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Google DeepMind Shifts From Research Lab to AI Product Factory

The company combined its two AI labs to develop commercial services,
a move that could undermine its long-running strength in foundational
research.

Demis Hassabis, chief executive officer of DeepMind Technologies.

Demis Hassabis, chief executive officer of DeepMind Technologies.

Photographer: Jose Sarmento Matos/Bloomberg
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By Julia Love and Mark Bergen
June 17, 2024 at 7:00 AM EDT
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Over one week in mid-May, two companies announced artificial
intelligence products built using one of Google's seminal
breakthroughs. On May 13, OpenAI Inc. introduced a new version of the
model that underpins ChatGPT, its wildly popular chatbot that relies
on a technology known as a transformer that Google first described in
a research paper in 2017. The next day, Google announced AI
Overviews, a product that offers responses to some searches with
answers written by its own system based on the same technology.

The Overviews launch didn't go well. The feature began offering
embarrassing suggestions, such as advising people to eat rocks and
put glue on pizza. The next week, Google implemented new guardrails,
describing them in part as a way to prevent Overviews from
inadvertently presenting satirical content as fact. It was a bad look
for a company that could use a win in AI. Many people across tech
already think products such as ChatGPT have the potential to
eliminate the need for Google Search, which accounts for the majority
of the company's revenue, so the stakes can seem existential.

 
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