[HN Gopher] An easier way to get your logo in the inbox: Google'...
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       An easier way to get your logo in the inbox: Google's latest BIMI
       changes
        
       Author : pydubreucq
       Score  : 15 points
       Date   : 2024-09-25 11:05 UTC (4 days ago)
        
 (HTM) web link (www.valimail.com)
 (TXT) w3m dump (www.valimail.com)
        
       | teddyh wrote:
       | So, where a VMC was equivalent to an EV X.509 certificate, CMC is
       | basically a normal certificate. I guess nobody wanted to buy
       | VMCs, just like with EVs. But the mere existence of CMCs now
       | lowers the value of a BIMI logo; if almost anybody can get a CMC,
       | the logo can not be trusted. Might as well use X-Face, which is
       | free.
       | 
       | (BIMI is still a tracking pixel in every mail, BTW.)
       | 
       | Previously: <https://news.ycombinator.com/item?id=40873830>,
       | <https://news.ycombinator.com/item?id=32717105>,
       | <https://news.ycombinator.com/item?id=28196403>
        
         | 9dev wrote:
         | Nobody wanted to buy them because the pricing was just
         | ridiculous. I'm sure as hell not dropping 1.5 grand per year to
         | display a freaking logo next to our mails. Had they been less
         | greedy, this could have actually worked. But the way it is,
         | it's just a money grab from the same guys that used to sell you
         | overpriced SSL certificates.
         | 
         | > (BIMI is still a tracking pixel in every mail, BTW.)
         | 
         | It doesn't have to be. Email platforms and clients should have
         | servers in place to fetch logo images and cache them for their
         | users; no direct correlation between users and requests in that
         | case.
        
           | teddyh wrote:
           | > _Email platforms and clients should have servers in place
           | to fetch logo images and cache them for their users; no
           | direct correlation between users and requests in that case._
           | 
           | So, all email servers and clients should be rewritten to
           | avoid user tracking. Got it.
           | 
           | This will never happen. If it came even close to happening,
           | BIMI would magically and coincidentally grow a new user-
           | tracking feature.
        
             | tssva wrote:
             | Some email platforms already cache images to prevent
             | tracking.
        
       | irq-1 wrote:
       | Brand Indicators for Message Identification (BIMI)
        
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       (page generated 2024-09-29 23:01 UTC)