https://www.valimail.com/blog/google-cmc-bimi-announcement/ Skip to content * Support * Check My Domain * Login [valimail-logo] * Solutions Close Solutions Open Solutions By Product Product Overview How our products work together Monitor See all senders on your domain Enforce Stop phishing & impersonation Align Fast-track Google & Yahoo compliance Amplify (Add-on) Add your logo to every inbox For IT Professionals Anti-Phishing Defend against cyber threats Compliance Ensure email security standards Shadow IT Stop unauthorized IT resources For Marketers Google & Yahoo Requirements Meet sender requirements without DMARC Brand Protection Brand your emails to increase open rates Featured Posts winning the dmarc race valimail fast track Win the DMARC race with Valimail's new eBook Read more globee and stevie awards valimail 2024 Award-winning excellence: Recognizing our team and company's recent achievements Read more bimi cmc logo An easier way to get your logo in the inbox: Google's latest BIMI changes Read more * Why Valimail * Pricing * Resources Close Resources Open Resources Learn Blog Newsroom Catch up on Valimail's latest and greatest E-books, Guides, & More Get lots of tips, tricks, and advice Success Stories See how we help clients win big Support Analyze Domain Checker Check your domain health in 5 seconds Watch & Listen Webinars Featured Posts winning the dmarc race valimail fast track Win the DMARC race with Valimail's new eBook Read more globee and stevie awards valimail 2024 Award-winning excellence: Recognizing our team and company's recent achievements Read more bimi cmc logo An easier way to get your logo in the inbox: Google's latest BIMI changes Read more Get a Demo Try Monitor Free! 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Google announced today that they will be supporting Common Mark Certificates (CMC), which allow you to use BIMI in Gmail without a trademark. This allows businesses of all sizes, for whom the trademark requirement may have been too high a bar, to now utilize BIMI to bring their brand into the inbox. But that's not the only exciting BIMI change that's coming. Read below to find out the details and learn how this will impact your email marketing strategy. Google introducing the CMC and expanding BIMI One requirement for BIMI for Gmail was to obtain a Verified Mark Certificate (VMC) with your trademarked logo. However, this is time-consuming and expensive for many brands to obtain, and it limits the logos you can use with BIMI. With Google's announcement today, they will no longer require a trademark: You can get BIMI with just a Common Mark Certificate (CMC) as long as your logo has been used for at least a year. While Google has had BIMI support with a VMC, with these changes, BIMI will be available on mobile and desktop with either a VMC or a CMC. Google's blue checkmark, previously only available on webmail, will now be rolling out to mobile over the next few weeks, with support in the Gmail app on both Android and iOS. Google blue checkmark "BIMI promotes another layer of security to Gmail by requiring strong authentication and verification of logos before they're displayed in Gmail as avatars. Strong email authentication helps users and email security systems identify and stop spam, and also enables senders to leverage their brand trust. This increases confidence in email sources and gives readers an immersive experience, creating a better email ecosystem for everyone." - Google Workspace Updates How to choose between the VMC and CMC The main difference between the two certificates is that the CMC doesn't require you to trademark your logo. However, if you opt for the CMC, you won't receive Google's blue checkmark next to your logo. That option is reserved for users who choose the VMC. Here's a quick breakdown to help you decide whether a VMC or CMC is right for you: VMC CMC - Logo and Google's Blue Checkmark - No trademark required Pros show on desktop and mobile - Easier to obtain - Highest security bar - Slower to obtain (if you don't - No Google Blue Checkmark Cons already have a trademark) - The logo has to have been in use for over a year What is BIMI? bimi phone imagery Brand Indicators for Message Identification (BIMI) is an email specification that allows brands to display a validated logo in the inbox. BIMI allows you to: * Enhance brand recognition * Control the logos on your email messages * Provide a better user experience Because BIMI requires Domain-based Message Authentication Reporting, and Conformance (DMARC) enforcement, it also ensures that no one can spoof a company's logo and put it on a fraudulent message. If the email passes DMARC authentication checks, the organization's domain has not been spoofed. Learn more about Google's CMC and what it means for you Not all email marketers will know BIMI, but these changes will increase the number of brands getting their logos in the inbox. Don't be left behind. Valimail has been at the forefront of BIMI since 2018 as part of the AuthIndicators Working Group. To learn more about implementing BIMI at your organization, contact one of our email authentication experts today. Learn more about BIMI Related resources winning the dmarc race valimail fast track * Dmarc as a Service Win the DMARC race with Valimail's new eBook Read more globee and stevie awards valimail 2024 * Company Announcements Award-winning excellence: Recognizing our team and company's recent achievements Read more g2 fall 2024 campaign * Company Announcements Valimail crosses finish line as G2 DMARC leader | Fall 2024 Read more Get started for free with Monitor Start your path to DMARC enforcement with a panoramic view of the traffic being sent on your behalf. No trial offers, credit cards, or obligations. Try Monitor Free Explore all Valimail has to offer Go one step further than visibility...Take action! Reach DMARC enforcement faster. Stay compliant with evolving sender requirements. All while protecting your brand. 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