https://techcrunch.com/2026/01/29/apple-buys-israeli-startup-q-ai-as-the-ai-race-heats-up/ [tc-lockup] TechCrunch Desktop Logo [tc-lo] TechCrunch Mobile Logo * Latest * Startups * Venture * Apple * Security * AI * Apps * Events * Podcasts * Newsletters Search [ ]Submit * Site Search Toggle Mega Menu Toggle Topics Latest AI Amazon Apps Biotech & Health Climate Cloud Computing Commerce Crypto Enterprise EVs Fintech Fundraising Gadgets Gaming Google Government & Policy Hardware Instagram Layoffs Media & Entertainment Meta Microsoft Privacy Robotics Security Social Space Startups TikTok Transportation Venture More from TechCrunch Staff Events Startup Battlefield StrictlyVC Newsletters Podcasts Videos Partner Content TechCrunch Brand Studio Crunchboard Contact Us In Brief Posted: 10:58 AM PST * January 29, 2026 In this photo illustration, the logo of Apple Inc. is displayed on a smartphone screen, with the company's iconic black apple symbol visible in the background.Image Credits:Cheng Xin / Getty Images * Lauren Forristal * Lauren Forristal Apple buys Israeli startup Q.ai as the AI race heats up Apple, Meta, and Google are locked in a fierce battle to lead the next wave of AI, and they've recently increased their focus on hardware. With its latest acquisition of the AI startup Q.ai, Apple aims to gain an edge, particularly in the audio sector. As first reported by Reuters, Apple has acquired Q.ai, an Israeli startup specializing in imaging and machine learning, particularly technologies that enable devices to interpret whispered speech and enhance audio in noisy environments. Apple has been adding new AI features to its AirPods, including the live translation capability introduced last year. The company has also developed technology that detects subtle facial muscle activity, which could help the tech giant enhance the Vision Pro headset. The Financial Times reported that the deal is valued at nearly $2 billion, making it Apple's second-largest acquisition to date, after buying Beats Electronics for $3 billion in 2014. Notably, this is the second time CEO Aviad Maizels has sold a company to Apple. In 2013, he sold PrimeSense, a 3D-sensing company that played a key role in Apple's transition from fingerprint sensors to facial recognition on iPhones. Q.ai launched in 2022 and is backed by Kleiner Perkins, Gradient Ventures, and others. Its founding team, including Maizels and co-founders Yonatan Wexler and Avi Barliya, will join Apple as part of the acquisition. The news comes a few hours ahead of Apple's first quarterly earnings, in which analysts are estimating revenue at around $138 billion. It's also expected to be the company's strongest iPhone sales growth in four years. Techcrunch event TechCrunch Founder Summit 2026: Tickets Live On June 23 in Boston, more than 1,100 founders come together at TechCrunch Founder Summit 2026 for a full day focused on growth, execution, and real-world scaling. Learn from founders and investors who have shaped the industry. Connect with peers navigating similar growth stages. 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