[HN Gopher] Google DeepMind shifts from research lab to AI produ...
       ___________________________________________________________________
        
       Google DeepMind shifts from research lab to AI product factory
        
       Author : kjhughes
       Score  : 200 points
       Date   : 2024-06-17 22:02 UTC (1 days ago)
        
 (HTM) web link (www.bloomberg.com)
 (TXT) w3m dump (www.bloomberg.com)
        
       | l1n wrote:
       | https://archive.is/5XdU8
        
       | jsemrau wrote:
       | "The Overviews launch didn't go well." understatement of the
       | year.
        
       | kevindamm wrote:
       | One thing that classic Google did right was embed researchers
       | into product groups. It's true there were always some teams that
       | were pure research but for the most part researchers were working
       | within a product group.
       | 
       | Then some acquisitions and internal musical chairs and it became
       | less like that. Now I'm not all doom and gloom like this article
       | (although with DeepMind why not leave well enough alone? They do
       | excellent research). But, it does seem suboptimal to pivot all
       | the way to AI Product Factory... were there no other existing
       | product factories they could have turned instead?
        
         | curious_cat_163 wrote:
         | I agree: hybrid teams with a diversity of product/research
         | skills at the team level is the way to go. It is thinkers and
         | doers that need to come together.
         | 
         | It is way easier said than done, though. You need true buy in
         | from a ton of stakeholders -- employees being the primary ones.
         | And people get set in their ways.
         | 
         | I do like a product bias though. Not because it is more
         | valuable somehow but because it provides the applied scientists
         | deeper exposure to the problem space, early and often.
        
         | flakiness wrote:
         | The heads of the research once wrote about that. They called it
         | a "Hybrid Approach to Research" (as other comments pointed
         | out).
         | 
         | https://static.googleusercontent.com/media/research.google.c...
        
           | moandcompany wrote:
           | The "Hybrid Approach to Research" paper describes how "Google
           | Research" first started when Google was mostly, if not
           | entirely, about Search and "Research" was part of the Search
           | organization.
           | 
           | In these days, there were no "pure research" roles, nor were
           | there formal designations for "research scientists" as a
           | career ladder at Google. There were "SWEs" and in some cases
           | "Members of Technical Staff."
           | 
           | Since then, "Research" became its own organization or
           | "Product Area" at Google (i.e. the equivalent of a company
           | division). "Google Brain" was also created. Deepmind was
           | acquired. All of these existed simultaneously, however
           | Deepmind remained as an organizationally separate entity. In
           | this era, the "Research Scientist" role was created, which
           | generally existed exclusively within "Google Research." A
           | large span of this era had John Giannandrea ("JG") at the
           | helm of the Google Research org; (note: Giannandrea left to
           | head and build Apple's "AI/ML" organization, which includes
           | Siri, a few years ago.
           | 
           | After JG's departure, Google Brain and Google Research were
           | brought together under the common leadership of Jeff Dean, as
           | an organization called still called "Google Research" with a
           | branch still called "Google Brain." For perspective, it may
           | be useful to consider too that the size of "Google Research"
           | in staff headcount here measured in the several-thousands.
           | This configuration existed for the last few years, with the
           | latest changes being the merging of "Google Research" and
           | Deepmind into "Google Deepmind."
           | 
           | -
           | 
           | I am a Xoogler, formerly from this product area. One of the
           | things I and at least a few others observed was that
           | "Research" was becoming defacto synonymous with "Machine
           | Learning / AI," yet not all of Google's storied research
           | accomplishments, or problem areas, are limited to Machine
           | Learning and AI.
           | 
           | In the last few years, Google made its public statements of
           | being an "AI-first," previously "mobile-first," company in
           | recognition that it would be incorporating and leveraging ML
           | and AI technology across all of its products and services.
           | 
           | This raised a significant question: What should "Google
           | Research" or Research at Google be if product areas across
           | Google began full incorporation of AI/ML technology and
           | methods in their products? What if they incorporated their
           | own AI/ML teams? If Google was truly successful at becoming
           | AI-first, how should "Google Research" define and focus its
           | organizational purpose, research portfolio, and show its
           | value when Moonshots/X also exists within Alphabet? Over
           | time, there were many parts of "Google Research" and research
           | at large across Alphabet that felt that their purpose, or at
           | least their individual reason for joining, was to do "pure
           | research," yet this is not how the organizations started at
           | all in the beginning. Many researchers and teams also knew
           | that for practical reasons (e.g. promotion) that they
           | generally needed to present and align their work with things
           | like product launches with partner organizations.
           | 
           | I suppose we are seeing some of the answer to this with
           | Google DeepMind stating that they will be aligning more
           | strongly with creating AI products, but in addition to the
           | question of what happens to foundational research (for AI),
           | what happens to foundational research in non-AI areas for
           | Google and Alphabet?
        
       | radicaldreamer wrote:
       | Why? Attach seasoned product teams from Google to the research
       | org and have experienced PMs paired with experienced EMs launch
       | products.
       | 
       | Trying to transition a research org into a product org is going
       | to be needlessly painful, especially since the research org needs
       | to be firing on all cylinders in this hyper-competitive space.
        
         | advael wrote:
         | God, yea. I've flipped between R&D and product development a
         | few times in my career, sometimes at the same company, and it's
         | a really rough transition even for an individual experienced in
         | both. I can't imagine trying to flip a whole research team to
         | make products is going to go well, especially when the products
         | are getting a ton of well-deserved bad press and a lot of those
         | researchers were coming from academia rather than elsewhere in
         | industry in the first place
        
         | gaogao wrote:
         | Agreed. As an example of that, Meta's kept its research org,
         | FAIR, still doing fundamental research. Research orgs are great
         | at demos, but actual productionalization takes a different
         | mindset.
        
           | nomad_horse wrote:
           | FAIR is considerably downscaled from what it was before, in
           | eg 2022.
        
           | fooker wrote:
           | Fun anecdote: some folks from FAIR reached out to a friend,
           | asked her to apply, and then rejected her without an
           | interview!
        
             | htrp wrote:
             | Facebook's recruiting funnel is super broken after they
             | fired a ton of their HR teams
        
         | oivey wrote:
         | More than likely for the sorts of products they want to make
         | you still need very deep research expertise that random product
         | teams won't have.
        
           | lupire wrote:
           | Deep research expertise into tuning an LLM into a user
           | friendly product?
           | 
           | Who do you think has that expertise? The people working on
           | the model or the people studying users?
        
             | 4death4 wrote:
             | Definitely the people working on the model. It ultimately
             | doesn't matter what the users want because you can't
             | arbitrarily deliver an experience. You can only deliver
             | what it's possible to extract from the model, so growing
             | the possible things the model can do well is most
             | important.
        
               | ethbr1 wrote:
               | Engineering and product are both important.
               | 
               | Without engineering, you don't have the capability.
               | 
               | Without product, you don't build something users are
               | actually interested in.
               | 
               | I've seen too many engineering teams try to productize
               | what they want, not what people not-them want, and then
               | be flummoxed by lack of adoption.
               | 
               | Nothing sucks more than burning the midnight oil to nail
               | a target... that ended up being 2m to the right of the
               | actual target.
        
               | rusticpenn wrote:
               | I have experience in both R&D and product. Both need
               | different approaches to work. The goals of people working
               | on the model will be different from product people. As
               | mentioned by the other user, a product team can look at
               | things produced from research and see how it can bring it
               | to users.
        
               | hobs wrote:
               | In my mind you could not be proving that we need product
               | people more. They'd never say "It ultimately doesn't
               | matter what the users want" - they'd say "let's find a
               | way to build what users want" not "let's grow the
               | possible things a model can do well".
        
               | geodel wrote:
               | If engineering/research is all mattered we would have
               | maybe two order of magnitude more successful products or
               | companies. Because product-market fit is a thing we don't
               | have any successful research turning to successful
               | product.
        
         | lupire wrote:
         | The researchers aren't suddenly building products.
        
         | Vt71fcAqt7 wrote:
         | >seasoned product teams from Google
         | 
         | .
        
         | TaylorAlexander wrote:
         | Yep. I joined Google X Robotics (which became Everyday Robots,
         | which got canceled) just as the org was winding down a big R&D
         | push and moving to product development. Engineers were palpably
         | hurt by their various projects being canceled, and in my
         | opinion they never had a viable product strategy beyond "let's
         | see if we can find a consumer use for this robot". This
         | strategy ultimately failed and they canceled the project, let
         | go a bunch of the people, and now the robots are being used for
         | AI research. So the whole shift from R&D to product development
         | was a failure. They could have saved a lot of grief and money
         | if they just continued as an R&D org, and in my opinion they
         | would have left open some important doors which would have
         | really helped with AI research.
        
           | astromaniak wrote:
           | I'm afraid this is going to be another Everyday Robots or
           | Boston Dynamics. Google is ruled by managers, not
           | visionaries. Strategy is 'try and see if it works in 4 years.
           | if not cancel'. They followed it in many cases. So,
           | DeepMind's cancellation is long overdue. A couple of years
           | back one of Google's top managers talking about AGI said it's
           | most likely to happen in DM. But current LLM boom happened
           | elsewhere. Likely managers are disappointed in DM.
        
             | aborsy wrote:
             | To fair, Google invented transformers and contributed a lot
             | of basic research. OpenAI made it bigger.
        
               | Rinzler89 wrote:
               | And Xerox invented the GUI and Kodak the digital camera,
               | and look at them today.
               | 
               | Inventing things is no guarantee of success.
        
               | robertlagrant wrote:
               | Yes, but look at the previous comment. How does
               | "inventing transformers" marry with "Google has managers
               | not visionaries"?
        
               | jsjohnst wrote:
               | Just because a company is 99% one thing, doesn't mean
               | that the 1% remaining don't have moments of real genius.
               | What it does mean however is that when those real genius
               | moments happen, the company isn't in a good position to
               | capitalize on it (ala Xerox or Kodak mentioned
               | previously, but there are so many more).
        
               | ToucanLoucan wrote:
               | Because that's the hallmark of business-minded people
               | being at the helm and not engineers, which has been an
               | issue for Google for a long time: the greatest inventions
               | ever seen will be squandered in terms of the org itself
               | because management can't see beyond the next few quarters
               | and won't invest properly in it.
        
               | FactKnower69 wrote:
               | ??? Xerox and Kodak are immortal household names that
               | dominated their niches for decades, what level of
               | "success" would satisfy you? what are you lamenting, that
               | they didn't completely enshittify their products while
               | they were on top and torch their brands to the ground for
               | a little more revenue?
        
               | jsemrau wrote:
               | Transformers != Modern LLMs. It is 100% an important
               | invention, but other important tech like hidden markov
               | chains existed long before.
        
               | woodson wrote:
               | Well, strictly speaking modern LLMs are transformers (not
               | counting state space models like Mamba, for the moment).
               | Not sure what hidden Markov chains have to do with modern
               | LLMs.
        
             | TaylorAlexander wrote:
             | Well, LLMs are not AGI. They have serious limitations [1]
             | and honestly my fear is that it's too soon. I agree Google
             | is ruled by managers (that's why I hated it), and my fear
             | is that the managers have FOMO and want to push to
             | productize asap even tho the tech isn't ready yet.
             | 
             | Look what happened when Google tried to throw an LLM in to
             | search. Absolute shitshow. That's not ready to become any
             | kind of product!
             | 
             | If they kill R&D now to focus on productizing something
             | that is half baked, they will fail to develop those new
             | inventions which might get us to AGI. When I worked at
             | Google X Robotics I was hired on to the remnants of the
             | last research team, which was dissolved six months after I
             | started (I was moved to hardware test engineer). Our
             | subteam really wanted to research multi-finger grippers but
             | we got overruled, so the robot had to do everything with a
             | two finger pinch gripper. Which is fine for research but
             | absolutely unsuitable for real world tasks. It couldn't
             | even operate a spray bottle without special attachments and
             | they thought it was going to clean people's homes!
             | 
             | [1] I am sharing this one a lot lately but I'm very moved
             | by Yann LeCun's arguments about the limits of
             | autoregressive approaches here. As a robotics engineer I
             | have been dismayed at all the attention LLMs are getting
             | despite serious limitations that make them generally
             | unsuitable to solve some of the most important problems in
             | robotics. https://youtu.be/1lHFUR-yD6I
        
               | ignoramous wrote:
               | btw, Sustkever is on record that Transformers are enough
               | to achieve AGI:
               | https://www.youtube.com/watch?v=kW0SLbtGMcg&t=33s
        
               | TaylorAlexander wrote:
               | Okay. Well he's not omniscient. He gives a pretty weak
               | argument by analogy, while LeCun makes multiple detailed
               | arguments which I find compelling.
        
               | ignoramous wrote:
               | > weak analogy
               | 
               | tbf, Ilya was on a VC podcast not at a tech conf.
               | 
               | > Well he's not omniscient.
               | 
               | Neither is Yann (who has since proposed a different
               | architecture / vision which is yet to take off), but my
               | comment was meant to highlight a _recent_ claim from
               | another accomplished researcher in the field.
        
               | robertlagrant wrote:
               | > my fear is that the managers have FOMO and want to push
               | to productize asap even tho the tech isn't ready yet
               | 
               | This is exactly it. With the limitations ChatGPT is
               | encountering around safety and hallucination, Google
               | probably should've just said "we're working on something
               | awesome - hold on" and kept plugging away before
               | releasing, instead of ex-Product CEO making them release
               | something now, even if half of the demo video is fake.
        
               | KoolKat23 wrote:
               | But stonks don't go up then. These days stock price bumps
               | are more lucrative to shareholders than actual company
               | returns.
        
               | robertlagrant wrote:
               | But have stonks gone up?
        
               | KoolKat23 wrote:
               | I'm sure it's bursting right now but:
               | 
               | "Companies that mentioned AI in earnings saw their stocks
               | rise 4.6% on average, a study from Wall Street Zen
               | found."
               | 
               | https://markets.businessinsider.com/news/stocks/ai-stock-
               | mar...
        
               | golergka wrote:
               | I'm using chatGPT to Google something for around a year
               | (or whenever bing browsing became available), and I'm yet
               | to set a single hallucination based on web search
               | results. May be Google is just not very good at this.
        
               | freilanzer wrote:
               | > I'm using chatGPT to Google something for around a year
               | 
               | Maybe I'm too tired, but I don't understand this
               | sentence.
        
               | jazzyjackson wrote:
               | he's been bingin' since last summer, daddy-o
        
               | xdavidliu wrote:
               | They have been using ChatGPT to perform all searches for
               | a year, where in the past they would have used Google.
        
         | dylan604 wrote:
         | Isn't this the mindset that has PoCs released to production?
        
         | boyka wrote:
         | Likely that some McKinsey type consultants or ex-consultants in
         | senior management deem this to be absolutely necessary and the
         | only way to go.
        
         | stephen_cagle wrote:
         | I tend to agree. I'm curious whether this is Deepmind saying "I
         | think we could do things better, let's do this ourselves" or
         | the leadership of Alphabet saying "Get these ivy league
         | intellectuals to prioritize productionizing products!"
         | 
         | Would seem far more sensible to allow Deepmind to continue to
         | release hit after hit in the ML research world, and simply
         | embed "fly on the wall" PM's into their org that can
         | independently productionize any golden nuggets they happen to
         | create.
        
           | TeMPOraL wrote:
           | I feel it's more of leadership of Alphabet saying, "Our
           | people literally _invented transformers_ , so how come we're
           | at the bottom of AI race instead of at the top? A random non-
           | profit took out research and run with it, and they're the
           | hottest company in the world now. This is unacceptable![0]".
           | 
           | Bad idea. People good or lucky enough to land in R&D like
           | doing R&D. Force them to be product people, I expect most of
           | them will leave.
           | 
           | --
           | 
           | [0] - Like Muffin from Bluey,
           | https://youtu.be/hZVlBQXVtZA?t=8.
        
             | smallnamespace wrote:
             | Yes, but that doesn't explain how OpenAI able to walk and
             | chew bubble gum at the same time, unless you think there is
             | some extra spark that Google is lacking.
        
               | TeMPOraL wrote:
               | I think OpenAI was chilled out, and mostly lucky. Chilled
               | in the sense that Google seems to be too full of itself,
               | and their practice of publishing groundbreaking research
               | without actually publishing anything other people can use
               | is, frankly, annoying. OpenAI managed to leapfrog them by
               | slapping a chat interface on a tuned GPT-3 and putting it
               | on the Internet.
               | 
               | The chat service bit is them being chill, but the real
               | spark was the model. I say they were lucky, because AFAIK
               | back then no one expected LLMs to show so many and so
               | advanced general capabilities. This took everyone by
               | surprise, and since people could already play with it,
               | ChatGPT took off on its own - it had so much real,
               | transformative value, that it spread out with zero
               | marketing. That's a rare, bona fide case of "word of
               | mouth", it was just _that useful_. But that wasn 't a
               | strategy, that was luck.
               | 
               | To their credit though, OpenAI turned this early win into
               | an opportunity and is excellent at exploiting it. Being
               | small helps.
        
               | cma wrote:
               | GPT-3 was out for years already for Googlw to see, but
               | with what OpenAI saw of it they began training an
               | expensive GPT-4, before chatgpt success, maybe started
               | before RLHF.
        
               | ethbr1 wrote:
               | > _it had so much real, transformative value, that it
               | spread out with zero marketing_
               | 
               | IMHO, in retrospect, the failure gradient of early LLMs
               | is underappreciated in driving adoption.
               | 
               | Windows 95 failure: blue screen with inscrutable error
               | code. Everyone noticed that.
               | 
               | LLM failure: run-around non-answer (user shrugs and tries
               | again) or confident and plausible incorrect answer (user
               | doesn't recognize this without research).
               | 
               | Essentially, the ways in which LLMs didn't work were the
               | most hidden and hardest to discover failure mode.
               | 
               | Which was perfectly tuned for the "I'm going to try this
               | thing for 5 minutes and be amazed" first impression.
               | 
               | Which allowed subsequent generations to backfill the
               | capability gaps.
               | 
               | Tl;dr - We shouldn't underappreciate quiet-failing as a
               | product adoption driver.
        
               | FactKnower69 wrote:
               | >We shouldn't underappreciate quiet-failing as a product
               | adoption driver.
               | 
               | I'm certain it drives a lot of early user retention in
               | the short term, but I feel strongly that this is
               | ultimately a very myopic view which will prove
               | catastrophic in the long term in much the same way that
               | swallowing exceptions at runtime builds compounding
               | technical debt you'll have to reckon with sooner or later
               | 
               | more broadly, there is just so much handwaving away all
               | the black box parts of deep neural networks that are
               | completely opaque and there seems to be very little
               | interest in building the tooling to properly visualize,
               | explore, and DEBUG latent space; until those priorities
               | change this whole thing is a huge time bomb.
               | 
               | imagine if instead of coming with full memory dumps and
               | diagnostic codes, BSODs just said "sorry, your computer
               | had an oopsie!", and not a single engineer at Microsoft
               | had a complete understanding of _why_ the BSOD happened
               | in the first place; sometimes it just does that! whoops!
        
               | ethbr1 wrote:
               | > _imagine if instead of coming with full memory dumps
               | and diagnostic codes, BSODs just said "sorry, your
               | computer had an oopsie!"_
               | 
               | So, MacOS? ;)
               | 
               | In all seriousness, I wasn't opining on the usefulness of
               | opaque/hidden errors, but rather the effectiveness of
               | them.
               | 
               | In an alternate reality where the first LLMs instead spit
               | back an error reference instead of English, I don't think
               | we would have seen nearly as rapid mass market adoption.
               | 
               | And, not to put too fine a point on it, early
               | conversational LLMs and image diffusion models were
               | literally trained so their junk output is as plausible as
               | possible.
        
             | KoolKat23 wrote:
             | I agree it is this,
             | 
             | I also think people and society also give themselves way
             | too much credit for their successes. There's plenty of
             | smart hardworking people out there who continue to
             | contribute but never stumble upon a unicorn. To a large
             | extent its luck, a much larger contributor than people
             | realize. All you can do is to play the game, consistently
             | contribute and work hard on R&D and products and you
             | improve your odds of stumbling upon success. But it's never
             | guaranteed.
        
         | hotstickyballs wrote:
         | That would require Google to have enough "seasoned product
         | teams"
        
           | michaelt wrote:
           | Google has cancelled more products that most companies have
           | ever launched.
           | 
           | You'd think they'd have plenty of spare people with product
           | launch experience.
        
             | hot_gril wrote:
             | Maybe the only people they retained have product turndown
             | experience.
        
         | lenerdenator wrote:
         | > Why?
         | 
         | Must transfer value, and the guy in charge of the company is
         | not good at allocating the company's resources to do that with
         | an eye on long-term results.
        
         | pixiemaster wrote:
         | well actually i don't think google has good PMs - besides
         | adwords and android, there are no really successful products.
        
         | whywhywhywhy wrote:
         | > Why?
         | 
         | Because the current way they were working squandered over a
         | decade lead in the space. Deep Dream was 2015... Google Magenta
         | was 2017...
        
         | hot_gril wrote:
         | Maybe that's what they're doing. The article just says they're
         | combining the two labs, not much further detail.
        
       | curious_cat_163 wrote:
       | > While no one is getting as much computing power as they want,
       | the supply is tighter for teams engaged in pure research, say the
       | former employee and others familiar with the lab.
       | 
       | Good! Maybe they will focus on researching how to make these
       | things more compute efficient.
        
         | caycep wrote:
         | true. I wonder how much energy in food/farming to develop a 6
         | yr old human is required vs. the amount required to run a
         | hojillion GPUs running the latest generative algorithms
        
           | dontlikeyoueith wrote:
           | Assuming dollar cost is a relevant metric, the 6yr old human
           | is far cheaper.
        
           | whamlastxmas wrote:
           | The training costs of the 6 year old are millions of years of
           | evolution and suffering of billions of people.
        
             | lupire wrote:
             | Irrelevant, as that's already been paid.
        
               | FactKnower69 wrote:
               | sunk cost fallacy
        
           | Izikiel43 wrote:
           | But can a 6 year old answer millions upon millions of
           | queries?
           | 
           | You need a lot of 6 year olds.
        
             | DrScientist wrote:
             | Hasn't everything in ChatGPT - been posted by 6 year olds
             | on reddit, and ChatGPT is simply a very impressive indexer
             | and query interface? :-)
             | 
             | The real question is ChatGPT a better information retrieval
             | tool that the old Google search interface before they
             | dumbed it down?
             | 
             | For me the main differences are that for ChatGPT it
             | summarises across multiple sources - sometimes good,
             | sometimes not, and the refinement of queries feels much
             | more natural with it's use of context.
             | 
             | Though I often find myself fighting both the new Google
             | search interface and ChatGPT to try and get the right
             | answers to the specific area I want.
        
             | pie420 wrote:
             | luckily, we have hundreds of millions of 6 year olds
             | addicted to reddit who will answer whatever question you
             | might have.
        
           | ericd wrote:
           | Most people can probably answer about some subset of
           | questions better than GPT4 can, but I don't think there's a
           | human alive who could answer nearly as competently on >50% of
           | the questions if gets asked. So I don't know why you'd
           | benchmark it against a 6 year old. If you compare the carbon
           | impact of training one of these to the carbon footprint of
           | the average American family, it's an _incredible_ deal in
           | terms of utility.
        
       | dinobones wrote:
       | Overall probably a good move for Google. They were were spending
       | 100s of millions of dollars a year to train RL agents to get good
       | at playing Qwop for close to a decade.
        
         | 29athrowaway wrote:
         | Or chess, go, shogi, arimaa, StarCraft II, etc.
        
           | summerlight wrote:
           | In a PR perspective, at least AlphaGo did a prominent job for
           | Google. It failed to keep its prestigious status but at least
           | it's a leadership/product side issue, not DeepMind's.
        
             | hot_gril wrote:
             | That stuff gave Google the appearance of "nerds playing
             | with their toys." Sure it's worthwhile research, but it's
             | not great how many things Google announced that close to 0
             | people could use. They're trying to be more user-oriented
             | now, and because of Cloud, their users are businesses.
        
               | FactKnower69 wrote:
               | No. AlphaGo et al gave the appearance of "world class
               | researchers achieving state of the art on problem classes
               | that humans have been devoting lifetimes of study for
               | thousands of years". the current desperate LLM scramble,
               | including stuffing shitty, hallucinating, half-baked
               | paraphrase spam to the top of every Google search result
               | page, gives the appearance of "panicked flailing and
               | tacit admission that high level decisionmaking has been
               | captured by terrified MBA types"
        
               | hot_gril wrote:
               | There's a good long middle ground. Search results do seem
               | desperate now, but they got into this position in the
               | first place by failing to execute when they had the
               | advantage. None of Google's customers have ever cared how
               | well an AI can play Go. If there's one place the bragging
               | could've translated to profits, it'd be Tensorflow
               | dominance, which didn't happen.
        
         | aprilthird2021 wrote:
         | I strongly disagree. Research is how you stay ahead of your
         | competitors, yes even silly sounding research like training RL
         | agents to play Qwop!
         | 
         | Research is how Google invented the transformer that underlies
         | so many current Gen AI models.
         | 
         | Pivoting research to products is exactly the kind of short term
         | thinking consultants or mercenaries would propose, get promoted
         | off of, and leave just before the consequences start rearing
         | their head
        
           | hot_gril wrote:
           | They did research for years, but they didn't stay ahead of
           | their competitors. They gave transformers away for free.
        
         | FactKnower69 wrote:
         | RNN gameplay agents and reinforcement learning are a thousand
         | times more interesting than stochastic parrots that rephrase
         | Google for you, you'll see once this hype wave finishes dying
         | out in a couple years
        
       | light_triad wrote:
       | ___
        
         | HWR_14 wrote:
         | What's the issue with large companies plowing their profits
         | into pure research?
        
           | viscanti wrote:
           | It seems to be difficult to turn the pure research back into
           | new products. Apple famously got lots of ideas for free from
           | Xerox PARC. Google researchers wrote the Attention Is All You
           | Need paper and they're now desperately playing catchup
           | because they couldn't convert it to any kind of product.
           | There's nothing wrong with companies investing in pure
           | research, but these large companies sometimes are unable to
           | take advantage of the research. The people running the
           | business want to keep doing what got them successful, not
           | some new experimental thing that might not work.
        
             | chasd00 wrote:
             | Yeah being first doesn't mean you win automatically.
             | There's a story about the Ramones playing a show at a
             | famous club in NYC and everyone in the crowd went home and
             | started bands that became way more successful and famous
             | than who they were trying to be like. ...I think blondie
             | was one of the bands that came out of that crowd.
        
               | n4r9 wrote:
               | You might be thinking of the Sex Pistols gig whose
               | audience of 30-40 included Morrissey, Mark E Smith, the
               | Buzzcocks and Lower Broughton: https://www.bbc.co.uk/manc
               | hester/content/articles/2006/05/11...
               | 
               | The docudrama 24 hour party people is good to watch about
               | this era.
        
               | n4r9 wrote:
               | Sorry, mental blip, replace "Lower Broughton" with "Joy
               | Division" (!)
        
               | aprilthird2021 wrote:
               | But everyone and their mom would rather be the Ramones
               | than Blondie, LOL
        
             | aprilthird2021 wrote:
             | > Google researchers wrote the Attention Is All You Need
             | paper and they're now desperately playing catchup because
             | they couldn't convert it to any kind of product.
             | 
             | This isn't true. The transformer underlied Google Translate
             | for a long time. They just didn't monetize Google Translate
             | heavily enough. It's still one of the best translation
             | services out there. And its ability to translate real-time
             | conversations has been around for years now.
        
           | light_triad wrote:
           | ___
        
       | karmasimida wrote:
       | AI product factory seems like an odd choice of phrasing ...
        
         | kevinventullo wrote:
         | It's MBA-speak. "So we put in researchers, and products and
         | money come out. This slide deck is gonna get me promoted."
        
       | ruraljuror wrote:
       | > In May, the lab released a new version of AlphaFold, a landmark
       | tool for predicting protein structures. Hassabis says it could
       | develop into a $100 billion business, but some people at Google
       | have questioned whether he should be dedicating so much time to
       | it.
       | 
       | Wonder what the timeframe on that speculative return is?
        
       | prithvi24 wrote:
       | > Researchers inside the AI unit have told colleagues they're
       | proud of their advances on Gemini, such as its "context window,"
       | the amount of information the system can analyze at once. This is
       | particularly useful to a company whose enormous amount of data is
       | one of its key competitive advantages.
       | 
       | what does a large context window have anything to do with
       | google's data moat?
        
         | gradus_ad wrote:
         | It's the sort of careless, superficially meaningful statement
         | that an LLM would make...
        
         | mitthrowaway2 wrote:
         | My reading is that the large context window makes Gemini
         | _useful as a tool to Google_.
        
       | ethbr1 wrote:
       | > _Hassabis says that he's learning more about introducing
       | products and that Google's product teams, in turn, are dealing
       | with the novel challenges of generative AI, which has the
       | potential to behave unusually when placed in the hands of the
       | general public._
       | 
       | This part isn't rocket science.
       | 
       | Step 1) Post on 4chan and SomethingAwful "What is the worst thing
       | you could do with genAI? Go."
       | 
       | Step 2) Test your beta product against all the answers you get.
        
         | Barrin92 wrote:
         | the tricky part with systems like these isn't to find and fix
         | the worst things that people can come up with on 4chan because
         | they're by definition obvious. The much trickier part is
         | finding the little problems that way more people run into and
         | that most people might not even immediately recognize or
         | report.
         | 
         | And that is a very complicated science in particular with
         | something that can be as fuzzy and intransparent as generative
         | AI.
        
           | eitland wrote:
           | This has been going on since long before[1] the recent AI
           | craze.
           | 
           | IMNSHO it seems Google just cannot miss an opportunity to
           | mess up the basics in the quest for amazing and then fail at
           | amazing or cancel it just as they are about to achieve it.
           | And, ironically this has transformed their search engine from
           | unbeatable leader in its field to something much closer to
           | what it replaced.
           | 
           | [1]:This is from 5 years ago: https://erik.itland.no/more-
           | fun-with-google-mixing-images-fr...
        
           | robertlagrant wrote:
           | > the worst things that people can come up with on 4chan
           | because they're by definition obvious
           | 
           | If they're finding your flag through star patterns and flying
           | drones at it to set it on fire, I think they go a bit deeper
           | than "obvious".
        
         | cloudking wrote:
         | I think the challenge is you can't QA every edge case, because
         | there's unlimited edge cases.
        
           | HeatrayEnjoyer wrote:
           | The Control Problem.
        
           | ethbr1 wrote:
           | There's also a standard distribution that most people will
           | think of.
           | 
           | "Generate photos of Nazis" wouldn't have been my first use,
           | but in retrospect it does seem like something that of course
           | The Internet is going to try.
           | 
           | That Google didn't even identify that sort of low-hanging
           | fruit as a QA case is what points to a process in need of
           | external input.
        
       | therobots927 wrote:
       | Hadn't these two AI orgs within Google been fighting over
       | resources for a long time? At the end of the day that's just
       | counterproductive. A merger was all but guaranteed and it's clear
       | given current stock market sentiment why the product team was
       | chosen. Doesn't mean I don't feel bad for the Deepmind
       | researchers impacted. The genAI hype is sparing no one, not even
       | the foremost AI labs in the country.
        
       | banish-m4 wrote:
       | Meta needs to emulate this because they're sinking tens of
       | billions without being focused enough on delivering profits with
       | all that hardware they're spending treasure on.
        
         | fhub wrote:
         | Meta did $12.4B profit in Q1 2024 which was 116.7% increase
         | year-over-year. They have a lot of treasure to spend and the
         | treasure chest keeps getting bigger.
        
         | aprilthird2021 wrote:
         | Pretty untethered take. Meta has seen one of the largest
         | growths in profit in the past few years. Their improvements in
         | AI have made far more profitable their AI ads targeting
         | business
        
       | nelsonic wrote:
       | Let's not forget that Demis Hassabis (DeepMind CEO) created Theme
       | Park so he knows how to create products. I have full confidence
       | in his leadership. Buy more Alphabet (GOOG) shares!
       | 
       | Ref: https://en.wikipedia.org/wiki/Demis_Hassabis#Bullfrog
        
         | stephen_cagle wrote:
         | ...and (burying the lead) wrote it while he was under 18! But,
         | that is one of the odder takes for why he would be good at
         | building a product?
        
           | nelsonic wrote:
           | Demis understands the "customer" and can use everything he
           | has learned in the last 20 years to build something
           | incredible. If he can build a great/successful game with low
           | resources, he will smash a consumer product with unlimited
           | resources and excellent people.
        
             | seanhunter wrote:
             | I definitely don't think that follows at all.
        
         | pixelpoet wrote:
         | Saw him briefly at my first job at Lionhead Studios, and also
         | worked with Alex Evans (Media Molecule cofounder, coauthor of
         | InstantNGP, legendary demoscener, ...) there. Pretty amazing
         | how much talent was buzzing around there.
        
       | nabla9 wrote:
       | Hassabis moves from fundamental AI research into app development.
       | 
       | (alternative title)
        
       | chucke1992 wrote:
       | Essentially Google has no idea how to leverage their AI as Gemini
       | for search just does not work.
       | 
       | Apple went with deep AI integration into OS in hope to sell more
       | devices and Microsoft went full blown corporate + windows
       | devices. Google can try to integrate it maybe with Chrome OS to
       | sell more devices? They are also trying with various providers
       | (like Samsung) but nature of Android is that people might just go
       | with basic apps and stuff.
        
         | nolist_policy wrote:
         | Don't forget Google Docs, Drive, Photos, GMail and Chrome.
        
           | chucke1992 wrote:
           | The problem is that none of Google's products are unified
           | into a fully used ecosystem.
           | 
           | For example with Apple they integrated everything together
           | seamless into the OS - granted I am not sure if people are
           | using their email app or calendar that often. But with AI
           | they integrated it all together at least.
           | 
           | With Microsoft they benefit from their tight integration
           | between Office suite, Outlook, teams (and calendar
           | integration between outlook and teams is quite convenient)
           | etc. They only have issues with consumer products as they are
           | unable to achieve the same level of integrations as they
           | achieve within the corporate - corporate Windows instances
           | with laptops and stuff are corporate to Apple products for
           | consumers. Microsoft does not have user facing products, but
           | their enterprise solutions are nicely connected to each. And
           | new services like Loop or Copilot are just naturally expanded
           | on that.
           | 
           | But Google? I literally use Gmail but only for emails. Chrome
           | for browsing but I have no integrations between Chrome and
           | Gmail aside the account overall in my flow. They have their
           | streaming service with Youtube Premium but it is not really
           | that connected to overall other infra or services - unlike
           | for example Apple, that is offering their Apple One
           | subscription. App Stores? Google Play exists in its own
           | universe that has no relation to other google services
           | either. And that's without AI stuff.
           | 
           | There is something missing between google services.
        
         | hot_gril wrote:
         | I didn't think the AI hype was overdone until I saw AAPL jump
         | so much after announcing AI features. Looks nice, but it's not
         | going to make anyone switch to iPhone, and there's no lock-in.
         | iMessage must be way more valuable, and that advantage is maybe
         | going away.
        
           | chucke1992 wrote:
           | That's the thing - apple stocks raised due to AI features but
           | it is basically a speculation - if it does not move sales of
           | iPhones, the stock will go down.
           | 
           | I think MSFT is the best positioned long term - especially
           | when they start producing their own chips - as they have the
           | right moat to vendor lock in. Add to that the fact that AWS
           | missed the AI boat completely and their could gain market
           | share from AWS too.
        
       | amunozo wrote:
       | IMO, older DeepMind research was much more exciting and original
       | than nowadays. We do not need more LLMs, we need creativity.
        
       | a_bonobo wrote:
       | Looking back, I feel like the AlphaFold 3 launch a month ago was
       | a precursor to this move. The public-facing side of AlphaFold 3
       | ('AlphaFold Server') is severely constrained; if you want the
       | novel parts around drug binding prediction you need to pay
       | Isomorphic Labs instead.
       | 
       | https://blog.google/technology/ai/google-deepmind-isomorphic...
       | 
       | I expect other developments to follow suite: a bit of R&D with a
       | lot of hype and commercialisation.
        
       | vladsanchez wrote:
       | http://archive.today/zsnps
        
       | iamleppert wrote:
       | Good on them for cracking the whip on those intellectuals and
       | extracting value out of them. Even smart people don't get a pass
       | when it comes to driving shareholder value and fast ROI.
        
       | theGnuMe wrote:
       | This is most likely a tax thing.
        
       ___________________________________________________________________
       (page generated 2024-06-18 23:02 UTC)