https://apnews.com/article/facebook-meta-schrems-privacy-80fd4e6c59f48a3b583d6665af3ede86

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Business

Austrian activist Schrems wins privacy case against Meta over
personal data on sexual orientation

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FILE - In this May 16, 2012, file photo, the Facebook logo is
displayed on a mobile device in Philadelphia. (AP Photo/Matt Rourke,
File)

Updated [hour]:[minute] [AMPM] [timezone], [monthFull] [day], [year] 
 
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LONDON (AP) -- The European Union's top court said Friday that social
media company Meta can't use public information about a user's sexual
orientation obtained outside its platforms for personalized
advertising under the bloc's strict data privacy rules.

The decision from the Court of Justice of the European Union in
Luxembourg is a victory for Austrian privacy activist Max Schrems,
who has been a thorn in the side of Big Tech companies over their
compliance with 27-nation bloc's data privacy rules.

The EU court issued its ruling after Austria's supreme court asked
for guidance in Schrems' case on how to apply the privacy rules,
known as the General Data Protection Regulation, or GDPR.

Schrems had complained that Facebook had processed personal data
including information about his sexual orientation to target him with
online advertising, even though he had never disclosed on his account
that he was gay. The only time he had publicly revealed this fact was
during a panel discussion.

"An online social network such as Facebook cannot use all of the
personal data obtained for the purposes of targeted advertising,
without restriction as to time and without distinction as to type of
data," the court said in a press release summarizing its decision.

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Even though Schrems revealed he was gay in the panel discussion, that
"does not authorise the operator of an online social network platform
to process other data relating to his sexual orientation, obtained,
as the case may be, outside that platform, with a view to aggregating
and analysing those data, in order to offer him personalised
advertising."

Meta said it was awaiting publication of the court's full judgment
and that it "takes privacy very seriously."

"Everyone using Facebook has access to a wide range of settings and
tools that allow people to manage how we use their information," the
company said in a statement.

Schrems' lawyer, Katharina Raabe-Stuppnig, lawyer representing Mr
Schrems, welcomed the court's decision.

"Meta has basically been building a huge data pool on users for 20
years now, and it is growing every day. However, EU law requires
'data minimisation'," she said in a statement. "Following this ruling
only a small part of Meta's data pool will be allowed to be used for
advertising -- even when users consent to ads."

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The Associated Press is an independent global news organization
dedicated to factual reporting. Founded in 1846, AP today remains the
most trusted source of fast, accurate, unbiased news in all formats
and the essential provider of the technology and services vital to
the news business. More than half the world's population sees AP
journalism every day.

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