[HN Gopher] Developers revolt over Apple's new app store rules
       ___________________________________________________________________
        
       Developers revolt over Apple's new app store rules
        
       Author : thesuperbigfrog
       Score  : 122 points
       Date   : 2024-02-12 16:11 UTC (6 hours ago)
        
 (HTM) web link (www.wired.com)
 (TXT) w3m dump (www.wired.com)
        
       | thesuperbigfrog wrote:
       | "Apple holds app providers ransom like the Mafia," claims
       | Matthias Pfau, CEO and cofounder of Tuta, an encrypted email
       | provider. The tech giant treats iPhones as its territory, Pfau
       | complains, tightly controlling developers' access before taking a
       | chunk of their profits. "Anyone wanting to provide an iOS app
       | must pay a ransom to Apple; there's no way around it."
       | 
       | What can developers do other than agree to Apple's demands if
       | they want to publish iOS apps?
        
         | beacon294 wrote:
         | It would be nice to develop an open iPhone compatible.
        
         | HDThoreaun wrote:
         | Complain to regulatory industries until they force apple to act
         | differently?
        
       | cdme wrote:
       | Apple's seeking to comply with the letter, rather than the
       | spirit, of the law in order to maintain their ability to extract
       | rents from the App Store. It's user-hostile (particularly given
       | that they've now hobbled PWAs) but not surprising. Their behavior
       | won't change without additional regulatory action.
        
         | orev wrote:
         | In the US, laws are taken as very literal, and any technicality
         | that can be exploited usually will be. In Europe, they're far
         | more focused on the spirit of the law and don't put up with
         | games.
         | 
         | On one hand it seems like Apple is trying to take a US style
         | approach, but on the other they must have European lawyers on
         | staff explaining how that won't work.
         | 
         | One might conclude that it's a calculated risk, or a stalling
         | tactic to extract a few more years of revenue from the current
         | model while waiting for things to play out in the courts.
        
           | 1letterunixname wrote:
           | Fair view vs. strict constructionism.
        
           | malermeister wrote:
           | I think they're just too confident that their US approach
           | will work. Same thing happened with Facebook, they got a huge
           | fine for it.
        
           | musictubes wrote:
           | I find it far fetched that Apple would either hire terrible
           | lawyers that lead them astray or competent lawyers that they
           | then ignore. I agree that they are probably hoping to go to
           | court.
           | 
           | Maybe I'm just too American to understand but the idea of
           | "the spirit" of the law seems ridiculous. If you want the law
           | to force Apple to allow slide loading then pass a law that
           | says that. If you want a law that forces Apple to allow any
           | developer to make and distribute software on their platform
           | then pass a law that says that. It certainly seems that they
           | were able to achieve that level of clarity with the USB-C
           | rule. Why isn't this law like that one? Relying on, "C'mon,
           | we all know what the law _really_ means," is at best sloppy
           | legislating.
        
             | Jensson wrote:
             | Trying to cover every case explicitly and rigorously just
             | results in the legal mess the US has where you need way
             | more lawyers than other countries to get stuff done, and
             | still results in more abuse from companies since there will
             | always be abusable holes in laws but there wont typically
             | be holes in the spirit of the law.
             | 
             | So the main end result with the US system is that companies
             | employs armies of lawyers so that they can legally break
             | the laws. The main ones who benefits from that are lawyers
             | and the massive companies who can afford them.
        
               | happyopossum wrote:
               | > Trying to cover every case explicitly and rigorously
               | 
               | Removing a gate but still charging and entrance fee isn't
               | even close to a far-fetched corner case. I have to
               | believe that the regulators understood they were only
               | regulating the technical side of things, and not the
               | financial side.
               | 
               | If the lobbyists for Spotify and Epic dropped the ball
               | there, that's on them.
        
             | TillE wrote:
             | Notably, the DMA includes words like "fair" and
             | "reasonable" for which there _is_ no strict robot-like
             | interpretation.
             | 
             | Apple's plans will be evaluated as such by regulators, and
             | there are several provisions which are just plainly anti-
             | competitive, especially the 50 cent per user per year fee
             | just to run an app store. It's really hard to see that
             | holding up.
        
               | happyopossum wrote:
               | > 50 cent per user per year fee just to run an app store.
               | It's really hard to see that holding up.
               | 
               | Hard to see a set of circumstances where the regulators
               | succeed in forcing a company to _develop and maintain_ a
               | complex set of APIs for free in perpetuity...
        
               | IshKebab wrote:
               | They won't do that though. Apple will be free to stop
               | selling iPhones if it wants.
               | 
               | In any case iPhones aren't free.
        
             | lucianbr wrote:
             | Writing a law without loopholes has the same chances of
             | happening as writing a program without bugs. And continuing
             | with the analogy, a "well-written" law just means the
             | loopholes require more resources to find, thus being
             | available in general only to very rich entities.
             | 
             | However, regardless of fairness or sloppyness, if a large
             | part of society feels the law should be interpreted in a
             | certain way, the fact that it does not literally say that
             | may be irrelevant. Who is going to reprimand the judges if
             | the legislative, the government, the people, the local
             | corporations all feel Apple should be kneecapped?
             | 
             | Did the constitution of the USA not literally say "all men
             | are created equal" while you still had slavery?
        
               | happyopossum wrote:
               | >Did the constitution of the USA not literally say "all
               | men are created equal" while you still had slavery?
               | 
               | No, that was the declaration of Independence, some of the
               | authors of which adamantly opposed slavery.
        
           | bitcurious wrote:
           | > In the US, laws are taken as very literal, and any
           | technicality that can be exploited usually will be. In
           | Europe, they're far more focused on the spirit of the law and
           | don't put up with games.
           | 
           | I was looking to confirm or deny that statement and came
           | across a fun detour in the form of an article entitled
           | "What's So Special About American Law?". It doesn't address
           | the point about spirit vs. detail at all, but is an amusing
           | and informative read.
           | 
           | > As I said, this fact seems to me a deep and fundamental
           | point of difference. The American legal system, to a greater
           | extent than any other Western legal system, encourages the
           | direct injection of democratic values into the legal process.
           | Our legal system, like our society, places great emphasis on
           | the value of equality. We do not fully trust professional
           | elites.
           | 
           | https://scholarship.law.upenn.edu/cgi/viewcontent.cgi?articl.
           | ..
        
             | lucianbr wrote:
             | > Our legal system, like our society, places great emphasis
             | on the value of equality.
             | 
             | Is this satire? Must be satire, right?
        
         | Someone wrote:
         | I don't think the text of the law says anything _remotely_
         | about Apple's margins for access to their users being too high.
         | How then can that be in the spirit of the law?
         | 
         | If you disagree, educate me.
        
         | darklion wrote:
         | > Apple's seeking to comply with the letter, rather than the
         | spirit, of the law in order to maintain their ability to
         | extract rents from the App Store.
         | 
         | Yes, because we can have a functional, productive society based
         | on a legal system where the foundational principal is, "We'll
         | write laws so vague that we can just say they mean whatever we
         | want them to mean _after_ people and companies try to follow
         | them".
        
         | the_duke wrote:
         | This particular legislation gives relatively broad enforcement
         | power to the EU commission. IANAL, but it's possible, and in my
         | primitive understanding quite likely, that they can take action
         | without additional legislation because it's a stark violation
         | of the obligations.
        
         | threeseed wrote:
         | > rather than the spirit
         | 
         | Tim Cook met personally with EU regulators before their changes
         | were introduced.
         | 
         | I doubt they would knowingly introduce something that would
         | result in a punitive fine.
        
           | Vespasian wrote:
           | It won't lead to a fine directly but it might result in
           | enforcement action to bring them closer to what the law
           | intended.
           | 
           | I seriously doubt that their ultimate approach was "cleared"
           | with regulators because it's quite blatantly against the
           | intention of the DMA. The fact that he met with EU people
           | says precisely nothing.
        
           | IshKebab wrote:
           | They wouldn't introduce anything that would _definitely_ lead
           | to a fine, but I don 't see why they wouldn't introduce
           | something that really pushes the boundaries and will result
           | in a court case that they have some chance of winning.
        
       | judiisis wrote:
       | They remove pwas in latest ios beta(only in the EU) they are evil
        
         | bnt wrote:
         | Wait, is this confirmed that it's removed only in the EU? I've
         | seen "reports" on Twitter (never gonna call it X) but nothing
         | official.
        
           | judiisis wrote:
           | Officially they haven't confirmed anything(employees deny to
           | comment) but it seems intentional in all aspects and bug
           | report is silent
        
           | thesuperbigfrog wrote:
           | It certainly seems that way:
           | 
           | https://appleinsider.com/articles/24/02/09/something-is-
           | happ...
           | 
           | Without clear communication from Apple, people will assume
           | that the change is a strategic move by Apple to not cede
           | ground being lost due to the Digital Markets Act.
        
         | danpalmer wrote:
         | I'm as disappointed in the new rules as anyone, but I'm going
         | to call this one as most likely just a missing implementation
         | rather than malicious.
         | 
         | The new Browser Engine Kit that allows alternative browsers to
         | be installed is really a very deep integration. It's not just
         | swapping out the browser and engine that users open as an app,
         | it's swapping out all system integrations - webviews embedded
         | in apps (in certain types of use), and importantly, PWAs pinned
         | to the home screen. The APIs have a fairly sizeable surface
         | area, and PWAs themselves have many features that require
         | system support to implement.
         | 
         | My assumption would be that full PWA support will return, but
         | that it was a significant amount of extra work that Apple
         | decided to skip for the first implementation. I'm not sure if
         | that was the right call, but they were under quite a deadline
         | with the DMA coming in.
        
           | awestroke wrote:
           | Yeah it was too much work to support PWAs in the EU for this
           | beta. But they managed to have time to implement it for the
           | rest of the world
        
             | ripply wrote:
             | I think that's a little disingenuous, it already works for
             | the rest of the world so of course they had time to
             | implement it, grabbing where you live via an internal API
             | and disabling functionality is easier to do than
             | implementing a browser selection prompt and exposing
             | possibly new APIs to new browsers.
        
               | awestroke wrote:
               | That's my point
        
         | adamtaylor_13 wrote:
         | I hadn't heard about this, but it is indeed concerning. After
         | my latest round of trying to publish apps on the iOS App Store,
         | I concluded that PWAs were the best bet to getting a nice,
         | polished user-experience without the soul-crushing process that
         | is app store publishing.
         | 
         | I suppose a small bit of light (for me, not the community at-
         | large) is that all of my targeted market is in the US. But I
         | also acknowledge is they get away with that in the EU, the US
         | will be next. Le sigh. This is why the Web is the best
         | platform.
        
       | s_dev wrote:
       | All companies by simply reaching a certain scale and size -- are
       | just by default becoming a monopoly. Since Apple is the biggest
       | company in the world it's inescapable they will face these
       | accusations even if they fairly earned their way in to this
       | position the right thing is to still stop them because a monopoly
       | is always a bad thing for consumers.
        
         | ddtaylor wrote:
         | How does that excuse any of their anticompetitive CHOICES they
         | continue to make? I don't understand how your comment affords
         | Apple anything.
        
         | stavros wrote:
         | > All companies by simply reaching a certain scale and size --
         | are just by default becoming a monopoly.
         | 
         | This statement can be reworded as "the companies that are big
         | enough to be monopolies are monopolies".
         | 
         | Not all companies are monopolies just by their size. Microsoft
         | is the biggest company in the world (not Apple), and it's not a
         | monopoly in everything it sells. It may be a monopoly in some
         | areas, because of its tactics, but the same goes for Apple: if
         | they open up the app store, like the EU wants them to, they'll
         | no longer be a monopoly, even though they'll be exactly the
         | same size.
        
       | racl101 wrote:
       | Apple used to see IBM as the bad guy but somehow they've become a
       | thousand times worse than IBM ever was.
        
         | Ensorceled wrote:
         | > Apple used to see IBM as the bad guy but somehow they've
         | become a thousand times worse than IBM ever was.
         | 
         | I think you would have a hard time establishing that 202x Apple
         | is worse for independent developers than "Big Blue" IBM, let
         | alone three orders of magnitude worse.
        
           | mensetmanusman wrote:
           | Tim Apple is paid to love money.
        
             | Ensorceled wrote:
             | I'm not saying Apple is good, I'm saying IBM was also
             | utterly terrible for independent developers and might have
             | been worse.
        
       | sjwhevvvvvsj wrote:
       | This is a great way to encourage developers to build the app that
       | will show an essential use case for the Vision Pro.
       | 
       | It's not like Vision Pro is a solution in need of a problem,
       | desperately waiting for a killer app, or that apps built the
       | iPhone ecosystem into the juggernaut it is now.
       | 
       | Apple doesn't need developers, right? Right?
        
         | smoldesu wrote:
         | Relax, we have Fruit Ninja VR. The rest is just a matter of
         | waiting for more software to materialize.
        
         | snapcaster wrote:
         | I can't even understand your point here. People aren't
         | developing for apple hardware to be nice to apple or help out
         | the ecosystem, they're doing it for money. As long as Apple is
         | creating a platform that people love, adopt and trust people
         | will develop for it (while complaining the whole time no doubt)
         | 
         | By the amount of bitching on this issue, it really sounds like
         | developers need Apple not the other way around. If this was
         | really about user freedom and shit like that developers would
         | just boycott the platform and move to android. This is just
         | about money and developers wanting to have their cake
         | (distribute their app in a high trust environment) and eat it
         | too (put whatever stupid shit they want in their app with no
         | checks or controls)
        
           | skeaker wrote:
           | People are developing for money, yes, money that Apple
           | intends to take a large cut of for no good reason, hence why
           | they would avoid developing for it because they would not
           | make enough money.
           | 
           | Developers do not need Apple because there are other viable
           | platforms. Users that are locked to an iPhone for whatever
           | reason (iCloud being impossible to export, costs are
           | prohibitive, family uses it, etc) would like to be able to
           | sideload or generally run whatever they want on their own
           | device. People aren't complaining just to complain and
           | they're definitely not being entitled, that's just the
           | expectation when you buy a computing device and Apple is
           | failing to uphold their end of it. I do not touch the Apple
           | ecosystem but would like to see their behavior squashed
           | before it can spread to any devices that I do use.
        
       | snapcaster wrote:
       | I think something missed when these issues are discussed on sites
       | like this is just how ignorant of computing the average user is.
       | What would be obvious for us "oh it's not from official app
       | store, so I know to apply extra scrutiny" isn't even describable
       | in most people's mental model of computers/smartphones.
       | 
       | I don't want my loved ones getting scammed or hacked by people
       | utilizing these new "freedoms". Why can't all of you
       | sideloader/sdk/open source people just stick to android? why do
       | you have to open the enshittification gates to every single
       | platform?
        
         | _visgean wrote:
         | Imagine if you said the same thing about computers: why do you
         | need to install sw from anything but Microsoft store? Why can't
         | you sideloader people need a different browser than Internet
         | Explorer?
        
           | snapcaster wrote:
           | Exactly! I would tell those people to use Linux, not sue
           | Microsoft to change their operating system
        
             | smoldesu wrote:
             | "Exactly! I would tell those people to use another
             | telephone, not sue Bell Systems to change their phone
             | network"
             | 
             | "Exactly! I would tell those people to find another
             | supplier, not sue Standard Oil to change their business
             | tactics"
             | 
             | "Exactly! I would tell those people to ride a different
             | rail, not sue Pacific Railway Co. to change their train
             | routes"
             | 
             |  _- Monopoly apologism, through the centuries_
        
               | iakov wrote:
               | With only difference being that you can buy non-apple
               | device with different features, while Bell was pretty
               | much the only option people had.
        
               | smoldesu wrote:
               | You could buy non-Bell phones and even connect them to a
               | functioning telephone network. The problem (and incentive
               | for antitrust action) was Bell's business of charging
               | users to connect to their proprietary and all-
               | encompassing network. They created a situation where the
               | only way to compete was to acquiesce with Bell's
               | exploitative terms.
               | 
               | It's not illegal to be a monopoly, it's illegal to abuse
               | monopoly power.
        
               | burnerthrow008 wrote:
               | > You could buy non-Bell phones and even connect them to
               | a functioning telephone network.
               | 
               | First, that is simply a lie. Until the Carterfone
               | decision it was, in fact, illegal to attach a non-Bell
               | phone to the network.
               | 
               | Second, Apple has a smaller market share (especially in
               | Europe!) than Android, so it is very hard to see how
               | someone could, in good faith, argue that Apple is a
               | monopoly.
               | 
               | Third, Apple is doing nothing to prevent you from buying
               | an Android phone. If you don't like the walled garden,
               | the gate is not locked. You can simply leave.
        
               | smoldesu wrote:
               | > Until the Carterfone decision it was, in fact, illegal
               | to attach a non-Bell phone to the network.
               | 
               | ...and the Carterfone decision was long overdue. The
               | entire antitrust legislation against Ma Bell was
               | protracted a half century because, much like Apple, they
               | had armies of lobbyists stationed around the nation.
               | Suffice to say we made the right call on Carterfone, and
               | Bell made the wrong decision by resenting it.
               | 
               | > so it is very hard to see how someone could, in good
               | faith, argue that Apple is a monopoly.
               | 
               | A natural monopoly, maybe. But the Wabash Case
               | demonstrates that a privately-owned common carrier
               | platform can be subject to antitrust law without owning
               | the majority of the rail. The European DMA explicitly
               | goes the extra mile to implicate Apple not as a monopoly,
               | but as a "gatekeeper" with specific fair-play
               | obligations. To them, it wouldn't even matter anyways.
               | 
               | > Apple is doing nothing to prevent you from buying an
               | Android phone.
               | 
               | Ah, the "innovation" clause. This isn't about Android,
               | because Android phones don't run Apple software. Apple
               | has deliberately designed their ecosystem to funnel back
               | into one exploitative internal market that they are
               | solely responsible for. Android phones _are_ an
               | alternative, but irrelevant in a conversation about App
               | Store alternatives.
        
               | lozenge wrote:
               | And Apple is the only option businesses have. Without an
               | iPhone app most online businesses are dead in the water.
        
           | snapcaster wrote:
           | Also curious, why can't you just stick to android? why do you
           | need iOS to also change to support your ideas on computing?
        
             | LtWorf wrote:
             | I'm curious. Why can't apple obey the law? Why does super-
             | rich foreign company think they can just ignore laws?
        
         | JimDabell wrote:
         | In fact, side loading leading to scams is that much of a real-
         | world security problem that Android is also trialling
         | restrictions on side loading. Android users constantly get
         | scammed out of tens of thousands of dollars via side loading,
         | while iOS users don't. Apple are being honest when they say
         | it's a serious security risk. From Google:
         | 
         | > Based on our analysis of major fraud malware families that
         | exploit these sensitive runtime permissions, we found that over
         | 95 per cent of installations came from internet-sideloading
         | sources
         | 
         | https://www.channelnewsasia.com/singapore/google-android-dev...
        
           | snapcaster wrote:
           | Of course it is, it's honestly insane how echo-chamber sites
           | like this are where people only have the view of whats good
           | for developers and/or nerds like us who want to sideload
           | weird shit.
           | 
           | As much as developers complain about the apple app store it's
           | really completely fine for users and customers. Wanting a
           | better revenue share with a supplier/partner/distributer is
           | just normal business shit. The whole user freedom thing seems
           | like distraction to me
        
         | thomastjeffery wrote:
         | So the solution that you propose to this "security problem" is
         | to make sure all software is downloaded through the app store.
         | 
         | ...the app store that requires AP devs to pay Apple 30%.
         | That's... convenient.
         | 
         | There is nothing wrong with using a package manager to
         | guarantee the source of your software. That's what every major
         | Linux distro has been doing since forever!
         | 
         | The problem is that Apple gets to play dictator with their
         | package manager, and vainly call any alternative (that doesn't
         | pay them and cater to their politics) "a virus".
        
         | mrguyorama wrote:
         | This argument is null and void when "LassPass" passed app store
         | review and was live for more than a day.
        
       | menacingly wrote:
       | This is a complicated issue. On the one hand, I tend to have a
       | generally unfavorable view of apple. I don't like closed systems,
       | oversimplified to the point of missing critical settings UX, etc.
       | 
       | That said, I really don't understand the issue with their cut, or
       | insisting on handling payments. In the vast majority of cases,
       | these are not your customers. These are apple's customers they
       | have given you access to.
       | 
       | If the arguments were "these restrictions are so burdensome I
       | can't be in the app store!", that's a different conversation. But
       | they tend to be "I can access such an irresistible amount of
       | customers via apple, I just wish I could take those benefits a la
       | carte.
       | 
       | It sucks, but you're living in an ecosystem they made appear out
       | of thin air, clearly benefiting enough to experience what you're
       | complaining about, and wishing the deal were more beneficial to
       | you _after the work has been done_.
       | 
       | Also, I do wonder if EU flies a little close to the sun with this
       | stuff. You can't legislate that someone lose more money than they
       | gain with access to your market. I'm not sure we're there on this
       | one, but the patience can't be infinite.
        
         | j-j-j-j wrote:
         | Agreed. Apple has a full right to collect as much money as it
         | can from users of the platform they've built and maintain.
         | 
         | I wish the cut was more like 50%, to benefit my stocks, while
         | I'm using exclusively FOSS and pay nothing.
         | 
         | These devices are so shiny and great status symbol. I recommend
         | everyone should be in Apple ecosystem and develop applications
         | for it.
        
           | agos wrote:
           | I legit can't tell if this is satire - hats off if this was
           | your intent
        
         | e63f67dd-065b wrote:
         | > That said, I really don't understand the issue with their
         | cut, or insisting on handling payments. In the vast majority of
         | cases, these are not your customers. These are apple's
         | customers they have given you access to.
         | 
         | This is not true at all. Netflix customers are _Netflix_
         | customers, not Apple; the same goes for Amazon Kindle, Spotify,
         | etc. Netflix literally cannot include a link to netflix.com in
         | their app, otherwise Apple would pull the app from the store.
         | 
         | The smaller the app, the more those users are Apple's
         | customers. But obviously we don't want a world where we
         | penalise small developers more than large ones, so that's not a
         | solution either.
        
           | graeme wrote:
           | If you're a Netflix customer you just log into the app.
           | There's no issue.
           | 
           | The debate is around people who are Apple customers but not
           | Netflix customers, and who download the Netflix app through
           | the App Store.
        
             | callalex wrote:
             | I don't understand why I become the exclusive property of a
             | specific corporation through the simple act of using a
             | phone (which is something I am required to do in the modern
             | day).
        
               | CharlieDigital wrote:
               | > through the simple act of using a phone
               | 
               | Not just using it, but having paid for it.
        
               | homarp wrote:
               | and decided of paying Apple (for whatever reasons) and
               | not any of the Android phones.
        
               | threeseed wrote:
               | Because you aren't their property. You just invented that
               | straw man.
               | 
               | And the simple act of using a phone is you making a
               | conscious decision to agree to accept the terms and
               | conditions that come with buying any product. You are in
               | no way forced to and by supporting alternatives you help
               | to change the market for everyone.
        
               | withinboredom wrote:
               | Where can I read the terms and conditions for my shoes?
               | My pants? What about my vase I bought? Objects don't come
               | with terms and conditions.
        
               | hebrox wrote:
               | I think an analogy could be made that you're walking into
               | a market hall because they promoted it. The stall owners
               | will be paying to be part of that. It's not that you're
               | property of the market hall, but you're on their property
               | and they will want to be paid.
        
               | nozzlegear wrote:
               | But you're not required to go on the App Store and
               | discover apps like Netflix. Presumably you do that
               | because the corporation built a nice App Store ecosystem
               | where you want to do such a thing.
        
               | turtlebits wrote:
               | You buy a device knowing it's ecosystem is controlled by
               | the manufacturer.
               | 
               | When I buy a PS5, I understand that Sony 100% controls
               | what games are offered on it.
        
               | withinboredom wrote:
               | My phone. Is uh, my phone. I'm not my phone's property.
               | What crack are you smoking?
               | 
               | For a PS5, it's quite a bit different. We all can agree
               | that piracy got out of control back in the 90's/00's.
               | This is the price we pay to have games. Our phones never
               | had this problem.
        
           | haswell wrote:
           | > _This is not true at all_
           | 
           | I think the trouble is that all of the above are true, but
           | not _universally_ true. The issue can be framed from multiple
           | perspectives depending on which aspect of market dynamics are
           | most impactful to a given app /service/situation.
           | 
           | Some developers build for the Apple ecosystem because the
           | ecosystem is large and enticing and provides better
           | opportunities than the alternatives.
           | 
           | Some developers are big enough that they don't need the App
           | Store to gain customers.
           | 
           | If a new app gains popularity primarily _because_ of Apple,
           | and eventually gets big enough that its origins are now
           | immaterial to the ongoing success of the company, whose
           | customers are they? There isn't a clear answer to this
           | question. Arguably both Apple's and the app maker's, and
           | there's an intrinsic codependency that can't be easily
           | separated.
           | 
           | I agree with your point about small devs. The question is: at
           | what point does it become penalizing? Once the app reaches
           | some threshold?
           | 
           | The hard thing about this conversation is that I can see the
           | merits of Apple's position while also agreeing that at times,
           | the outcome feels "wrong", i.e. an existing product with an
           | existing customer base seems like it shouldn't be so limited.
           | 
           | But is it possible to provide a platform that enables this
           | kind of developer ecosystem and app diversity combined with a
           | consistent user experience without the at-face-value "wrong"
           | outcomes? I don't know.
           | 
           | This gets even murkier when apps rely heavily on Apple
           | services for data storage, syncing, security, etc. It seems
           | very fair to charge for "we've solved a lot of hard problems
           | for you".
           | 
           | It's an interesting situation that is often painted in terms
           | that are far too simplistic.
        
             | Ajedi32 wrote:
             | > If a new app gains popularity primarily because of Apple,
             | and eventually gets big enough that its origins are now
             | immaterial to the ongoing success of the company, whose
             | customers are they? There isn't a clear answer to this
             | question. Arguably both Apple's and the app maker's, and
             | there's an intrinsic codependency that can't be easily
             | separated.
             | 
             | There _is_ a clear answer, as you yourself just said: they
             | 're customers of both Apple (by virtue of having bought
             | their hardware) and the app developer (by virtue of having
             | bought their software). Those are distinct, separate
             | relationships the customer has with two different
             | companies. Apple doesn't _own_ those customers now and for
             | all time just because they originally found the service
             | through Apple 's app store! That's ridiculous.
        
               | haswell wrote:
               | I phrased that poorly. My point was that it isn't clear
               | if there's a point at which the balance of the
               | relationship shifts such that what was once reasonable
               | (paying fees to Apple for access to their customers,
               | among other things) is no longer reasonable.
               | 
               | In the Netflix scenario, it's clear that Apple wasn't the
               | primary source of customer acquisition. The scenario
               | where an unknown app grows and gets big based on Apple's
               | network effect highlights the complexity of the
               | situation.
               | 
               | > _Apple doesn 't own those customers now and for all
               | time just because they originally found the service
               | through Apple's app store!_
               | 
               | I'm not saying that Apple _owns_ those customers. The
               | pertinent question is what is or is not reasonable for
               | them to charge and /or what restrictions are reasonable.
               | The benefits of publishing in the App Store extend beyond
               | just customer reach, and also involve Apple making good
               | on the promises they've made to _their_ customers (With
               | few exceptions, I personally won 't spend money on apps
               | that use their own subscription mechanism, because I have
               | no interest in cancellation hell). In addition to this,
               | the vig covers access to platform capabilities and
               | services that are arguably just as important as access to
               | customers.
        
               | Ajedi32 wrote:
               | I don't think we need to decide precisely what dollar
               | amount is reasonable for Apple to charge for the use of
               | their app store; that's something Apple and the app
               | developers can negotiate between themselves. The problem
               | is that Apple is currently allowed to use their software
               | in a way that effectively _does_ give them ownership of
               | your customers, and they 're able to use that ownership
               | as leverage in any negotiations. Apple can say "pay up,
               | otherwise _our_ customers won 't be allowed to access
               | your service anymore, even if they want to, and
               | regardless of what app store they use to purchase your
               | services". If Apple couldn't do that then the
               | negotiations would be more fair.
        
               | haswell wrote:
               | To be clear, I'm not a fan of Apple's vice grip here. But
               | I also don't think I agree with this:
               | 
               | > _in a way that effectively does give them ownership of
               | your customers_
               | 
               | Netflix and its users may find it annoying that anything
               | related to subscriptions has to be danced around (I
               | certainly do), but I don't think it's quite right to
               | classify Apple's rules around directing users to
               | subscription management features on the Netflix side as
               | "ownership" of those customers.
               | 
               | The restriction feels onerous, yes, but is something
               | other than ownership. They are wielding the value of
               | their marketplace as leverage, and it's this power that
               | is (rightfully) under scrutiny.
        
               | Ajedi32 wrote:
               | They're not _just_ wielding the value of their
               | marketplace though. If that was all it was, then Netflix
               | could threaten to distribute their application to Apple
               | customers through a different marketplace as part of
               | their negotiations. But users _aren 't allowed_ to
               | install applications without going through Apple's
               | marketplace. Apple does, in some limited sense, "own"
               | those customers. That's the issue.
               | 
               | The DMA tried to fix this, but failed because Apple just
               | shifted to charging per install even for applications
               | that _don 't_ use Apple's marketplace. And if you don't
               | want to play by those rules, Apple won't sign your app
               | and iPhones will refuse to allow your customers to
               | install it. There's no alternative, other than to abandon
               | your iPhone-using customers entirely.
        
           | sleepybrett wrote:
           | It is absolutely true. Apple doesn't take a cut from any of
           | your examples EXCEPT if they make that payment through the
           | app on their phone. If they redirect you to a website to
           | subscribe, apple sees nothing. If your customers use the
           | rails that apple has greased up FOR YOU then they take a cut.
        
             | e63f67dd-065b wrote:
             | I would agree with you if the app _could_ redirect you to a
             | website to subscribe, but that 's explicitly against the
             | rules and not currently possible. This wouldn't be an issue
             | at all if a redirect is allowed, or even a sentence saying
             | "please subscribe on our website". Both are currently
             | banned and this banned is strictly enforced.
        
         | Justsignedup wrote:
         | The cut is too universal and not neuanced. If it was a 30% cut
         | on profits, that would make sense, and everyone would grin but
         | deal with it.
         | 
         | But if you sell something for a 10% markup, having to give that
         | + 20% to apple is bad. And now people ask "why do I have to pay
         | more for your service on apple vs android". And now you're in a
         | fun PR battle.
         | 
         | In cases of say fortnight, there are real server costs
         | involved. Not to mention dev costs. In cases of say music,
         | there's licensing you pay. If you order food, you are already
         | working in the margins.
         | 
         | This makes competition vs big boys even harder. How can I
         | compete vs netflix if any streaming service I make who doesn't
         | have netflix's negotiation power has to pay 30% of every
         | payment. I can't get close to netflix's price.
         | 
         | The list goes on.
         | 
         | The point is, it isn't just a grin and move on problem :(
        
           | maratc wrote:
           | > In cases of say fortnight, there are real server costs
           | involved. Not to mention dev costs.
           | 
           | In Fortnite, anyone can develop their own maps ("islands")
           | and sell them, while Epic will pay them 40% of the revenue.
           | Now could you please explain how the platform charging 60%
           | platform fee are the good guys in their fight against the
           | greedy platform charging 30% platform fee?
        
           | joshstrange wrote:
           | I agree with some of what you are saying but:
           | 
           | > In cases of say fortnight, there are real server costs
           | involved.
           | 
           | They are selling digital coins, there is zero cost to
           | "minting" these. It's not up to Apple to make your margins
           | work. F2P works because some people pay and others don't, the
           | ones who pay cover server costs for those who don't. I can
           | promise you Fortnight was bringing in a ton of _profit_ even
           | with Apple's 30% cut. Also "think of the people running
           | digital casinos for kids" (re: lootboxes and the like) isn't
           | a winning argument. In fact I think hosting all that crap is
           | a blacker stain on Apple than taking 30%.
           | 
           | > In cases of say music, there's licensing you pay.
           | 
           | Totally fair, see also: ebooks/audiobooks/tv/movies.
           | 
           | > If you order food, you are already working in the margins.
           | 
           | Apple doesn't take a 30% cut here.
           | 
           | > How can I compete vs netflix if any streaming service I
           | make who doesn't have netflix's negotiation power has to pay
           | 30% of every payment. I can't get close to netflix's price.
           | 
           | Valid when it comes to Google who seem to have struck a
           | number of deals with places like Spotify (see EPIC vs Google
           | suit, and why Google lost) and while there were some backroom
           | deals with Apple I believe it was only for the 15% which
           | Apple eventually rolled out for all subscriptions in the
           | second year.
        
           | Someone wrote:
           | > And now people ask "why do I have to pay more for your
           | service on apple vs android". And now you're in a fun PR
           | battle.
           | 
           | Why do you pay more for coffee on a square in Paris than in
           | an alleyway a few hundred meters from there? Because it's a
           | place people want to be.
           | 
           | > This makes competition vs big boys even harder. How can I
           | compete vs netflix if any streaming service I make who
           | doesn't have netflix's negotiation power has to pay 30% of
           | every payment. I can't get close to netflix's price.
           | 
           | It would be of little help because you need scale to compete
           | with Netflix, but if anything, I would think the DMA helps
           | with that. https://digital-markets-
           | act.ec.europa.eu/legislation_en, article 6.12:
           | 
           |  _"12. The gatekeeper shall apply fair, reasonable, and non-
           | discriminatory general conditions of access for business
           | users to its software application stores, online search
           | engines and online social networking services listed in the
           | designation decision pursuant to Article 3(9)."_
           | 
           | I think that means they could still give quantity discounts,
           | but at least, you'd know you would get the same discounts
           | Netflix gets, _if_ you manage to grow to their size. That's
           | not a promise you had before.
        
         | bradgessler wrote:
         | "The Cut" is analogous to a cable package with 500 channels
         | when all you want to do is watch 3 or 4 channels.
         | 
         | I'd like to see Apple unbundle their take such that the maximum
         | cut is 30% for devs who use all of the iCloud, dev, payment,
         | and store for their apps. It's debatable, but I think this is
         | reasonable for this type of dev.
         | 
         | The problem is when I have an existing SaaS business with all
         | that infrastructure already built--I don't need all of Apple's
         | infra, so why should I have to pay for it? I'd have no problem
         | paying Apple a % for listing and distributing through their App
         | Store and processing payments.
         | 
         | Unfortunately Apple is being very short sighted about this and
         | consequently are being forced to unbundle by the EU and it's
         | likely other countries will follow. That puts us in a situation
         | where regulators are making these decisions instead of Apple,
         | which is why I think we're going to be in for some very janky
         | user experiences that Apple will try to pin on regulators.
        
         | danielvaughn wrote:
         | I see more symmetry in the relationship between Apple and
         | developers. It's true the platform was created out of thin air,
         | but without the apps in the app store, it's fair to say the
         | iPhone would not have been nearly as successful. All the
         | dedication and work that developers put into their platform has
         | resulted in millions of applications available on their store -
         | that's what gives it it's value. Obviously there's no "right"
         | number, but I think 30% is way too steep.
        
           | graeme wrote:
           | If this is true, why does Android not set their pricing at
           | 5-10% or less, get more developers and outcompete apple?
           | 
           | Google would then pay apple less in search default fees to
           | boot.
           | 
           | Android has been losing market share to apple globally for
           | nearly a decade, in particular amongst the richest, most
           | valuable customers.
           | 
           | Developers are very valuable to apple but the field isn't
           | obviously unbalanced. The apple App Store is an incredibly
           | profitable distribution system for developers.
        
             | danShumway wrote:
             | > If this is true, why does Android not set their pricing
             | at 5-10% or less, get more developers and outcompete apple?
             | 
             | You have discovered duopolies. It's not like Google isn't
             | being sued for anti-competitive smartphone behavior right
             | now.
             | 
             | Okay to be fair, that's a somewhat dismissive answer, it is
             | slightly more complicated. Google uses Android more as an
             | advertising platform than as a product on its own. Their
             | goals are slightly orthogonal to Apple's and taking full
             | market share or capturing high-paying users (especially
             | users who are advertising-adverse and prefer to pay for
             | apps) is not necessarily the most important thing in the
             | world to Google.
             | 
             | As a point of reference, we're all fighting over the app
             | store, but Google pays Apple more per-year to be the
             | default search provider in Safari than Apple makes from the
             | entire iOS app store in a year. All of the noise Apple has
             | made... over less profit than they make with a single
             | transaction from Google. This should tell you something
             | about where Google's priorities lie and about whether or
             | not the company really cares about seriously competing with
             | iOS. Google is willing to expend enormous resources and to
             | spend enormous amounts of money... about things they care
             | about.
             | 
             | Google gets enough developers to compete with iOS in
             | general, they don't really need to do more. And because of
             | that they'll charge what they can. Sure, maybe Google could
             | do something radical and transform the market, but why
             | would they? It's not what Google is here for, they're here
             | to get your data and then advertise to you and Android is
             | just one mechanism out of many that Google has to do that.
        
         | oatmeal1 wrote:
         | > These are apple's customers they have given you access to.
         | 
         | What would happen if this had been the standard applied to
         | Windows?
         | 
         | > If the arguments were "these restrictions are so burdensome I
         | can't be in the app store!", that's a different conversation.
         | But they tend to be "I can access such an irresistible amount
         | of customers via apple, I just wish I could take those benefits
         | a la carte.
         | 
         | For some developers, they are. The ones that are complaining
         | about it are the ones still trying to be in the app store
         | despite the burden.
        
           | pdonis wrote:
           | _> What would happen if this had been the standard applied to
           | Windows?_
           | 
           | Microsoft had no problem taking features from popular third
           | party Windows applications and building them into their own
           | products, basically stealing the third party developers'
           | markets. That looks _worse_ to me than what Apple is doing.
        
             | FirmwareBurner wrote:
             | Plese stop repeating this FUD in every reply on this
             | thread, you already posted the exact same comment here[1]
             | and here[2] as well, and I already explained you why it's
             | false.
             | 
             | [1] https://news.ycombinator.com/item?id=39348035
             | 
             | [2] https://news.ycombinator.com/item?id=39348077
        
               | pdonis wrote:
               | It's not FUD, it's historical fact. MS did exactly what I
               | described, repeatedly. PG even commented about it in one
               | of his essays years ago (his comment was that you could
               | invest a lot in developing a third party Windows
               | application and then find out you were just doing market
               | research for Microsoft).
        
               | FirmwareBurner wrote:
               | Then please post some source for your historical facts.
               | 
               | Plus, Apple did the exact same things.
        
               | pdonis wrote:
               | Here's the pg article I referred to:
               | 
               | https://paulgraham.com/road.html
        
               | FirmwareBurner wrote:
               | Who went bankrupt in that article?
        
               | __loam wrote:
               | This dude was so offended by your comment he replied
               | twice lol.
        
               | pdonis wrote:
               | _> I explained you why it 's false._
               | 
               | No, you explained that Apple has done the same thing.
               | That doesn't mean MS didn't do what I said or that it
               | didn't have a huge impact on third party Windows devs.
        
               | FirmwareBurner wrote:
               | _> or that it didn 't have a huge impact on third party
               | Windows devs._
               | 
               | Was the impact on Windows devs worse than Apple's impact
               | over iOS devs?
        
         | agos wrote:
         | as an EU developer, I'll offer you two points to help you see
         | why developers are not happy (euphemism).
         | 
         | - I was working on an app for both healthcare professionals
         | (paying customers) and their patients (the app was free for
         | them). At the same time we could not have sign up for the
         | doctors - Apple would like 30% of the subscription fee for the
         | honor of hosting the client and its updates on their servers,
         | but also Apple insisted vehemently that everybody should be
         | able to sign up for the service, even if we insisted that we
         | needed to check on their credentials (i.e. if they had a degree
         | in medicine). We had to explain this multiple times to app
         | review people as they kept on coming back to the same points.
         | On the patient side, we were able to add payments to the
         | doctors as luckily an exception had just been granted for use
         | cases like that - up until then, Apple would have required 30%
         | of the doctor's payment as well. We were still VERY on our
         | toes, because the whole process felt like Apple at any time
         | could change the rules and put us in the situation of paying a
         | lot of money, drastically change our business model, or just
         | shut down/lose tons of customer. While this might be
         | technically legal, is not exactly a great business partnership.
         | 
         | - These rules have giant exceptions for big companies who pay a
         | lot less or are not subject to the same level of scrutiny as
         | smaller app makers. This feels incredibly unfair.
        
           | rossjudson wrote:
           | Very interesting example, and solid motivation for a
           | regulatory framework. It _makes sense_ for doctors and
           | patients to be able to communicate through apps, and it makes
           | sense for some aspects (even payments) to be conducted
           | through them.
           | 
           | I really don't know what the right solution is overall, but I
           | _am_ sure that having large numbers of one-off negotiations
           | is not the right way to solve it.
        
         | bjornsing wrote:
         | I very much agree, especially about the last part. These terms
         | may seem like a "slap in the face", but when you think a bit
         | more about it: The EU themselves are 100% about "protecting
         | consumers". For example, the EU has made it illegal for my
         | broker to let me buy US ETFs, because the prospectus is not
         | available in Swedish(!). From that standpoint, how can you
         | argue that it's wrong for Apple to show a warning before
         | letting a consumer send off their credit card details to a
         | third party? And apparently that warning sign will cost most
         | app developers more than the Apple tax (as they lose 50% of
         | potential customers). Seems like a fair tax then.
         | 
         | But I think it's also fair to note that there are app
         | developers to whom these arguments do not apply. For example I
         | was a Spotify customer long before I installed the Spotify app
         | on my phone, and I don't mind them having my credit card
         | details.
         | 
         | EDIT: For clarity.
        
         | beacon294 wrote:
         | An open iPhone compatible is probably the answer here.
        
           | standardUser wrote:
           | Why would anyone downvote this? Would love an explanation.
           | Why not let Apple keep building their wall higher and higher
           | but also let other's emulate and create interoperable
           | alternatives. The best of all worlds.
        
             | nprateem wrote:
             | Because it's divorced from reality. In no world will
             | volunteers maintain parity with a trillion dollar hardware
             | and software company covered by a multitude of patents.
        
               | beacon294 wrote:
               | Is this a joke? I was obviously calling back both to PC
               | compatibles and UNIX compatibles. Both open systems have
               | completely dominated the closed systems. It is obvious
               | that Apple is doing everything to prevent this.
        
             | gradschool wrote:
             | Another explanation is that it's too radical of an idea
             | even for HN. I see no reason a judge in a hypothetical
             | anti-trust case against Apple couldn't give it a choice
             | between ceasing operations and open sourcing its whole
             | technology stack.
        
         | standardUser wrote:
         | > These are apple's customers they have given you access to.
         | 
         | More like Apple's hostages if Apple gets to dictate who does
         | and does not have access to them.
        
           | doublepg23 wrote:
           | These users can't buy an Android phone?
        
             | standardUser wrote:
             | Why can't other companies emulate iOS?
        
               | menacingly wrote:
               | Why can't they build it?
        
               | threeseed wrote:
               | They can: https://emulation.gametechwiki.com/index.php/IO
               | S_emulators
               | 
               | The issue is trying to make a business out of it.
        
               | smoldesu wrote:
               | The issue is violating Apple trademarks. Apple vs
               | Corellium ended with Corellium successfully arguing Fair
               | Use on a novel iOS emulator that they sold to
               | researchers. Apple's only protected trademarks were for
               | the wallpaper and icon art.
               | 
               | Conditionally, you are allowed to make a business out of
               | selling iOS emulators.
               | 
               | > As to count one, we agree that Corellium is shielded by
               | the fair use doctrine. First, Corellium's virtualization
               | software is trans-formative--it furthers scientific
               | progress by allowing security re-search into important
               | operating systems. Second, iOS is functional operating
               | software that falls outside copyright's core. Third, Co-
               | rellium didn't overhelp itself to Apple's software. And
               | fourth, Co-rellium's product does not substantially harm
               | the market for iOS or iOS derivatives--so Apple's own
               | incentive to innovate remains strong.
               | 
               | https://law.justia.com/cases/federal/appellate-
               | courts/ca11/2...
        
         | the_solenoid wrote:
         | I like your takes on this.
         | 
         | To me, theres two issues:
         | 
         | 1) this push is all driven by big businesses looking to just
         | get free money for nothing, which is why I worry that the EU is
         | so taken up with it.
         | 
         | 2) taxes, is you want to line apples 30% up with those, are
         | just part of business. No, you cant write off the 30%, but if
         | you want to keep adding 250million new phones to your potential
         | customer base every year.... wtf, pay up and be happy? To be
         | fair, taxes arent the same - taxes take money out of an
         | economic system usually based on economic activity to make
         | currency actually worth something. But they kind of are the
         | same in that they keep the infrastructure that lets you reach
         | customers going.
         | 
         | I guess we can move to the windows model and place the burden
         | on the customers, pay your $99/yr for updates or whatever, but
         | then youd have ... like no one buy the phone.
         | 
         | Apples stance is - if you generate economic activity on the
         | phone, you should have to pay to upkeep the roads that keep the
         | phone working. I am sure Apple and MS would love to do this
         | with desktop, but the ship sailed on that ages ago, and
         | probably wouldnt have ever worked.
        
           | pdonis wrote:
           | _> I am sure Apple and MS would love to do this with desktop,
           | but the ship sailed on that ages ago, and probably wouldnt
           | have ever worked._
           | 
           | Charging third party app developers never worked on the
           | desktop, but Microsoft had a lot of success with building the
           | key features of popular third party Windows applications into
           | their own products, thus taking away the third party
           | developers' markets. Which is worse for the third party
           | developer than just having to pay a fee or a percentage.
        
             | dudeinhawaii wrote:
             | You've posted this same strawman like 5 times in the
             | comment threads. How about sticking to the thread you were
             | on and debating the push-back others have made? Is this a
             | new astroturfing strategy?
             | 
             | If both Apple and other companies have engaged in taking
             | away a 3P developer market by building their product
             | features into their own, then what is the point of your
             | whataboutism? You're trying to imply that paying a fee is
             | better than having your product copied -- when in fact the
             | comparison is 'pay a fee AND risk product copy/delisting'
             | vs 'no fee, no delisting, risk product copying'. Stop
             | trying to obfuscate.
        
           | cedilla wrote:
           | > 1) this push is all driven by big businesses looking to
           | just get free money for nothing, which is why I worry that
           | the EU is so taken up with it.
           | 
           | Do you just assume that? Because in the article, two
           | decidedly small businesses are mentioned as leading the
           | charge: Tuta and Proton. Not exactly friends of big business
           | either.
        
           | lozenge wrote:
           | The difference is taxes are set and disbursed democratically.
           | Apple taxes are whatever they want them to be and are
           | disbursed according to their board.
           | 
           | Heck they could introduce a tax on Amazon deliveries when
           | Amazon is installed through the Apple App Store and nobody
           | would be able to do anything about it. Except the EU that is.
        
             | gretch wrote:
             | > nobody would be able to do anything about it
             | 
             | Just don't use an iPhone. And Amazon - just don't put an
             | app on the iOS store.
             | 
             | I mean it really is that simple. If customers actually
             | cared about any of this stuff they would just switch. If
             | there was enough demand another competitor would emerge
             | (windows phone, black berry, foss)
        
         | danShumway wrote:
         | > In the vast majority of cases, these are not your customers.
         | These are apple's customers they have given you access to.
         | 
         | This is just such a radically different way thinking about
         | platforms than the way that I think about them. It's like
         | saying that I owe Facebook for the privilege of talking to my
         | college friends because "they're not my friends, they're
         | Facebook's users and I've been given access to them."
         | 
         | It's hard for me to debate something like this because it's
         | just so fundamentally incompatible with my basic axioms about
         | how interactions work online. The idea that platforms own their
         | users is just not how I see the world.
         | 
         | > It sucks, but you're living in an ecosystem they made appear
         | out of thin air, clearly benefiting enough to experience what
         | you're complaining about, and wishing the deal were more
         | beneficial to you _after the work has been done_.
         | 
         | If every single developer jumped ship off of iOS, iOS would
         | stop existing. We only have to look at Windows Phone to
         | understand what the difference is between a platform with
         | developer support and a platform without developer support.
         | 
         | The reality is that Apple and developers have a mutually
         | beneficial relationship and they are more like partners than
         | customers. If Netflix, Disney+, Facebook, etc all stopped
         | working on iOS, iOS users would jump to Android. Heck, look at
         | the most recent Vision Pro launch, in which I saw users
         | complaining that Apple even gave iPad developers the choice at
         | all of whether or not their apps would be supported on the new
         | device. The users want the apps.
         | 
         | So this is something that users care about, and users pay Apple
         | handsomely for the privilege of accessing developers on iOS.
         | That doesn't mean developers should pay literally nothing, but
         | this is a _relationship_. The argument that developers are just
         | customers always strikes me as vaguely Comcast-y -- saying that
         | Net Neutrality is unfair and that websites are leeches if they
         | don 't pay for network access. No, your customers are there
         | because of us. Customers are paying for access to a service
         | that allows them to access the stuff that they actually care
         | about -- apps, movies, books, the ability to talk to their
         | friends, the ability to transact online, the ability to browse
         | websites. And this gets back to the disagreement on axioms
         | above, but to treat those customers primarily as if they're
         | just resources to be locked down and resold for even more
         | profit -- I just don't think it's a healthy place for a
         | platform to be in.
         | 
         | > It sucks, but you're living in an ecosystem they made appear
         | out of thin air
         | 
         | Funnily enough, iOS launched without an app store entirely on
         | the promise of using web apps for all of its functionality. We
         | weren't using the term PWA back then, but it's notable how
         | different iOS's approach to application development is today
         | than what it was when iOS launched. And notable for Apple's
         | continued direction as the company appears to be actively
         | _reducing_ PWA functionality in Europe in response to increased
         | browser access.
         | 
         | What we have on the web is effectively what Apple hates -- a
         | completely Open, device-agnostic ecosystem of apps that is much
         | more difficult for any one company to lock down or extract rent
         | from. But Apple didn't always hate that principle, when iOS
         | originally launched they were all for it; and in fact Apple
         | looked at the web as a key strategy in differentiating their
         | devices -- by offering developers a way to target their devices
         | without development kits, exhaustive agreements, or
         | commissions.
         | 
         | Over time that became less valuable to Apple, and it became
         | increasingly important for Apple to distinguish between web
         | capabilities and native capabilities.
         | 
         | Is that change fair, are they entitled to do it? I don't know,
         | but it's not the direction I want the computing industry to go.
         | How we deal with Apple's increasingly hostile approach to Open
         | Standards, user freedoms, and market competition is an open
         | question, but it seems clear to me that we should be trying to
         | deal with it at the point where Apple is threatening to go
         | backwards on web standards in response to regulation that opens
         | them up to browser and ecosystem competition.
        
           | menacingly wrote:
           | (I honestly wish I could so clearly order my thoughts in
           | writing like you have done here)
           | 
           | That it is mutually beneficial is sort of my point. If every
           | developer jumped ship, iOS would be in trouble. But they
           | won't. They absolutely will not. It's a humorous
           | hypothetical. So I'm not the only one viewing the platform
           | users as an asset. So is everyone clamoring to reach them.
           | 
           | It's not being an evil monopoly merely to have built the most
           | desirable thing. Android exists today. It doesn't have
           | anywhere near the access to the people who spend money. Apple
           | spent decades cultivating that access, and they're in an
           | extremely strong position because of it.
           | 
           | I hate the app store, it's a lazy mess. I hate Apple's
           | deliberate crippling of the open web to stifle competition.
           | That's probably far more fruitful ground for legislative
           | action. But setting a price for what you can choose to either
           | buy or not buy from them seems wildly within the bounds of
           | what they're allowed to do.
        
             | lozenge wrote:
             | >It's not being an evil monopoly merely to have built the
             | most desirable thing.
             | 
             | Yes it is. Look at Visa and MasterCard. Even if there was
             | no anti competitive practices (which I don't know), we
             | wouldn't want them to take 6% of every retail transaction.
             | So the EU set a limit, I think 0.5%.
             | 
             | Otherwise, the rentier corporations would extract a lot of
             | wealth from the economy, instead of the productive class
             | (like manufacturing, services, farming, etc).
        
         | curt15 wrote:
         | >In the vast majority of cases, these are not your customers.
         | These are apple's customers they have given you access to.
         | 
         | Unless I am misreading somehow, this is an unusual position.
         | Software developers don't sell their software to Apple. They
         | sell to the end users. Unless an intermediary rebrands the
         | software and takes ownership of customer acquisition and
         | support, software users are the customers of the software
         | developers.
        
           | pdonis wrote:
           | _> software users are the customers of the software
           | developers_
           | 
           | Yes, but the users are also customers of the owner of the
           | software _platform_ that the developers are developing for.
           | And the owner of the platform gets to set the platform 's
           | rules. Microsoft's standard practice for many years was to
           | watch for which third party Windows applications were
           | becoming popular, and build those features into one of their
           | own products, thus cutting the market out from under the
           | third party developer. I'm actually surprised that Apple
           | hasn't done more of that.
        
             | FirmwareBurner wrote:
             | Except Apple did exactly what you just said Microsoft did
             | to third party devs, and then also banned their apps off
             | the appstore to boot because they do what their OS now does
             | out of the box, like the famous keyboard for the Apple
             | Watch.[1]
             | 
             | At least Microsoft can't ever ban you from selling Windows
             | apps since you're not forced to use their store to sell to
             | Windows users. Apple's grip of the iOS AppStore can be a
             | poison pill for many devs who's livelyhood depends on
             | Apple's automatic ML ban hammer and arbitrary rules which
             | can change as they see fit with no warning.
             | 
             | https://www.verdict.co.uk/apple-watch-keyboard-app-
             | store/?cf...
        
               | pdonis wrote:
               | _> At least Microsoft can 't ever ban you from selling
               | Windows apps_
               | 
               | True; but that also means third parties can lose even
               | _more_ when MS pulls the rug out from under them. The
               | developer of the third party keyboard app you refer to
               | said, according to the article you referenced, that they
               | lost a year of revenue. Some third party Windows devs
               | were forced into bankruptcy.
        
               | FirmwareBurner wrote:
               | So according to you, Apple's copying an app then banning
               | that developer's app off the Appstore is better than
               | Microsoft's copying an app's features while still
               | allowing it to be sold, because in Apple's documented
               | case one developer lost "only" a year of revenue, while
               | in your imaginary Microsoft example, a company we don't
               | know of went bankrupt?
               | 
               | You're just a gift that keeps on giving. How do you come
               | up with this reasoning?
        
               | pdonis wrote:
               | _> copying an app then banning that developer 's app off
               | the Appstore is better than copying an app's features
               | while allowing it to be sold?_
               | 
               | I said no such thing. I said, by implication, that losing
               | a year's revenue, but still having a functioning company,
               | is better than being forced into bankruptcy.
               | 
               | Also, that in no way means that causing a third party app
               | developer to lose a year's revenue is not a bad thing to
               | do. Of course it is.
               | 
               | However, in both cases, the root cause is that the owner
               | of the platform wants to run their platform in a way that
               | third party devs don't like. And ultimately, unless the
               | _users_ of the platform care enough to _force_ the
               | platform owner to change, third party devs are simply
               | going to be out of luck. It sucks, but that 's the fact.
               | Third party Windows apps today are for things that MS
               | doesn't care enough about to implement themselves,
               | because Windows users don't _care_ that third party devs
               | get a raw deal. Third party iOS apps are going to end up
               | the same way, unless iOS _users_ start to care about the
               | sucky position third party devs are in. Which, as far as
               | I can tell, they don 't.
        
               | FirmwareBurner wrote:
               | Who was force into bankruptcy? You're just making stuff
               | up at this point for a strawman argument.
               | 
               | Apple's walled garden can more easily force you into
               | bankruptcy though since you have no alternative way to
               | distribute iOS apps to customers, therefore your revenue
               | stream can be cut off without warning. Just because that
               | one dev in that example didn't go bankrupt, doesn't prove
               | your argument.
               | 
               | Meanwhile, Microsoft can't stop you from distributing
               | apps on Windows, even though you're clawing to some made
               | up strawman that they can make you bankrupt. You can
               | still sell your apps just fine on your own website and
               | people can easily pay you, download it and install it
               | without Microsoft's permission since you can do whatever
               | you want with that os, just like on MacOS.
               | 
               | I have no idea how you can argue the latter app
               | distribution model is worse than the walled garden one,
               | just through two anecdotal examples.
        
               | riversflow wrote:
               | > At least Microsoft can't ever ban you from selling
               | Windows apps since you're not forced to use their store
               | to sell to Windows users
               | 
               | Ha. Oh no, virtually complete piracy protection, whatever
               | will developers do.
        
           | pflats wrote:
           | Suppose an author uploads their book to ExamplePrint Inc, a
           | one stop shop that prints made-to-order books for customers.
           | 
           | The reader goes to ExamplePrint and buys the book.
           | 
           | ExamplePrint prints a softcover copy of the book on the spot
           | and ships it out to the reader.
           | 
           | The user pays ExamplePrint, who pays the author some fraction
           | of the user's money.
           | 
           | The reader is a customer of ExamplePrint and reading the
           | author's book.
           | 
           | This is the analogy Apple would like to use for their app
           | store. Apple's print time is almost instantaneous and the
           | marginal costs are closer to zero.
        
             | MilaM wrote:
             | Nice analogy. The problem is, that ExamplePrint is the only
             | shop the author can use to reach his customers. There is
             | also PrintExample (Android), but it's customer base has
             | zero overlap with ExamplePrint. Therefore the author has no
             | choice but to use ExamplePrint's service.
        
         | ametrau wrote:
         | 30% is just too much and they don't give anything near enough
         | value for devs or App Store consumers.
        
           | menacingly wrote:
           | Traditionally, when faced with something that isn't a good
           | deal, you don't buy it.
        
             | LtWorf wrote:
             | But they kick developers that show the users how much apple
             | is taking. How can people judge if it's a good deal or not
             | if they don't even know what the deal is?
        
         | Scarblac wrote:
         | > You can't legislate that someone lose more money than they
         | gain with access to your market.
         | 
         | What? Of course they can. That someone will then just leave the
         | market, or maybe change their product more. But there is
         | absolutely no reason why they can't.
        
           | menacingly wrote:
           | Yeah, I meant that to be the implication of the sentence, at
           | some point folks take their ball and go home, and we have to
           | see weeks of trending hashtags about the injustice done to
           | Europe
        
         | brightball wrote:
         | Jason Fried (Basecamp) really explained this in great detail
         | recently.
         | 
         | https://twitter.com/jasonfried/status/1743421673871929723
        
           | burnerthrow008 wrote:
           | The main thrust of his argument seems to be that developers
           | should be able to engage in price discrimination. That's cool
           | and all, but it seems anti-competitive to me as a customer. I
           | don't want to pay more just because I don't have time to
           | write each developer and beg for a discount. Remember, Amazon
           | famously had to back down from advertising different prices
           | to Americans in urban and rural areas due to customer
           | backlash.
           | 
           | While I partially sympathize with the ostensible desire to be
           | able to offer great customer service under the guise of
           | refunds for unexpected downtime in SaaS apps, it's hard to
           | see how this won't be abused by developers: Won't every app
           | just offer App Store refunds to convert customers to 3rd
           | party payment?
           | 
           | I suspect that's the actual reason these things are wanted. I
           | completely understand that many people think 30% is too high
           | (and maybe it is!), but it's hard to see how 0% isn't too
           | low.
           | 
           | What would be his reaction if Apple enabled all these
           | customer service options he supposedly wants, but at a cost
           | to the developer? For example, a code for first-responders to
           | download the app for free, but the developer still pays 20%
           | of the store price. Or a customer refund, where Apple keeps
           | 20% instead of 30%. After all, it's not about the money, but
           | actually about offering great customer service. So he'd go
           | for that, right?
        
             | brightball wrote:
             | The thing is, why should you have to pay extra to offer
             | better customer service?
             | 
             | With a product like Hey, you're signing up for their email
             | service. You might use that service on your desktop, web
             | browser, Android phone or iPhone. It's more than a little
             | nuts on Apple's part to try to force a product like that
             | through the iPhone system, especially because if I start
             | using an email account I'm going to continue using it
             | whether I have an iPhone or not.
             | 
             | Should Microsoft get a cut if I connect to my email account
             | through a desktop app?
             | 
             | The mobile app is merely 1 of many interfaces to the
             | service. In Jason's case, he's arguing that they are setup
             | to run a business to offer service to their customers...all
             | of their customers. Apple forcing him to fracture his users
             | into iPhone vs everybody else is just bad business before
             | you factor in any cut at all.
        
         | summerlight wrote:
         | > That said, I really don't understand the issue with their
         | cut, or insisting on handling payments. In the vast majority of
         | cases, these are not your customers. These are apple's
         | customers they have given you access to.
         | 
         | This looks like a very interesting argument. When you retain
         | full control on access to a specifically defined set of
         | customers (or relevant market), we call it monopoly. You should
         | never have such a single powerful entity in a properly
         | regulated, successful free market.
        
         | 015a wrote:
         | I think there's a lot of nuance in this situation.
         | 
         | First: the most vocal developers really do not care about
         | Apple's "ecosystem invented out of thin air". They just need to
         | be where their customers are, wherever their customers are. The
         | Spotify's, the Google's, the Netflix's, etc. The users who
         | leverage the iPhone to access their Spotify subscription _are
         | Spotify customers_ , not only Apple customers. My relationship
         | with Spotify pre-dates my relationship with Apple. I signed up
         | for Paramount Plus due to a Superbowl Ad, not due to some
         | contorted funnel which Apple, believing themselves to be the
         | center of the universe, have inserted themselves into.
         | 
         | If I could download these applications directly from the
         | suppliers: I would. And, in fact, I do so, on Windows, on
         | Linux, and even on Apple's own MacOS.
         | 
         | The cognitive dissonance I can't reconcile among advocates for
         | Apple's side is: simultaneously saying "Apple built this
         | ecosystem, they deserve to tax it however they will" and "If
         | you don't like it just go to Android". Ignoring the obvious
         | problem that a duopoly is only marginally better than a
         | monopoly: one of these has to be a weird argument, right?
         | Either the ecosystems are not so-fungible as to be
         | interchangeable for the purposes of marketplace competition;
         | or, what Apple created isn't unique, it _is_ fungible, and they
         | shouldn 't get as much credit as they have.
         | 
         | I trend toward the latter; I don't believe what Apple has
         | created is all that special. I think their App Review does
         | vanishingly little to improve the functional security of their
         | end-users. Their software technology is almost universally
         | crappy, especially when speaking on anything developers have to
         | interface with. The next few years will prove even their
         | hardware to be un-special, if it isn't already. They've built
         | what they've built on the shoulders of giants. AT&T built a
         | nationwide fiber network "out of thin air". Verizon built a
         | nationwide 5G UWB network "out of thin air". TSMC builds state-
         | of-the-art chips "out of thin air". The open source community
         | built FreeBSD "out of thin air". Slack and Spotify built their
         | application experiences "out of thin air". If even _one_ of
         | these entities didn 't exist, or made the decision to stop
         | dealing with Apple's unique ecosystem, Apple would face an
         | existential risk. If Slack wasn't on the iPhone: I wouldn't buy
         | an iPhone. If iPhones did not work with Verizon: I would not
         | buy an iPhone. The list goes on.
         | 
         | Just think on that for a second: should AT&T have the right to
         | say "our fiber backbone won't carry traffic generated by iPhone
         | endpoint devices"? "Ultimately Apple is gaining unfairly access
         | to _our_ customers ". "They represent a security threat to
         | _our_ customers ". That would be insane! If its even possible,
         | it would literally overnight destroy Apple as a company. So
         | then it becomes, where do you draw the line? Why is it
         | "obviously not ok" for AT&T to do that to Apple, but "eh its
         | complicated" for Apple to do that to Epic Games?
         | 
         | Your argument is that this is an Ayn Randian situation where
         | Apple put in the work to win over these customers, and now devs
         | want a free lunch. I get that. My argument is: Apple would not
         | exist today without the giants shoulders they stand on, Spotify
         | (as an example) is a _material reason_ why they 're so
         | successful, to whatever degree, and their insolence in
         | admitting this isn't just morally wrong; its psychotically
         | egotistical. This is, generally, the argument against _all_ Ayn
         | Randian philosophy; its not new ground, this is why Ayn Rand
         | isn 't _really_ respected as an philosopher, and why her
         | arguments also don 't work in Apple's case.
        
         | jebronie wrote:
         | It is actually the ISPs who give Apple access to their
         | customers. ISPs should charge Apple a 30% fee on every
         | transaction their customer makes on the app store.
        
         | math_dandy wrote:
         | > That said, I really don't understand the issue with their
         | cut, or insisting on handling payments. In the vast majority of
         | cases, these are not your customers. These are apple's
         | customers they have given you access to.
         | 
         | Windows users aren't viewed as Microsoft's customers from the
         | point of view of third party software. Same with MacOS. Apple
         | has pushed this paradigm in iOS because it's ludicrously
         | profitable.
         | 
         | Controlling the evolution of a ubiquitous computing platform
         | gives a company a huge amount of power. Add to that the power
         | to control any commercial transaction performed on that
         | platform is simply too much concentration of power.
        
           | sib wrote:
           | "Windows" didn't sell them a computer. Microsoft sold an OS
           | to - for example - Dell, who then sold a computer to the
           | user. So they are Dell's customers. And Dell, for sure,
           | earned a lot of money selling placement on the Home Screen
           | (or pre-installation) to 3P app developers. (Of course, there
           | are also computers such as the Microsoft Surface, but these
           | represent a tiny fraction of the universe of Windows
           | computers ever sold...)
           | 
           | Whereas Apple sold the user a phone, so the users are clearly
           | Apple's customers. There is an argument that they are also
           | the 3P app developer's customers, but there should be no
           | debate about the fact that they are Apple's customers, using
           | a platform developed by Apple. If 3P app developers want to
           | access Apple's customers on a platform developed by Apple,
           | then they should expect to play by Apple's rules...
           | 
           | (And no, I never worked for Apple. In fact, I have worked
           | both for Google and for multiple 3P app developers who were
           | subject to the so-called Apple Tax.)
        
             | jimkoen wrote:
             | > If 3P app developers want to access Apple's customers on
             | a platform developed by Apple, then they should expect to
             | play by Apple's rules...
             | 
             | That whole argument is based on the implicit assumption
             | that Apple's products would still be as attractive to
             | consumers as they are right now, even if they didn't allow
             | 3rd party developers access to their platform. Which is a
             | completely insane take, like literally pathologically
             | insane, you-should-get-professional-help take for me to
             | swallow.
        
               | 015a wrote:
               | Absolutely true. I know of one younger guy who used to
               | have an iPhone, but switched to Android after the
               | Fortnite debacle. This happens. Having _fewer_
               | experiences on your mobile platform will _never_ gain you
               | more customers. Fortnite isn 't big enough to move
               | significant numbers alone, but if you include other third
               | party developers Apple loves egotistically slighting,
               | Spotify, Netflix, Microsoft, etc: Apple would not exist
               | if they collectively decided to abandon Apple's
               | platforms. They have given FAR, FAR MORE to Apple than
               | Apple has given to them; its so lopsided anyone who
               | thinks otherwise isn't thinking straight.
               | 
               | These devs aren't doing this, by and large, today,
               | because its not in their business interest to do so. But:
               | capitalism is an efficiency maximizer. Software has lower
               | margins today than it ever has, and they're only getting
               | lower. The market simply cannot support 30% taxes
               | forever; it'll happen one-by-one, its _already_ happening
               | one-by-one. Apple 's choice is: Get ahead of it, find a
               | better more efficient path for developers to distribute
               | on their platforms; or watch their platforms become
               | boring places where no one can possibly leverage their
               | extremely bad and proprietary technology to make money,
               | and "apps" only make sense for gigacorporations to
               | distribute as a value-add for their web apps.
        
             | 015a wrote:
             | 1. Microsoft _does_ sell users a computer. Sometimes.
             | Surface devices represent about 10% of all desktop
             | computers.
             | 
             | 2. Apple also sells Macs, where developers can access
             | "Apple's customers" unencumbered, without needing to play
             | by Apple's rules (developers may also opt-in to a lower-
             | form of "playing by Apple's rules" by submitting their apps
             | to Apple for notarization, or naturally, they may also opt-
             | in to the Full Rules by distributing through the App Store.
             | This is a fantastic, multi-tiered system that _works_ ,
             | obviously, well enough for everyone.)
        
               | FirmwareBurner wrote:
               | _> Surface devices represent about 10% of all desktop
               | computers._
               | 
               | Really, Surface has THAT MUCH?! I honestly doubt it. I
               | think I've only seen 4-6 surface devices in the wild in
               | my life(in Europe). Maybe in the US they have 10% market
               | share.
        
             | buildfocus wrote:
             | > Dell, for sure, earned a lot of money selling placement
             | on the Home Screen (or pre-installation) to 3P app
             | developers.
             | 
             | Selling default placement & promotion is a very different
             | beast from "Dell only allows Dell-approved software on Dell
             | computers". We can all agree the latter would have been
             | terrible in many ways.
             | 
             | > If 3P app developers want to access Apple's customers on
             | a platform developed by Apple, then they should expect to
             | play by Apple's rules...
             | 
             | Strongly disagree. Customers and developers should be free
             | to transact using their own devices as they please, without
             | Apple involved. Apple is very welcome to offer services for
             | money - access to the app store, support services, and
             | promotion etc all make perfect sense.
             | 
             | The end result of everybody on the path from the user to
             | the developer adding rules & taking a cut is a world that
             | blocks digital innovation entirely and completely
             | hamstrings the software industry.
        
           | Terretta wrote:
           | Better comparison is Steam, on an ostensibly open Windows,
           | and costing the same for a developer to access as Apple (in
           | fact arguably costs more).
           | 
           | This would suggest the "Apple tax" on devs is less than the
           | Steam tax on devs, despite Gog or whatever existing.
        
         | pimterry wrote:
         | > In the vast majority of cases, these are not your customers.
         | These are apple's customers they have given you access to.
         | 
         | This is problematic argument, that imo we should not accept in
         | _any_ commercial context.
         | 
         | * Are people browsing the web on an iPhone Apple's customers,
         | and therefore 30% of web sales should be collected too?
         | 
         | * If you use Comcast to access the internet, are you Comcast's
         | customer? They're giving the retailer access to your traffic,
         | so they should take a cut of every online purchase?
         | 
         | * Should your headphones take a cut of all music streaming
         | revenue, and refuse to play non-compliant music?
         | 
         | * Should your TV take a cut from every video stream provider
         | they allow to show video to their customers?
         | 
         | There is significant value to society in general-purpose
         | devices & services, where the user pays for something concrete,
         | and can then use it with any 3rd party provider in any way they
         | like.
         | 
         | That principle has been a key driver of digital innovation for
         | decades, and allowing it to disappear would be a Very Bad
         | Thing.
        
           | c0balt wrote:
           | > * Should your headphones take a cut of all music streaming
           | revenue, and refuse to play non-compliant music?
           | 
           | The RIIA Speakers, they only work with certified music
           | software and automatically redirect a proportional a cut of
           | your subscription payment to labels. /s
        
         | jimkoen wrote:
         | > These are apple's customers they have given you access to.
         | 
         | Insane take imo. I'm baffled how people can write this out with
         | a straight face.
         | 
         | Just one counter example to the relationship you described: In
         | Europe, if my app does not deliver as advertised, it is the
         | customer that can sue me. Directly. They don't sue Apple
         | because my app is in their app store, they obviously sue me,
         | because I am the service provider.
         | 
         | > Also, I do wonder if EU flies a little close to the sun with
         | this stuff. You can't legislate that someone lose more money
         | than they gain with access to your market.
         | 
         | Watch us and learn.
         | 
         | Apart from that, I think this is blowing things out of
         | proportion: Apple hasn't offered any calculation at how they
         | arrive at the 0.50c installation fee, but I'm sure were going
         | to get some insight once the first lawsuits at the CJEU roll
         | in.
        
           | riversflow wrote:
           | >I'm baffled how people can write this out with a straight
           | face.
           | 
           | I would 100% buy an iPhone with no appstore, it would still
           | be better as a smartphone than my Samsung with F-Droid and
           | Google Play Store.
        
         | realusername wrote:
         | > In the vast majority of cases, these are not your customers.
         | These are apple's customers they have given you access to.
         | 
         | I have the exact opposite point of view, they are my customers
         | and Apple is simply a middleware which is blocking access to
         | them.
         | 
         | They only get their cut through very questionable and
         | borderline illegal practices as seen in the EU.
         | 
         | Maybe if they had to actually justify their cut in a real
         | market, they would improve the sad state of their dev tools,
         | that could start to somehow justify the cuts.
         | 
         | Notice that they forbid any display of the Apple tax anywhere,
         | that could be a marketing issue if Apple customers start to
         | understand what's going on.
        
         | __loam wrote:
         | It's completely ridiculous that this is where the conversation
         | surrounding who can install software on hardware you own is.
        
         | LtWorf wrote:
         | > Also, I do wonder if EU flies a little close to the sun with
         | this stuff. You can't legislate that someone lose more money
         | than they gain with access to your market.
         | 
         | This makes no sense. If you were right there would be no
         | android phones sold in europe because the conditions are so bad
         | for the manufacturer. That, however, doesn't seem to match with
         | reality at all.
        
         | surgical_fire wrote:
         | > These are apple's customers they have given you access to.
         | 
         | Absolutely not.
         | 
         | Let me give you a hypothetical example - I pay for Jetbrain
         | Ultimate. I use it in the MacBook for work. If OSX was as
         | closed as iOS, I would magically turn into Apple's customer?
         | 
         | They are just the OS I am using (not even my own choice).
        
         | dwallin wrote:
         | > You can't legislate that someone lose more money than they
         | gain with access to your market.
         | 
         | Apple would offer an app store in some form even if they were
         | statutorily prevented from making any revenue from it because
         | if they turned off the ability to install apps people would
         | abandon iPhones in droves.
        
       | retskrad wrote:
       | We can talk about the morality of Apple's App Store tax on
       | developers all day but Apple is not a monopoly and they have all
       | the right in the world to tax developers. We have to realize that
       | Apple has most of the worlds middle class and rich people using
       | iPhones. Apple can use this this advantage how ever they like as
       | long it's not breaking any laws.
       | 
       | If developers are mad about it then they need to band together
       | like any other industry and lobby for changing the law or create
       | unions. The changing the law part is incredibly difficult thing
       | to do because Apple is not a monopoly. How can you write a law
       | that punishes a business that isn't a monopoly? Apple is only
       | saying, in order to access out wealthy customers, you need to pay
       | a fee. I don't see how you can tell Apple that they're doing some
       | nefarious here.
        
         | downWidOutaFite wrote:
         | So Android is the best thing that happened to the iPhone but
         | the worst thing that happened to developers and users.
        
         | thomastjeffery wrote:
         | > not a monopoly
         | 
         | So what percentage of humanity do they have to gatekeep before
         | you will be willing to consider them a problem?
         | 
         | Apple is anticompetitive, and that's what matters. Arguing that
         | it's technically not a "monopoly" and therefore A-OK is
         | ridiculous.
        
       | roamerz wrote:
       | Just wow. Good for Apple! I DO want IOS to remain a walled garden
       | as such. Look how many clicks those pesky do good gov regulators
       | have a cost the world with those annoying "Yes I accept your damn
       | cookies and privacy policy" on every website I visit.
       | 
       | Writing apps for IOS is a completely voluntary job where you know
       | the terms before you start. Don't like it? Don't write it -or-
       | just pass on the cost to the consumers.
       | 
       | Quit complaining about the noise when you bought a house next to
       | an airport.
        
         | snapcaster wrote:
         | I agree, all these moves to open iOS are from some of the
         | biggest pushers of enshittification. The walled garden is great
         | for me, and all sideloading will do is open up new attack
         | vectors for me (and more importantly, the tech ignorant people
         | i care about).
         | 
         | I understand the corporate actors pushing for this out of self
         | interest, but all of the bystanders cheering this on annoy me.
         | You already have android, linux phones, etc. etc. Can't you
         | just leave us alone in our walled garden and stick with android
         | or linux or whatever?
        
           | boolemancer wrote:
           | How does opening up the walled garden impact you if you never
           | side load anything?
        
             | LtWorf wrote:
             | It's the same for people who want homosexuality to be
             | forbidden. It's not enough for themselves to not be
             | homosexual, they also have to force their faith onto
             | others.
        
               | nozzlegear wrote:
               | This is a ridiculous analogy. Surely you can acknowledge
               | that there may be _some_ kind of security concern -
               | warranted or not - for opening up sideloading on iOS,
               | without casting aspersions on the GP being some kind of
               | closeted bigot.
        
               | LtWorf wrote:
               | "It might be dangerous to be gay. You can catch an STD.
               | Hence it should be forbidden."
        
           | LtWorf wrote:
           | I like how you appropriate a word coined by someone with a
           | completely opposed point of view to your own.
           | 
           | Just kidding. I don't like it.
           | 
           | Live and let live man. Nobody is forcing you to install
           | anything you don't want. Don't impose your preferences on
           | others. It does no damage to you.
        
         | Drakim wrote:
         | > Look how many clicks those pesky do good gov regulators have
         | a cost the world with those annoying "Yes I accept your damn
         | cookies and privacy policy" on every website I visit.
         | 
         | That is a form of malicious compliance that the websites do in
         | order to make you angry at the regulators rather than at them.
        
           | roamerz wrote:
           | Cause and effect. The why's matter not to me, the end user.
        
           | doublepg23 wrote:
           | If cookie pop-ups are not the intent of the law why does the
           | EU website use them? https://european-
           | union.europa.eu/index_en
        
             | LtWorf wrote:
             | You can't distinguish a popup from a banner on the bottom?
             | 
             | I hope you aren't a designer :D
        
           | IshKebab wrote:
           | You're missing the point. The EU should have foreseen that
           | obvious consequence and written the law so that it couldn't
           | happen.
           | 
           | (Obvious because it was already happening with their previous
           | dumb cookie law.)
        
       | talkingtab wrote:
       | Apple's actions are anti-competitive. Spotify is a very good
       | example. Instead of making a better product, Apple is acting to
       | appropriate other businesses. Although the object of Apple's
       | action is companies that try to make money that Apple wants, it
       | is the users, the customers who pay. Apple is an anti-user
       | platform. They are not alone in this of course.
       | 
       | How do we change this? I, as a user, am aggrieved that Apple
       | sells (not lends) me a product and then takes actions that make
       | product less useful and more costly. Maybe Spotify and companies
       | should simply set up a website so it is easy for me to take Apple
       | to small claims court? The facts of Apple's anti-competitive
       | practices are certainly clearly laid out in the EU's action, so
       | that should not be hard.
       | 
       | I would sign up.
        
         | snapcaster wrote:
         | I just don't agree that it's an anti-user platform. I have my
         | own opinions on this, but really just talk to some apple users
         | they're all happy with their platform
         | 
         | Why do you have to change it? As a user if you don't like
         | walled gardens or restrictions just buy another phone? why do
         | you insist on shitting up my walled garden just go use android!
        
         | threeseed wrote:
         | The whole reason companies like Spotify are making a fuss about
         | this is because Apple _is_ making better products. If it wasn
         | 't the case Spotify would dominate the market all to itself.
         | 
         | But Spotify has 30% market share, Apple Music 15%. And it's
         | because for example Apple has lossless audio, Dolby Atmos etc.
         | Not because of any unfair competition.
        
           | IshKebab wrote:
           | What do you think 99% of users care about more? Lossless
           | audio, or a 30% markup?
        
       | arthurofbabylon wrote:
       | This is a rather misleading headline. The vast majority of
       | developers are not in "open revolt" - just a handful of
       | developers are making a lot of noise about it, while continuing
       | to ship software (ie, not in revolt at all).
       | 
       | Further, those developers making great noise are often close to
       | "platform" designation themselves, making their appeal less
       | righteous than a superficial reading might have you believe. It's
       | a struggle over power - not a struggle over quality nor safety
       | nor human liberty.
       | 
       | Most developers are pleased with the current paradigm. I am.
        
         | frizlab wrote:
         | I am too. I'm tired of the virulent minority making like
         | they're the majority (on this subject or others)
        
           | LtWorf wrote:
           | Ask the users: "Would you rather pay less or more?"... see
           | where the majority stands :D
        
         | snowpid wrote:
         | You are pleased => Majority is pleased? Can you show data? your
         | app? Is Apple in competition with you like Spotify and Apple
         | Music?
        
       | ex3ndr wrote:
       | It is time to create project similar to Wine, but for iOS
        
       | hermitcrab wrote:
       | I've been selling softare on Mac (and Windows) for nearly 2
       | decades. I've never bothered with the Mac App Store. I just
       | couldn't be bothered to jump through the hoops and I didn't want
       | Apple getting between me and my customer. I guess that isn't a
       | realistic option for iOS apps though.
        
       | franczesko wrote:
       | Imagine if websites paid Apple just because they were visited
       | with the Safari browser. That's pretty much how iPhones operate.
        
       | dkuznetsov wrote:
       | Let's say a subscription costs $10. Why not charge $14.29 through
       | app store and $10 through online registration? With both logins
       | acceptable in the login form... If Apple users want to pay more
       | for the privilege of paying through Apple, why not let them?
        
         | arthie wrote:
         | Apple does not allow different pricing
        
           | nemo8551 wrote:
           | I think they do, my kids play Roblox and Minecraft and buying
           | in app is more expensive (probably to the tune of the Apple
           | fees) than buying it outwith the App Store.
           | 
           | I don't think app developers were allowed to show that it was
           | x price in the app via Apple and x-fees via the developers
           | own site.
        
       | anfilt wrote:
       | A huge problem is the DMA falls short in addressing a significant
       | violation of property rights concerning the hardware.
       | 
       | At the core of property ownership lies the right of exclusion -
       | the ability to exclude or include something on one's personal
       | property. This right is quite important and can even be used to
       | derive most other property rights; please see the linked paper at
       | the bottom. However, Apple's policies with iDevices violate this
       | fundamental right by controlling what software can run on the
       | device, even before someones does anything with their device they
       | bought. They do this not via legal means but by using
       | cryptography to reserve the right of exclusion for themselves
       | (they claim its for your security though...). Part of the problem
       | is when someone sells something that in most cases that means a
       | complete transfer of all property rights to the buyer, but Apple
       | is preventing that via extralegal means.
       | 
       | Consider this scenario: you purchase a new iPhone with the
       | intention of not even using iOS and installing something like
       | Linux. However, Apple's control over the boot-ROM prevents the
       | hardware from booting any unsigned code without even opening the
       | box. This gives Apple the ability to exclude or allow software to
       | run on a device they no longer own. The thing is, Apple legally
       | does not have the right of exclusion, but only reserves it via
       | cryptography. This effectively restricts the exercise of your own
       | property rights since you no longer can fully choose what to
       | include or exclude from execution on that ARM processor you own.
       | The fact that this control persists post-sale demonstrates a
       | blatant infringement on individual property rights from Apple.
       | 
       | In summary, Apple is intruding upon individuals' personal
       | property rights, notably the right of exclusion. Through the use
       | of cryptography after purchase, Apple retains the right of
       | exclusion which lets them determine which software can and can
       | not operate on a device they no longer own.
       | 
       | For a more in-depth exploration of the right of exclusion, I
       | highly recommend reading the paper titled "Property and the Right
       | to Exclude" [https://core.ac.uk/download/pdf/33139498.pdf].
        
         | MilaM wrote:
         | Also worth mentioning are the numerous intellectual property
         | rights that companies like Apple enjoy and skillfully use to
         | stave off competition. If Apple wants lawmakers to drop market
         | regulations like the DMA, then maybe we should consider cutting
         | IP protections. Only then can we have a conversation about free
         | markets and government intervention.
        
         | Ajedi32 wrote:
         | Yeah, this is the fundamental issue at play here. I don't care
         | what fees or rules Apple puts in place for developer access to
         | its app store. I care that I'm digitally restricted from
         | running anything other than software approved by Apple on _my_
         | device. If that problem was solved and Apple had to compete
         | with other app stores on a level playing field, that would
         | naturally resolve any issues with their rules or fee structure.
         | 
         | The DMA (seemingly) didn't target root of the problem, so Apple
         | was able to easily just sidestep the legislation by saying
         | "okay, you can use alternative app stores now, but the app
         | stores and all software on them still has to be reviewed and
         | approved by us, and we're going to continue to impose
         | conditions (including payment) on that approval". If they had
         | been completely stripped of the ability to exclude software
         | from _my_ device, then they wouldn 't have the leverage to
         | impose these new rules in the first place.
        
           | turtlebits wrote:
           | It's just a different business model. See: game consoles.
        
             | LamaOfRuin wrote:
             | This is generally viewed as okay for game consoles because
             | they are sold at cost or at loss for a large portion of
             | their lifetime. This is very much not true of any Apple
             | hardware.
        
               | Nevermark wrote:
               | They also are not as crucial as mobile internet devices
               | for people's daily lives, or at the center of wide
               | ranging critical ecosystems.
        
             | withinboredom wrote:
             | You can play games on an iPhone, but I hardly consider a
             | gaming console.
        
             | Ajedi32 wrote:
             | Hot take: I don't think this is okay for game consoles
             | either. If I want to install a GameCube emulator on my PS5
             | I should be able to and there's nothing Sony should be able
             | to do to stop me. If that means they eventually end up
             | having to charge more for their hardware to make up for
             | reduced software sales, so be it. If they really insist on
             | trying to force their customers to only install stuff
             | through their app store, they can make them sign an
             | explicit contract to that effect. Doing the same thing
             | implicitly via extralegal means isn't an improvement.
        
               | wilg wrote:
               | Why does this matter when you can buy other computers
               | that allow you to install whatever software you want? Why
               | do all computers have to work the way you want instead of
               | you just purchasing ones that have the features you want?
        
         | IG_Semmelweiss wrote:
         | I don't think it is super complicated .
         | 
         | You can enshrine a company's right to define its market or the
         | price for its products, hold those rights sacrosact and still
         | punish apple.
         | 
         | The issue at the core is not a company's right to X. Instead,
         | it is: Has this company thru dominance of their market have
         | achieved a monopolistic power ? If so, that's the avenue you
         | take to undo their abuse. If the abuse cannot be rectified by
         | market actors or new entrants, they you slap the
         | anticompetitive monopoly with restrictions of what they can or
         | cannot do.
         | 
         | EDIT: I personally think that there should be straightforward
         | threshold criteria to be defined as a monopoly automatically,
         | such as (numbers made up) exceeding:
         | 
         | - 0.1% of revenue in aggregate political donations, or
         | 
         | - 0.5% of profits in aggregate political donations, or
         | 
         | - Annual Revenue > US per capita x 100,000, or
         | 
         | - Annual profits > US per capita x 10,000
         | 
         | - Etc.
        
           | fooker wrote:
           | The issue with straightforward thresholds is you can escape
           | those with creative accounting.
           | 
           | There's is a reason it's more subjective.
        
           | realusername wrote:
           | > If the abuse cannot be rectified by market actors or new
           | entrants, they you slap the anticompetitive monopoly with
           | restrictions of what they can or cannot do.
           | 
           | That's pretty clear in the Google / Apple case, the only
           | change of tariffs ever made was made as a reaction to an
           | antitrust lawsuit and copied over.
        
           | wilg wrote:
           | Well a monopoly is famously not the same thing as a large
           | company.
        
         | rhelz wrote:
         | Wouldn't the best way to look at this to be that the phone is
         | Apple's property, and therefore they have the right to do
         | anything with it? Including not selling to you all the property
         | rights, and reserving some for themselves?
         | 
         | For me, the central contradiction of this kind of rights-based
         | argument is this--the stronger you make property rights, the
         | more justified actions like Apples seems to be, because, after
         | all, they are the ones who really own the phone.
         | 
         | I really don't think a property rights argument has any suasion
         | here at all.
        
           | Ajedi32 wrote:
           | > Including not selling to you all the property rights, and
           | reserving some for themselves?
           | 
           | They _could_ do that, but they don 't. I don't recall having
           | to sign a rental agreement stating that I don't actually own
           | the phone and I'm only allowed to purchase Apple-approved
           | applications in order to get an iPhone. If Apple was forced
           | make their customers go through that process then the
           | downsides and anti-trust problems associated with such
           | restrictions would be far more explicit.
        
           | zuhsetaqi wrote:
           | They did own the phone until they sold it to a customer.
           | After the customer bought it Apple no longer owns the phone
           | but the customer does.
        
           | Nevermark wrote:
           | Apple does not have the legal right to rescind the "rental"
           | and retrieve your phone.
           | 
           | So it doesn't, in fact, own it.
        
         | SirMaster wrote:
         | How does this apply to any electronic device with a computer
         | inside though?
         | 
         | Can you run your own software on your television, car, smart
         | fridge, etc?
         | 
         | The default expectation seems to be no, you can't.
        
       | 6510 wrote:
       | Apple is confused, the EU is the lord and they are the serf.
        
       | apapapa wrote:
       | They will fall in line just like they do with every other crazy
       | rule.
        
       | withinboredom wrote:
       | I would popcorn the hell out of a courtroom if someone pulled the
       | ole windows license trick:
       | 
       | 1. Buy an iPhone.
       | 
       | 2. Don't agree to the conditions.
       | 
       | 3. Sue Apple for not letting you install an alternative OS or at
       | least the get a refund for the amount the OS is worth. Since it's
       | just a hunk of metal and no value, that should be at least 100%
       | of the cost, plus attorney fees.
       | 
       | 4. Force Apple into allowing alternative ROMs.
       | 
       | 5. Party.
        
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