Post ALnc85xWC2WJmd1qKm by krinkle@mastodon.technology
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 (DIR) Post #ALnc85xWC2WJmd1qKm by krinkle@mastodon.technology
       2022-06-27T18:55:05Z
       
       0 likes, 1 repeats
       
       How effective is paid advertising anyway?Scott Cunningham, on the selection bias in paid clicks:"""[..] there was a nearly one-to-one increase in natural clicks [..] as though users were already going [..]"""https://causalinf.substack.com/p/how-can-we-know-if-paid-search-advertisingReminds me of 2020, when in the Netherlands the NPO (national broadcasting service, akin to BBC), removed third-party tracking and actually increased their revenue in doing so: https://techcrunch.com/2020/07/24/data-from-dutch-public-broadcaster-shows-the-value-of-ditching-creepy-ads/#google #facebook #ebay #AdTech