[HN Gopher] Apple buys Israeli startup Q.ai
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       Apple buys Israeli startup Q.ai
        
       https://www.reuters.com/business/apple-acquires-audio-ai-sta...
        
       Author : ishener
       Score  : 70 points
       Date   : 2026-01-29 20:37 UTC (2 hours ago)
        
 (HTM) web link (techcrunch.com)
 (TXT) w3m dump (techcrunch.com)
        
       | bnchrch wrote:
       | Wake me up when they let one of these acqui-hires update Siri to
       | be on par with a voice assistant I could make in an afternoon
       | with off the shelf tools.
        
         | alighter wrote:
         | This. And next word prediction / autocorrect that doesn't look
         | like it's from the previous century.
        
           | tobmlt wrote:
           | On both my nokia and my blackberry it was far far better than
           | on my iphone. That wasn't quite 199X but pretty close.
           | 
           | I wish the iphone had word prediction and autocorrect that
           | was from the previous centruy
        
             | thewebguyd wrote:
             | BlackBerry's keyboards & autocorrect were top notch.
             | Nothing has matched it yet when using a pure virtual touch
             | screen keyboard.
             | 
             | Crazy he had pretty much perfected the tech of typing out
             | text on a smartphone and then decided to throw it all away
             | by moving to all-screen devices instead. A virtual keyboard
             | with no tactile feel will never compare until we can have
             | screens that can recreate the tactile bumps of a physical
             | keyboard.
        
           | darth_avocado wrote:
           | Apple autocorrect has gotten actually worse over the last
           | decade. Before it used to be duck instead of a similar
           | sounding word and it took one action to correct it. Now it's
           | just fuschia and it takes 5 mins to correct the correction to
           | the autocorrect.
        
             | tartoran wrote:
             | I agree with this sentiment. It was so annoying that I
             | turned auto correct off. I found that writing on iPhone has
             | got worse as well, or at least it's my own observation. On
             | the other hand, voice dictation has improved quite a bit
             | that I can just dictate into my phone when needed. For more
             | serious work I use a work device not a consumption one.
        
         | wahnfrieden wrote:
         | that already made the news. it will be powered by gemini and
         | may launch before next wwdc.
        
       | assaddayinh wrote:
       | The ability to impress CEOs and signal hotness to investors, may
       | not corelate at all with the ability to produce breakthrough
       | technology. Thus companies like google grow up unbought to then
       | become ..
        
       | clueless wrote:
       | Could Q.ai be commercializing the AlterEgo tech coming out of MIT
       | Lab? i.e. "detects faint neuromuscular signals in the face and
       | throat when a person internally verbalizes words"
       | 
       | Yep, looks like that is it. Recent patent from one of the
       | founders:
       | https://scholar.google.com/citations?view_op=view_citation&h...
        
         | mikestorrent wrote:
         | Yeah...
         | 
         | Pardon the AI crap, but:
         | 
         | > ...in most people, when they "talk to themselves" in their
         | mind (inner speech or internal monologue), there is typically
         | subtle, miniature activation of the voice-related muscles --
         | especially in the larynx (vocal cords/folds), tongue, lips, and
         | sometimes jaw or chin area. These movements are usually
         | extremely small -- often called subvocal or sub-articulatory
         | activity -- and almost nobody can feel or see them without
         | sensitive equipment. They do not produce any audible sound (no
         | air is pushed through to vibrate the vocal folds enough for
         | sound). Key evidence comes from decades of research using
         | electromyography (EMG), which records tiny electrical signals
         | from muscles: EMG studies consistently show increased activity
         | in laryngeal (voice box) muscles, tongue, and lip/chin areas
         | during inner speech, silent reading, mental arithmetic,
         | thinking in words, or other verbal thinking tasks
         | 
         | So, how long until my Airpods can read my mind?
        
           | denimnerd42 wrote:
           | I subtlely move my mouth when I'm thinking to myself. I never
           | knew I did it until it was pointed out to me.
        
       | deepfriedchokes wrote:
       | Sounds pretty invasive for privacy, if this was ever paired with
       | smart glasses in public.
        
         | Lammy wrote:
         | Hence the name, I assume.
        
       | tchalla wrote:
       | > Notably, this is the second time CEO Aviad Maizels has sold a
       | company to Apple. In 2013, he sold PrimeSense, a 3D-sensing
       | company that played a key role in Apple's transition from
       | fingerprint sensors to facial recognition on iPhones. Q.ai
       | launched in 2022 and is backed by Kleiner Perkins, Gradient
       | Ventures, and others. Its founding team, including Maizels and
       | co-founders Yonatan Wexler and Avi Barliya, will join Apple as
       | part of the acquisition.
       | 
       | Twice, well done!
        
         | tartoran wrote:
         | What kind of tech does qAi bring to the table?
        
       | stefanos82 wrote:
       | Why am I having a feeling that one of their reasons was so they
       | can trademark "iQ", to match the iSomething "franchise", so to
       | speak?
        
         | gralab wrote:
         | Apple dropped the "i" naming scheme many years ago.
        
       | Sir_Twist wrote:
       | "Q.ai is a startup developing a technology to analyze facial
       | expressions and other ways for communication."
       | 
       | This is an interesting acquisition given their rumored Echo Show
       | / Nest Hub competitor (1). Maybe this is part of their (albeit
       | flawed and delayed) attempt to revitalize the Siri branding under
       | their Apple Intelligence marketing. When you have to say the
       | _exact_ right words to Siri, or else she will add "Meeting at 10"
       | as an all day calendar event, people get frustrated, and that
       | non-technical illusion of the "digital assistant" is lost. If
       | this is the model of understanding Apple have of their customers'
       | perception of Siri, then maybe their thinking is that giving Siri
       | more non-verbal personable capability could be a differentiating
       | factor in the smart hub market, along with the LLM rebuild. I
       | could also see this tying into some sort of strategy for the
       | Vision Pro.
       | 
       | Now, whether this hypothetical differentiating factor is worth $2
       | billion, I'm not so sure on, but I guess time will tell.
       | 
       | https://www.macrumors.com/2025/11/05/apple-smart-home-hub-20...
        
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       (page generated 2026-01-29 23:01 UTC)