[HN Gopher] Jack Dorsey's Square is changing its name to Block
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       Jack Dorsey's Square is changing its name to Block
        
       Author : uptown
       Score  : 16 points
       Date   : 2021-12-01 21:59 UTC (1 hours ago)
        
 (HTM) web link (www.theverge.com)
 (TXT) w3m dump (www.theverge.com)
        
       | logotype wrote:
       | https://block.com
       | 
       | That domain must have been expensive...
        
       | sschueller wrote:
       | I don't like large companies using basic words for their
       | business. They take complete control of all trademarks and screw
       | anyone who has anything similar.
       | 
       | You want to call your band "new kids on the block" or your game
       | "blocks"? Sorry there is a trademark on block and it's "too
       | similar" to what we do. You don't agree? Go ahead sue us, oh BTW
       | we have more money than you...
        
       | vldo wrote:
       | hoping they'll merge with google as alphabet block
        
       | kwu777 wrote:
       | what's up with all the renaming? Sounds like a nightmare for the
       | codebase & services or do the eng team just keep the old name
       | internally?
        
         | hn_throwaway_99 wrote:
         | Programmers rarely change codebase names when corporate names
         | change - it has a huge cost for almost no benefit. That's why
         | so many of Apple's Objective-C class names start with NS -
         | which is for NextStep, the company Apple acquired in the mid
         | 90s.
        
         | willcipriano wrote:
         | Find and replace wouldn't be that bad with 'Square' I feel
         | like, I don't think you use the word 'Square' too often while
         | programming, if the company was named ';' or 'def' then id just
         | find another job.
        
           | brockwhittaker wrote:
           | it's never as easy as find-and-replace :)
        
       | aaronbrethorst wrote:
       | I hope employees start getting called 'blockheads'.
       | https://observer.com/2012/01/square-employees-are-called-squ...
        
         | stubish wrote:
         | Likely, if their systems cause blockages or they keep blocking
         | payments.
        
       | FormerBandmate wrote:
       | Why the hell would he copy Meta? That didn't work out
       | particularly well for Facebook, got bad PR and Square is a much
       | better corporate brand than Facebook. Who asked for this?
        
       | stubish wrote:
       | Brave for a payment processor to choose a name meaning to hinder
       | or impede.
        
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       (page generated 2021-12-01 23:03 UTC)