[HN Gopher] How Apple Fell Behind in the AI Arms Race
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       How Apple Fell Behind in the AI Arms Race
        
       Author : airstrike
       Score  : 16 points
       Date   : 2024-06-06 22:39 UTC (21 minutes ago)
        
 (HTM) web link (www.wsj.com)
 (TXT) w3m dump (www.wsj.com)
        
       | airstrike wrote:
       | https://archive.is/KFhWD
        
       | bookofjoe wrote:
       | https://www.wsj.com/tech/ai/apple-ai-siri-development-behind...
        
       | threeseed wrote:
       | 6% of smartphone buyers said AI was the key reason behind their
       | choice:
       | 
       | https://www.kantar.com/inspiration/technology/consumers-embr...
       | 
       | Even when AI is expected to be littered through the next OS
       | update previewed in 3 days I imagine it's going to be interesting
       | but largely inconsequential in the long term.
        
         | Legend2440 wrote:
         | This comment has "no one wants a phone with a touchscreen"
         | vibes.
        
       | basil-rash wrote:
       | I ask Siri to skip the current track sometimes, because my $600
       | airpods max couldn't be bothered to make their buttons
       | configurable. That's about the only time I use or want to use
       | "AI" on my phone ever - and I wish I didn't have to do even that.
        
       | 23B1 wrote:
       | Siri is absolute trash and I wonder how much brand equity they've
       | burned. My homepod is collecting dust.
        
         | DenisM wrote:
         | It could be like Maps - very rudimentary at first, much better
         | later. I'm sure they are working on it around the clock.
        
       | Legend2440 wrote:
       | Really nothing interesting in this article, just what everyone
       | already knew - Apple didn't invent LLMs, but the next version of
       | Siri will be powered by one.
        
       | menacingly wrote:
       | Apple isn't behind on AI any more than they were behind on cloud
       | storage. It doesn't matter when, it doesn't matter if it isn't
       | SOTA, I don't know how many different ways I can word that they
       | have your data. Google has your data.
       | 
       | model-as-service companies can have all the features they want,
       | their models can't do anything meaningful without the data Apple,
       | MS, Google have.
       | 
       | Apple is at zero risk that someone else will have your notes,
       | entire app library with data, mail, calendar, messages. They hold
       | so much leverage. Even if you use some other (so far nonexistent)
       | secret all-model, what are you going to access it with?
        
       | rebolek wrote:
       | AI is corporate circle jerk and aknowledgement to how much they
       | are disconnected with their customers.
        
       | gleenn wrote:
       | How did Apple fall behind exactly? This article is very negative
       | and yet very sparse on details particularly given Apple hasn't
       | even had the event in only a few days. Seems like you would
       | reserve judgement. If you look at Google Home amd Alexa, they may
       | do some things better but they also do many things very poorly. I
       | hardly think Apple has fallen behind in a substantive way and
       | this article adds zero color to say otherwise.
        
       | thefourthchime wrote:
       | I think it's somewhat antithetical for Apple to develop a state-
       | of-the-art AI because it requires so much data.
       | 
       | One of the pillars of Apple marketing is that they don't collect
       | or sell your data.
       | 
       | I consider Apple to be a hardware company first--they give me a
       | thing, I give them money. That's it.
       | 
       | Yes, the software makes up the ecosystem and features, but I'm
       | paying for a tangible product, and they're not selling me.
       | 
       | I think this ethos is a significant part of why they have become
       | as successful as they are.
        
       | yreg wrote:
       | Strange to publish this just a few days before Apple's annual
       | developer conference.
       | 
       | Anyway, Apple is rarely the first mover in a given technology
       | space, so I wouldn't be too concerned yet.
        
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       (page generated 2024-06-06 23:00 UTC)