The bit that a lot of them forget is that the second part works only if they don’t remember the reason. If you can remember why you had a negative reaction to X, you will choose Y.The other fun thing is that negative experiences are more likely to trigger the recollection (this is a good survival bias: remembering things that nearly kill you is more important than remembering things that made you happy). So advertising often wants to trigger a negative but not memorable reaction. That leaves people remembering the brand and so predisposed towards it, but not remembering the event.The problem is that this is almost impossible to arrange. It’s also much harder in a modern world with cameras and cheap storage because people can easily reproduce the stupid marketing and remind everyone why they hate your brand.