Post APKaipF6N5NxpLDY6y by rootsworks@mastodon.social
 (DIR) More posts by rootsworks@mastodon.social
 (DIR) Post #APKaioK1nHjQyKVy9Q by rootsworks@mastodon.social
       2022-11-06T14:57:26Z
       
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       been seeing some of my artist friends stress about how they are going to get their art seen in a post-twitter world. Twitter was a very useful tool for artists for a while, and because of that, I think a lot of us might have gotten into the habit of thinking that it was the only tool. But I also think its usefulness dropped off rapidly once they started playing around with algorithmic timelines and a lot of people who used to enjoy easy reach found they had to work a lot harder to be seen.
       
 (DIR) Post #APKaiolg8TqkM5S3FY by rootsworks@mastodon.social
       2022-11-06T15:03:02Z
       
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       I used to make a webcomic and spent some time learning about what causes things to go viral, and came up with a few private rules for audience building, most of which I think still work. The two biggest ones were "find a parade and walk in front of it," and "your work is the best advertisement for your work." Twitter wasn't the only parade. I got a lot of traction on Reddit, and there's a huge furry subreddit now that's will generally upvote just about anything.
       
 (DIR) Post #APKaipF6N5NxpLDY6y by rootsworks@mastodon.social
       2022-11-06T15:09:51Z
       
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       The AIDA marketing funnel is tacky as hell but it's worth understanding and building your strategy around. Have a central place to direct people once they've become aware of your work, that you are in control of. Make sure there's an obvious way for people to sign up to a mailing list.A lot of artists use telegram announcement channels, which are great because furries are all over telegram and it's very easy for people who subscribe to them to forward messages to their friends.
       
 (DIR) Post #APKaipcqwmNt10KW8G by rootsworks@mastodon.social
       2022-11-06T15:16:58Z
       
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       Twitter (and more broadly, social media in general) is useful only for the Attention/Awareness stage of the AIDA funnel and most people who are aware of your work are not going to move to Interest/Decision/Action, which is why I am not particularly stressed about the death of Twitter. I think most artists are probably more worried about their dopamine hit than the lost revenue. If you have an audience already and you're losing money, look at how you can fix the IDA stages.
       
 (DIR) Post #APKaiq1fSWEYFxwKoK by amerika@noagendasocial.com
       2022-11-06T15:30:54Z
       
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       @rootsworks https://www.thehartford.com/business-insurance/strategy/aidaMost people are not capable of in-depth Interest, therefore do not get to Decision/Action, and follow trends instead for social reward.
       
 (DIR) Post #APKaizedezkq7RF5Iu by rootsworks@mastodon.social
       2022-11-06T15:23:35Z
       
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       Are you selling things people actually want to buy? Are you contextualizing your products in in such a way that makes it easy for your audience to see themselves using/owning them? Are people actually buying shit to hang on their walls?  When I tabled at furry cons, people weren't really interested in prints, but I couldn't keep stickers in stock. These days I try not to waste time with anything I couldn't see people wanting to use.