Post AuayryEAbgO9LHfhWi by robz@toot.robzazueta.com
(DIR) More posts by robz@toot.robzazueta.com
(DIR) Post #AuayrrwDzUT7ptEHiq by robz@toot.robzazueta.com
2025-05-28T22:26:49Z
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ICP is a term common in marketing because, secretly, all marketers are juggaloes.
(DIR) Post #Auayrt8fWi17Ym3jl2 by mycotropic@beige.party
2025-05-28T22:42:59Z
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@robz Just so that everyone is up to speed;"What is a juggalo? Let me think for a second (Well?)Oh, he gets butt-nakedAnd then he walks through the streets, winking at the freaksWith a two-liter stuck in his butt-cheeks"
(DIR) Post #Auayru2gASouMUGT3o by robz@toot.robzazueta.com
2025-05-28T23:12:32Z
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@mycotropic So, you've been to a MarComm conference, I see.
(DIR) Post #AuayruoBJqokjoUP6O by mycotropic@beige.party
2025-05-29T13:32:48Z
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@robz Now that's an interesting looking crowd of white people! What does it cost to sit in that room and lose your mind to boredom?
(DIR) Post #AuayrvQT1VRUeYOymG by robz@toot.robzazueta.com
2025-05-29T16:19:09Z
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@mycotropic Just your very soul.
(DIR) Post #AuayrwDk4IrF7NSKa8 by mycotropic@beige.party
2025-05-29T18:10:45Z
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@robz When you ask them what they do for work what do they say typically?
(DIR) Post #AuayrwwPOEaRLuM0Ce by robz@toot.robzazueta.com
2025-05-29T18:13:24Z
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@mycotropic They say they're in marketing. If you press, you'll learn what role they play - marketing analyst, events coordinator, etc. To be honest, I tend to like the people who do the actual marketing work - and I'm occasionally one of them.It's the pressure from executives to, basically, lie and exaggerate that gives these folks such a bad name. If you lean into it... yeah, it's kind of soul killing. When marketing is honest communication and education, it's excellent.
(DIR) Post #AuayrxcarOKZSk5gxM by mycotropic@beige.party
2025-05-29T18:18:07Z
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@robz I agree! I just want the truth about what I'm considering buying! I've had a bunch of friends in pharmaceuticals and devices and one of the reasons they shift from job to job is that they just can't stand being ordered to lie about stuff!i don't begrudge people having to take available jobs because they need money but I'll never buy a product twice if the marketing lied to me.
(DIR) Post #AuayryEAbgO9LHfhWi by robz@toot.robzazueta.com
2025-05-29T18:23:41Z
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@mycotropic Dead right.The problem isn't marketing, it's the push for endless financial growth at any cost. If the choice is doing something that feels somewhat slimy to you - it's just a little lie, it's not like you're selling crack to school kids (an actual justification I have heard) - and losing your job, you may just hold your nose. Next time, they push your further. Repeat until you either leave, or become one of them. It's a sieve for sociopaths, as are all power hierarchies.