Post AatxWSC3i4cbU0MSW0 by Dragon@mstdn.ca
(DIR) More posts by Dragon@mstdn.ca
(DIR) Post #Aas3xwW3I4fkkoHfto by gbhnews@mastodon.social
2023-10-17T17:45:12Z
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Friends, #fediverse - ians, lend me your ears 👂I spoke to a very interesting group of people last week about the prospects for Public Social Media.I feel I should write a brief essay as followup and I am staring forlornly at my text editor. How shall I explain to people unfamiliar with the #fediverse why it represents a promising opportunity for their organizations?
(DIR) Post #Aas3yAFuCu4jMmpyfw by Kathrin@trouth.eu
2023-10-17T19:22:15Z
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@gbhnews The fediverse is:1. Privacy-centric. An org should run its own server, thus retaining all the metrics about the users and user interactions. They can do with that as they please, some are more interested in that than others, but what it doesn't do is share those with third parties who then exploit them for their benefit.
(DIR) Post #Aas3yS4Vxzeucfe8Q4 by Kathrin@trouth.eu
2023-10-17T19:24:45Z
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@gbhnews 2. It's enshittification-prone. If an org runs its own fedi server, they can be reasonably sure that their followers will be fed whatever they're putting out, and not become subject to the ever-changing whims of someone else's algorithm. Running a fedi server is much like running your own website - it lets you serve the content you want to serve, in the way you want to serve it. It adds just some social tech on top which allows for user interaction.
(DIR) Post #Aas3yT9rvZXHzZ9vP6 by Kathrin@trouth.eu
2023-10-17T19:27:08Z
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@gbhnews 3. It's flexible. Any reasonably-sized org with one or two in-house programmers can tweak the software to suit their own needs. This is a benefit you can only get from FLOSS, the fediverse is a byproduct in that regard, but a welcome one. Especially with the fediverse, you have so many flavours to choose from - not only Mastodon - and most of these can be tweaked further to your tastes.
(DIR) Post #Aas3yWra9VHjU0dNSK by Kathrin@trouth.eu
2023-10-17T19:30:05Z
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@gbhnews 4. It's cheap. It might not look like it, but if you count all the ways other major platforms nickel and dime you to reach your audience, it is magnitudes cheaper to just run your own server. Sure, they (non-fedi platforms) lure you in with free accounts, but once you reach a certain size and want to continue to reach your audience, they will find ways to make you pay for that. And if they don't now, they will in the future. Tech isn't cheap. At some point, they want to see money.
(DIR) Post #Aas3yXfZ9fGdz21IMi by Kathrin@trouth.eu
2023-10-17T19:32:16Z
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@gbhnews 5. It's alive. The audience is already here. It doesn't boast the flashy gigantic numbers other platforms like to parade around, but we all collectively need to learn to take those with an entire salt mine attached to them. Non-fedi platforms have an incentive to lie about their numbers, and obfuscate the real activity going on there. I found the fediverse to be much more alive than other places I've been.
(DIR) Post #AatxWLPytubCT9oykC by Hey_Beth@sfba.social
2023-10-17T17:52:02Z
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@gbhnews News organizations need to establish themselves on the fediverse for two reasons: First, the fragmentation of the Twitter user base and the failure to establish a Twitter replacement means that no news organization will be able to post exclusively on one site and get the reach it previously had. Second, if Threads and Bluesky follow through with plans to federate, the fediverse will be the best way to reach those former Twitter users who are now using those platforms.
(DIR) Post #AatxWMTYy53fkYVLxw by TCatInReality@mastodon.social
2023-10-17T21:28:45Z
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@Hey_Beth @gbhnews Why a few of the largest media groups haven't formed a collective Mastodon server dedicated to accredited journalists is a frickin mystery to me.
(DIR) Post #AatxWO0ZGr3MVCxE36 by chris@mstdn.chrisalemany.ca
2023-10-18T12:46:50Z
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@TCatInReality @Hey_Beth @gbhnews @Dragon i honestly think it is exactly like the 1990s with the birth of the web. Media just doesn't "get" the advantage of the open social web yet, they are still wrapped up in the previous paradigm. They will get there though.
(DIR) Post #AatxWP4rIO4zonyANM by Dragon@mstdn.ca
2023-10-18T12:51:39Z
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@chris @TCatInReality @Hey_Beth @gbhnews Solid take. Media corps full of tech reporters are resisting and/or ignoring Fediverse just like they did the web for years and years. It's always been weird that each org didn't have a tech just post links to fedi daily. Isn't the point of any social web, to drive clicks on the homepage?Bit different with (Sh)itter chasing everyone away. And Media is hand in hand with Corporations due to advertising, so there's built in barrier vs Blue/Thread
(DIR) Post #AatxWPvg80KYScgLho by TCatInReality@mastodon.social
2023-10-18T14:06:18Z
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@Dragon @chris @Hey_Beth @gbhnews Until there's an obvious revenue stream, media won't invest in anything new.
(DIR) Post #AatxWQeLRw3kh9a1KK by chris@mstdn.chrisalemany.ca
2023-10-18T14:30:48Z
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@TCatInReality @Dragon @Hey_Beth @gbhnews except there has never been a real revenue stream from google, FB/IG, and the rest, just an assumed benefit of reach and engagement which in many cases never materialized. I know this would be heresy for some on Mastodon, but with media companies creating their own federated Open Social Web platforms, they could sell advertising on their own instances. Imagine that... a real revenue stream, compared to ceding the market to Musk, Zuck, etc.
(DIR) Post #AatxWRRyTPl5B4negS by TCatInReality@mastodon.social
2023-10-18T14:34:48Z
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@chris @Dragon @Hey_Beth @gbhnews Yes!Hosting their own server opens all kinds of possibilities - as well as resolving credibility risks. But nah, let's just posting on Twitter.
(DIR) Post #AatxWSC3i4cbU0MSW0 by Dragon@mstdn.ca
2023-10-18T15:54:30Z
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@TCatInReality @chris @Hey_Beth @gbhnews NPR left (sh)itter, no change at all to home page views.Amazing that corssposting is too much bother for an industry slipping off the brink for so long.
(DIR) Post #AatxWSrBFBVzXXbIbw by Hey_Beth@sfba.social
2023-10-18T16:04:18Z
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@Dragon @TCatInReality @chris @gbhnews Their inability and unwillingness to crosspost is just so bizarre to me. If they can scroll through their feed and repost, they can cut and paste and crosspost.
(DIR) Post #AatxWTVaovqDYsVZbM by Defiance@sfba.social
2023-10-18T16:21:10Z
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@Hey_Beth @Dragon @TCatInReality @gbhnews @chris Isn’t @NPR directly posting all their stories here?
(DIR) Post #AatxWUM3froCBb3TNY by Dragon@mstdn.ca
2023-10-18T17:04:30Z
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@Defiance @Hey_Beth @TCatInReality @gbhnews @chris @NPR Maybe not all their stories, but NPR does have a presence here
(DIR) Post #AatxWV412QyENvcZtY by Defiance@sfba.social
2023-10-18T17:17:19Z
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@Dragon @Hey_Beth @TCatInReality @gbhnews @chris @NPR Right. I know on Twitter they had several accounts, like NPR Tech, etc. But looks like they have an automated feed of most of their stories here. Maybe I misunderstand what crossposting is, but seems posting directly here is better, even if automated, for now. Meets my primary need, which is to see their stories as published throughout the day
(DIR) Post #AatxWVooESOuj3Vwpc by gbhnews@mastodon.social
2023-10-18T17:19:26Z
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@Defiance @Dragon @Hey_Beth @TCatInReality @chris @NPR I think that's a bot account that is not managed by NPR personnel. When I point out that bot accounts are doing this, the people whose content it is are generally not happy, and it makes them less likely to establish an official account. Someone else already has all the followers.