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Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. https://www.wsj.com/tech/ai/apple-ai-siri-development-behind-9ea65ee8 How Apple Fell Behind in the AI Arms Race After years of playing it safe with generative artificial intelligence, Apple is set to unveil new features next week Apple now finds itself in the unusual position of having to take risks. Apple now finds itself in the unusual position of having to take risks. Michael Nagle/Bloomberg News By Aaron Tilley June 5, 2024 9:00 pm ET Share Resize --------------------------------------------------------------------- Listen (2 min) For those who saw them, the demonstrations inside Apple AAPL -0.71% decrease; red down pointing triangle earlier this decade of a revamped Siri offered a showcase of the amazing capabilities a powerful AI voice assistant could have. The famed assistant, one of the last projects Apple co-founder Steve Jobs worked on before his death, had been given a total overhaul. Capable of running on an iPhone and without an internet connection, the new Siri impressed people with its improved speed, conversational capabilities and the accuracy with which it understood user commands. Code-named Project Blackbird, the effort also imagined a Siri with capabilities built by third-party app developers, according to people familiar with the work. Copyright (c)2024 Dow Jones & Company, Inc. 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