Post ASB3EBipqGs8ax7DO4 by charliemchapman@mastodon.social
 (DIR) More posts by charliemchapman@mastodon.social
 (DIR) Post #ASB3EBipqGs8ax7DO4 by charliemchapman@mastodon.social
       2023-01-30T15:57:16Z
       
       1 likes, 0 repeats
       
       My basic Apple Search Ads have gotten kind of ridiculous recently. Most of my spend is on days where I had a big spike in downloads clearly attributed to things I did (guested on a podcast, launched a marketed update, ect) so I think most are folks searching “Dark Noise” and tapping the first result which is an Apple Ad… so they were already my customer but Apple’s just getting an additional cut 😒
       
 (DIR) Post #ASB3EDK5tEGnYnYU6K by charliemchapman@mastodon.social
       2023-01-30T15:57:45Z
       
       0 likes, 0 repeats
       
       I don't see a way to blocklist terms in the Basic ads though so I think I'm just going to shut them off for a while and see what impact that has and maybe eventually take the time to learn and dial in the Advanced Ads