Post AY0r0zR3iLe6RLEmLg by stop@me.dm
(DIR) More posts by stop@me.dm
(DIR) Post #AY0r0ydQgrwlxQ18zY by stop@me.dm
2023-07-23T20:36:27Z
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Products and networks and brands come and go. Even still, you work on one that scales big enough, including its brand elements, and you don’t anticipate seeing its demise, let alone its disappearance.Dick Costolo used to talk about Twitter achieving escape velocity. Where it would become so big and so entrenched in culture, it couldn’t fail. We all know how that fared for the Titanic.RIP, Twitter, and all the Larry birds.
(DIR) Post #AY0r0zR3iLe6RLEmLg by stop@me.dm
2023-07-24T02:52:00Z
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It’s like Nike abandoning the swoosh and renaming themselves Y.Or Apple abandoning the apple and rebranding as B.Most company execs/owners would be thrilled to have so much brand recognition that their product could be recognized (and positively so) around the world by symbol only. They burn thru billions trying to get to that point.This clown paid billions for a brand that had that, then he tossed it all away.
(DIR) Post #AY0r10914uo8dfnsrg by migurski@mastodon.social
2023-07-24T02:58:03Z
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@stop @Meyerweb Does he think it worked really well for Philip Morris or something?
(DIR) Post #AY0r10vw91wJ5Ogx7I by AubreyDeLosDestinos@101010.pl
2023-07-24T07:48:13Z
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@migurski, what did Philip Morris do?
(DIR) Post #AY1MqYZJwk1GkfAdgu by migurski@mastodon.social
2023-07-24T13:44:54Z
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@AubreyDeLosDestinos renamed itself to super-generic “Altria” 20 years ago
(DIR) Post #AY1Q7yPpOwFvhRj8sa by AubreyDeLosDestinos@101010.pl
2023-07-24T14:21:40Z
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@migurski, I had no clue. 😅
(DIR) Post #AY1XCxU8zGZbwQ4Om0 by AubreyDeLosDestinos@101010.pl
2023-07-24T15:41:00Z
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@migurski, I can see the point, though: to blend in better. Also, they don't sell a product named Philip Morris so it doesn't hurt them in this regard.