[HN Gopher] Google Tells Advertisers It'll Bring Ads to Gemini i...
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Google Tells Advertisers It'll Bring Ads to Gemini in 2026
Author : pavel_lishin
Score : 20 points
Date : 2025-12-08 20:03 UTC (2 hours ago)
(HTM) web link (www.adweek.com)
(TXT) w3m dump (www.adweek.com)
| hhhh11111 wrote:
| They are not even the leader. Ads too soon seems like a good way
| to ensure they never will be.
| hightrix wrote:
| I truly wonder how long until there is ublock origin or similar
| for AI tools. One can only hope a gorhill like figure will emerge
| to save us.
| ndriscoll wrote:
| Assuming you can't just directly filter it, and even if it's
| hard to run a high quality LLM locally for the time being, it
| should be feasible to run a smaller model on the returned
| output of large commercial models to identify and remove any
| advertising. Actually I wouldn't be surprised if you could plug
| a model for filtering malicious content from all web pages
| right into the local translation framework Firefox already has.
| Imustaskforhelp wrote:
| This, I had actually thought about the ads idea but then
| realized that local models can filter it out.
|
| But then again, the ads models have worked out fairly well
| for google and meta when ublock origin on firefox and for a
| loong time on chrome too was literally just go to appstore,
| search ublock origin, click download
|
| That was it
|
| I am sure that we are gonna see similar innovations happen
| for these ads too but then again, I think that the key point
| here is that the ad models works right now when we have
| ublock origin, so even if we have your tool, maybe most
| people (would still be ignorant about it?)
|
| I think this is what is basing the whole AI industry in but
| this cannot be the way they can fund trillions of $'s spent.
|
| I think what would happen more likely is that they will use
| AI to create a detailed profile of you and see the code
| generated, where its deployed, see what username it was and
| what email, link all your emails to every platform and every
| connection. Not going to lie, but its a scary thought.
|
| I think something scarier can happen if it can actively
| shadow-ban you like its doing but now from the whole web in a
| more "personalized way" Imagine if google chrome launches out
| a feature that blocks websites which can be harmful to you
| creating an AI generated block-list I guess giving reasons
| why...
|
| I think AI context windows are going to be an issue here and
| compute required to do this at scale so I don't really know
| and I am just rambling right now.
|
| Personally I don't really know, If Google has ads, I just use
| gemini web for some vibe coding, I might take more questions
| to chinese models or even pay for them via something like
| open router where they might not have ads if this still
| happens via anonymity or just run the models locally yeah.
|
| I wonder if we can create a community of people who have gpu
| who can have web of trust-like properties and they can share
| AI access to people who they trust and so on and maybe some
| gift properties but just niche closed properties where the
| trust factor is (more?)
|
| Maybe offtopic but if we ever implement something like this,
| I really like https://ch.at 's interface and how minimalist
| it is.
| debesyla wrote:
| Depends on how deeply is the ad hidden. If the LLM-engine is
| using some deep level manipulations over a long period I'm not
| sure if blocking that ad would be possible.
|
| What I forsee is a future of "local" AI engines. I think Apple
| is waiting for its moment for when people will ask for private-
| offline AI tools + a lot of smaller companies will follow. It
| won't be a huge success, but it will be popular in HN and in
| tech savvy crowd.
|
| Ofc, it's only a personal prediction.
| s1mplicissimus wrote:
| Does anyone of the finance pros here know if there would have
| been a way to profit off predicting that ads would be introduced
| into chatbot responses?
| msuniverse2026 wrote:
| There is sure to be a great way to get google to express ads
| during a chemical weapon recipe though.
| seg_lol wrote:
| Given that Google makes 85% of revenue from ads, and AI will
| make ads disappear, adtech company has huge incentive not to
| slit its own throat, but has no choice.
|
| How they gonna maintain that ARPU? The whole economy is being
| held up by some unpriced asset somewhere. Once PE finds it, we
| are all cooked.
| jack_tripper wrote:
| Teacher: Did you use AI to write your biology paper?
|
| Student: no
|
| The student's paper: "And you know what else helps wounds heal
| besides Aloe Vera? Playing War Thunder! The most comprehensive
| free-to-play, cross-platform, MMO military game"
| kelseyfrog wrote:
| The most enviable part of Star Trek isn't warp speed or
| teleporters; it's the complete lack of advertisements shown to
| the characters.
|
| Moreover, there isn't a technological barrier to an ad-free life
| like the other technologies. We just haven't the collective
| social will to make it happen. In some sad way it feels even more
| impossible than FTL.
| corobo wrote:
| The second most enviable is locally hosting "Computer"
|
| The entirety of the future Starfleet on our current timeline
| gets bricked whenever us-east-1 goes offline
| ndriscoll wrote:
| It's totally possible. My computer blocks ads, and the city I
| live in bans billboards and requires things like an evergreen
| hedge to block commercial parking lots from being visible from
| an arterial (the required greenery scales with the lot, so you
| can generally see names on the front faces of small strip
| malls, but big-box stores are completely hidden). The signs
| businesses are allowed to have are there to help you find where
| to turn, and have things like size restrictions and aesthetic
| requirements.
| ElijahLynn wrote:
| That's great to hear that your city bans billboards, which I
| believe to be a safety hazard for drivers on the road.
|
| May I ask which city it is?
| ndriscoll wrote:
| Generally speaking from what I've seen, the "nice part" of
| any suburban metro across the US has such a ban in place.
| Chatgpt can give lists for specific regions.
| Teever wrote:
| I acknowledge that like prostitution advertisement isn't going
| to ever go away completely, and I acknowledge that also like
| prostitute it's a better world where we legalize and regulate
| advertisement over a world where we didn't but with that said
| it's really dismaying that vanguard of our industrial and
| technological capability as a species is built on
| advertisement.
|
| Will that always be the case? Or will the people who work at
| these organizations finally realize that they're only making
| the world a worse place every time they integrate
| advertisements into their business model?
| vunderba wrote:
| I heard Picard's got a pretty lucrative sponsorship deal with
| Lipton - he's busy stacking that gold-pressed latinum to fund
| his retirement on a French vineyard.
| metallichrome wrote:
| Google could easily afford to make Gemini ad-free, effectively
| the only consumer LLM with that as the base experience
| seg_lol wrote:
| As long we freeride on all the other rubes that don't have
| adblock.
| hapticmonkey wrote:
| This is like the Rick and Morty "you pass the butter" joke.
|
| All the talented engineers pouring into AI realising they've just
| been used as tools of the ad-tech market to serve more ads to
| people. That's their real purpose.
|
| Please get out and go and make something better. Before even your
| most treasured moments, like reading kids bedtime stories, become
| commodified with ads.
|
| https://ai.google.dev/competition/projects/storybook-ai-bedt...
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