https://www.reuters.com/technology/meta-starts-rolling-out-generative-ai-tools-all-advertisers-2023-10-04/

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Meta starts rolling out generative AI tools for all advertisers

Reuters
October 4, 20238:59 PM UTCUpdated ago

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Oct 4 (Reuters) - Social media giant Meta Platforms (META.O) said on
Wednesday that it has started rolling out generative artificial
intelligence (AI) tools that can create content like image
backgrounds and variations of written text for all advertisers.

The company started testing these tools in May, giving access to a
select group of advertisers in a "testing playground". The tools will
be available in Meta's Ads Manager and their rollout will be
completed next year.

Meta Connect conference in Menlo Park
Illustration shows Meta AI logo

[1/2]Meta CEO Mark Zuckerberg delivers a speech, as the letters AI
for artificial intelligence appear on screen, at the Meta Connect
event at the company's headquarters in Menlo Park, California, U.S.,
September 27, 2023. REUTERS/Carlos Barria/File Photo Acquire
Licensing Rights

The rollout marks the Facebook and Instagram owner's first foray into
bundling generative AI technology into its products for mining vast
stores of past data to generate new content like prose, art and
software code.

Last week, the company said businesses will soon be able to use AI
for business messaging on Messenger and WhatsApp to engage with
customers.

Meta's portfolio of AI products includes its language model "Llama 2"
and an AI chatbot called Meta AI that can generate text responses and
photo-realistic images.

Reporting by Zaheer Kachwala in Bengaluru, additional reporting by
Katie Paul; Editing by Shailesh Kuber

Our Standards: The Thomson Reuters Trust Principles.

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