[HN Gopher] Max Schrems wins privacy case against Meta over data...
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       Max Schrems wins privacy case against Meta over data on sexual
       orientation
        
       Author : c420
       Score  : 37 points
       Date   : 2024-10-04 20:17 UTC (2 hours ago)
        
 (HTM) web link (apnews.com)
 (TXT) w3m dump (apnews.com)
        
       | sofixa wrote:
       | Max Schrems is an international treasure.
       | 
       | > Meta said it was awaiting publication of the court's full
       | judgment and that it "takes privacy very seriously."
       | 
       | I wonder how Meta employees can keep a straight face lying their
       | faces off. I'm getting second hand embarrassment from them.
       | Imagine being caught in such a blatant and egregious privacy
       | violation and having to gall to make such a claim.
        
         | hyggetrold wrote:
         | _> I wonder how Meta employees can keep a straight face lying
         | their faces off._
         | 
         | Did you see that Social Dilemma documentary? People only find
         | their conscience _after_ they 've checked a big bankroll.
         | 
         | I've been in tech for almost two decades now and I've seen many
         | many many good people throw their values right out the window
         | once the price was right.
        
           | paul7986 wrote:
           | If you're a startup founder with high morality you could
           | never go against you are going to have trouble succeeding!
        
             | JumpCrisscross wrote:
             | > _If you 're a startup founder with high morality...you
             | are going to have trouble succeeding_
             | 
             | This reminds of people who claim they're too honest to
             | disguise that they're assholes. You can absolutely start a
             | company and make lots of money without compromising your
             | values. Someone claiming otherwise is usually trying to
             | excuse bad behaviour or get over a past failure.
        
               | hyggetrold wrote:
               | _> You can absolutely start a company and make lots of
               | money without compromising your values._
               | 
               | Here's the thing though, and I say this from personal
               | experience...if you're willing to compromise your
               | values...you can make _a shitload_ of money.
        
               | JumpCrisscross wrote:
               | > _if you 're willing to compromise your values...you can
               | make a shitload of money_
               | 
               | Of course. But then you're also playing a different game,
               | one where the downsides are expanded from make no money
               | to go to jail or worse.
        
         | diggan wrote:
         | Meta/Facebook kind of have a track record of strong claims that
         | doesn't really hold up when scrutinized.
         | 
         | From https://www.llama.com/
         | 
         | > The open-source AI model [...] Llama is the leading open
         | source model family
         | 
         | Then from https://huggingface.co/meta-llama/Llama-3.2-1B
         | 
         | > License: Use of Llama 3.2 is governed by the Llama 3.2
         | Community License (a custom, commercial license agreement).
         | 
         | In that license: Section 1(b)(i) requires you to display "Built
         | with Llama" (branding requirements, really?). Section 2 has
         | additional restrictive licensing requirements. Section 5(c) has
         | retaliation that your license is terminated if you initiate
         | legal proceedings. There is probably more too.
         | 
         | Pretty close to "Not Open Source". Yet, Meta continue marketing
         | Llama as such.
        
           | mistrial9 wrote:
           | yes and, it is essential that Meta is doing this with LLama
           | at this time.. it is literally at their whim. so,
           | complicated...
        
         | scotty79 wrote:
         | They are taking privacy, very seriously.
        
         | CommieBobDole wrote:
         | That's just basic PR-speak; it's apparently important to
         | release a statement saying "we are and have always been very
         | serious about not doing (thing that we do and got caught
         | doing)" after you've been caught doing a thing.
         | 
         | I think the idea is there's some percentage of the public that
         | will just uncritically accept the last thing they were told as
         | gospel truth, and the rest don't believe you any less than they
         | did before, so it's a net win.
        
           | makeitdouble wrote:
           | To note, they're not talking about not screwing X.
           | 
           | All they're saying is they take X very seriously. Which can
           | be interpreted positively by some, yet doesn't put them too
           | much at risk when tomorrow they're found again screwing X.
           | They'll still be taking X very seriously at that time.
        
         | Alupis wrote:
         | The article is short on details. Schrems alleges that Facebook
         | somehow picked up his sexual orientation from a panel meeting,
         | and then advertised to him based on that?
         | 
         | Is it not more likely that the group of people/profiles and
         | activities he participated on Facebook are what "outed" him
         | instead?
         | 
         | I had hoped for more details about how Schrems and/or a court
         | were able to prove Facebook took his off-site meeting into
         | account and based ads on that alone.
        
       | suprjami wrote:
       | 2024: When asking companies to comply with the law is being an
       | "activist".
        
         | macintux wrote:
         | Taking a company to court is definitely in the realm of
         | activism.
        
           | elric wrote:
           | Demanding that your basic rights be respected by billion-
           | dollar scale ad-peddlers doesn't sound like activism to me.
        
             | wizzwizz4 wrote:
             | It's doing something, therefore it's activism.
        
               | amelius wrote:
               | Did you look up the definition?
        
             | JumpCrisscross wrote:
             | > _Demanding that your basic rights be respected_
             | 
             | How do you think we got basic rights? (Natural rights are a
             | philosophical object.)
        
             | lupusreal wrote:
             | Demanding basic rights is the most traditional and
             | respected form of activism there is!
        
         | infamouscow wrote:
         | This says more about the (low) quality of the AP and it's
         | (mediocre) editorial staff than about TFA and EU citizens
         | exercising their rights in a court of law under the GDPR.
        
         | makeitdouble wrote:
         | Perhaps the lesson is we should all be activists. We set
         | activism as a civic duty, and teach it in primary school.
        
       | JumpCrisscross wrote:
       | Do these rulings assign damages or fines?
        
       | AStonesThrow wrote:
       | The court decision pertains only to targeting advertising to the
       | same user.
       | 
       | They didn't say that the data can't be collected. They didn't say
       | the data can't be processed at all. They didn't say that the data
       | can't be "aggregated and analysed" for some purpose other than
       | "to offer him personalised advertising".
       | 
       | Meta does indeed offer controls to disable personalised and
       | targeted advertising. If Schrems had disabled these settings
       | appropriately, would Schrems have learned what Meta knew? It
       | would seem that the targeting and personalisation is often the
       | only way a user will find out what social media knows about us.
       | 
       | So IMHO, this is a sad, sad day for your privacy and Schrem's
       | privacy, because if Meta can't reveal what they know about us
       | through advertising and targeting, then Meta does indeed take
       | Meta's privacy very seriously.
        
       | welcome_dragon wrote:
       | Wait so someone at Meta entered somewhere that this person is
       | gay? Or was this based on, say, cookies and general browsing
       | habits?
       | 
       | I think of the story where Target was pushing diaper ads on
       | someone before her dad (maybe even her?) knew she was pregnant
        
         | AStonesThrow wrote:
         | Sure, Schrems' claims seem to hinge on the fact that the only
         | evidence of direct self-identification by Schrems is that one
         | instance of a verbal claim on a panel discussion. (That is not
         | how being gay works, by the way: it necessarily involves
         | conduct, activity or interests...)
         | 
         | But if advertising works on a recommendation engine basis, or
         | groups similar tastes together, then if someone uses the Meta
         | platform enough, there will be circumstancial evidence that
         | this person's interests and activities coincide with other gay
         | people.
         | 
         | Perhaps the merit of the case rested with Schrems barely using
         | Meta/FB, and only to discover that advertising was targeted. Of
         | course, Meta is a vast platform, including comments sections
         | and widgets and third-party cookies across many websites.
         | 
         | But Meta takes Meta's privacy very seriously, so perhaps nobody
         | but the court will ever see what Meta and their partners
         | learned about Schrems, or how they learned it.
        
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       (page generated 2024-10-04 23:01 UTC)