[HN Gopher] Meta starts rolling out generative AI tools for all ...
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Meta starts rolling out generative AI tools for all advertisers
Author : mfiguiere
Score : 45 points
Date : 2023-10-04 16:53 UTC (6 hours ago)
(HTM) web link (www.reuters.com)
(TXT) w3m dump (www.reuters.com)
| sickofparadox wrote:
| Surely this tool will be used responsibly and not lead to a
| renaissance in misleading ads, phishing scams, and malvertising.
| I trust Meta to have put in the proper safeguards to make this
| tool simply a net benefit for online users.
| zeruch wrote:
| Your delivery is beyond deadpan to a kind of exhumed-pan I find
| impressive. Superior snark sir.
| jimbob45 wrote:
| Pretty easy to block malevolence. Just permaban advertisers
| that misuse the tools. It's not like you'll struggle to collect
| evidence on their misdeeds.
| kjs3 wrote:
| They don't do that now[1], why would they do it in the
| future? There's literally no incentive for them to do it.
| It's obviously bad for business, since the 'customer' isn't
| the user, it's the advertiser.
|
| [1] such as https://www.bleepingcomputer.com/news/security/al
| most-60-per...
| dylan604 wrote:
| did you forget the /s?
| an_aparallel wrote:
| i think the username is a pretty good guage of what's going
| on :)
| sputr wrote:
| Was not needed :)
| dylan604 wrote:
| you never know how many FB sycophants are out there though
| sickofparadox wrote:
| I assure you that I am, in fact, not a fan of the fact
| the brightest minds in the past 20 years have been
| dedicated to developing and selling more efficiently
| targeted ads.
| hightrix wrote:
| I hate to imagine what kind of actual societal progress
| we could have made had these brilliant minds been working
| on nearly anything else. So much wasted potential just to
| serve an ad that gets ignored a tiny bit faster.
| dwaltrip wrote:
| The "surely" is a dead giveaway.
| cooper_ganglia wrote:
| I think the technology behind all of this is so cool and I love
| it, but it's difficult not to assume that all of this will
| ultimately result in the crashing and burning of modern
| civilization.
| wccrawford wrote:
| It's certainly going to result in wide-sweeping changes, one
| way or the other.
| TaylorAlexander wrote:
| I've noticed recently a flood of weird ads on YouTube. I
| realized that automated western-sounding voice overs allow
| companies, I assume from China, to make up some bullshit ad
| using rhetoric similar to "one weird trick" and "doctors hate
| him!" to hook people in to sell some random cheap device.
|
| The cost of a full video ad (using stock video) and a custom
| voice over is so low we are being flooded with absolute
| nonsense ads. They literally don't make sense but they must
| catch suckers.
|
| It's gonna be an issue when these things are more logically
| coherent and visually mature.
| [deleted]
| m3kw9 wrote:
| I just saw an ad that has a convincing video of Mark Zuckerberg
| pumping a crypto trading platform called Libre. I can't even tel
| if it's real because 1 it uses his face voice, 2 it's called
| Libre with the copy of the logo, 3 I saw the ad on Facebook
| [deleted]
| jeremydavid wrote:
| If someone from Facebook Ads is reading this, can you please
| reach out to me? hi at my username.com. There's a bug in your
| "suspicious log in detected" system and I'm trapped in a customer
| support loop and no one is able to properly escalate the
| situation.
| doctorpangloss wrote:
| There are already fully generated display ads running on e.g.
| Apple News.
|
| They are not very good.
|
| Meta's thing is different. It's three specific workflows when you
| upload ads in narrow product categories that make sense.
|
| This isn't meant to be a big educational comment about the
| digital ad industry which I work in. It's complicated, but Meta
| already knows who the clickers and buyers are, they tend to click
| and buy everything; if you select the conversion optimizations,
| track a purchase and report it to Meta, it isn't super material
| what the creative is. You pay an exorbitant cost per conversion,
| which doesn't change here. You save a ton of time setting up
| display ad assets though. It's a good, narrow, sensible
| application, but it isn't the Big Thing you'd expect them to do.
| TRiG_Ireland wrote:
| I tried to train Facebook. First thought: I absolutely do _not_
| want it to advertise to me anything I might actually want to
| buy (like books): that feels creepy. So maybe I could
| deliberately interact with ads for things I 'll never buy, like
| fashion? (I dress myself out of charity shops, mostly.) Second
| thought: If I interact with ads with hot guys in them, Facebook
| will show me more hot guys, which is nice eye candy.
|
| It seemed to work, for a while. Some of the ads were for
| underwear, definitely targetted at gay men, and bordering on
| being NSFW (which is fine, as I don't Facebook at W). And then
| I mostly abandoned Facebook.
|
| ---
|
| For YouTube, before I got a free deal on YouTube Premium with
| my phone plan, things were weirder. YouTube's video
| recommendation algorithm knew me well, but its ad
| recommendations were very confused, including about which
| language I spoke. It weirdly often gave me ads for scientific
| lab equipment, sometimes in Hebrew. (I'm a web developer, am
| Irish, and live in Ireland, and don't speak any Hebrew. I have
| an interest in linguistics, and have read up on the origin of
| the Semitic trisyllabic root, but that doesn't mean I speak
| Hebrew.)
| seydor wrote:
| How about AI generated profiles? Befriend an AI, live life like
| The Truman Show.
| kjs3 wrote:
| The "won't someone think of the children!" on this has already
| started: https://thehill.com/opinion/technology/4218666-ai-
| girlfriend...
| brucethemoose2 wrote:
| Already done.
|
| https://chirper.ai/
|
| Like the Truman Show, the inhabitants are pleasantly polite...
| datadrivenangel wrote:
| Google already had a programmatic advertising tool that would
| take a set of images, logos, copy, etc that you provided, and
| move things around to try and identify what worked best.
| dotancohen wrote:
| Which tool is this?
| imperistan wrote:
| I think they call this responsive ads, you can create them on
| ads.google.com
| awavering wrote:
| Yep. It's been the standard format for manually building
| SERP ads for a couple of years now.
|
| There are also Dynamic Search Ads which automate even more
| of the process of setting up a campaign based on your
| current website: https://support.google.com/google-
| ads/answer/2471185?hl=en
| phyrex wrote:
| That's just automated A/B testing and very different from
| generative AI
| shmoogy wrote:
| I got an email about some kind of generative ai and chat bot
| that was rolling out in the ads platform, but I still don't see
| it on any of our accounts.
|
| Responsive search ads are not generative ai
| gumballindie wrote:
| A lot of AI companies will be freed to focus on other things.
| Established companies will offer everything under the sun for
| "free", allowing small players to focus on other important
| things, such as working for the corporations that put them out of
| business.
| fnordpiglet wrote:
| Can't wait for the paid ad free meta estate!
| Jverse wrote:
| In general, there are certain tells of what constitutes a serious
| business and advertisement. This makes it easy to the trained eye
| to filter out the blatant frauds. But coming advancements in AI
| generated content will blur the line between legitimate and
| illegitimate. The only reasonable approach will of course be to
| trust nothing you see on the internet. Very sad.
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