Post AcOG7kkjte6bNxPK1g by beastoftraal@mastodon.social
 (DIR) More posts by beastoftraal@mastodon.social
 (DIR) Post #AcOG7kkjte6bNxPK1g by beastoftraal@mastodon.social
       2023-12-02T04:54:10Z
       
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       What is the point of 'cumulative views' for viewers? 🤷1. The 'views' are shown to all viewers, not just brands/advertisers. If Jio showed cumulative-whatever to advertisers/agencies/media buyers alone in a dedicated dashboard, it makes sense from an advertising/reach perspective.2. People watching 'live' sports may be interested to see how many more fellow fans are watching at the same time. It brings a feeling of togetherness. 'Cumulative' doesn't; it gives a false sense of numbers. 1/2
       
 (DIR) Post #AcOG7tBcXaMTXe2u2K by beastoftraal@mastodon.social
       2023-12-02T04:54:21Z
       
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       2/2 3. Meta and YouTube's cumulative views are not for 'live' content. How does it make sense for something playing 'live'? "I'm part of something big happening *right now*" vs. "So many people have watched this already? Lemme watch it too".It looks like Jio wanted to *beat* Hotstar's CWC23 numbers somehow, by hook or crook and came up with this bizarre logic and is doing 'PR' around it too to justify the choice.
       
 (DIR) Post #AcOG7y6UG6E4nAgNEG by shrikant@noc.social
       2023-12-02T06:16:19Z
       
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       @beastoftraal Anytime you see numbers on the screen, they are 97% false and pulled out of thin air.Including this one. ;)