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Artificial Intelligence

EXCLUSIVE: Google Tells Advertisers It'll Bring Ads to Gemini in
2026 

The discussions mark the first time advertisers have heard directly
from Google about monetizing its Gemini AI chatbot

 
[publishers-concerned-google-gemini-2023]
David Paul Morris/Bloomberg via Getty Images
 
Headshot of Trishla Ostwal
By Trishla Ostwal
    

Google has told advertising clients in recent days that it plans to
bring ads to its AI chatbot Gemini, according to agency buyers
familiar with the conversations. 

In separate calls with at least two advertising clients, Google reps
indicated that ad placements in Gemini are targeted for a 2026
rollout, though details on formats, pricing, and testing remain
unclear, according to one buyer, who spoke under condition of
anonymity in order to discuss the meeting. This buyer said the plan
is separate from advertisements in AI Mode, Google's AI-powered
search experience launched in March. 

Both buyers said Google had not shared prototypes or technical
specifics about how the ads would appear in Gemini.

 
Headshot of Trishla Ostwal

Trishla Ostwal

Trishla is an Adweek staff reporter covering tech policy.

@trishlaostwal| trishla.ostwal@adweek.com
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