https://www.theverge.com/2021/12/1/22812752/square-changing-name-block-jack-dorsey-cash-app-tidal-crypto-spiral

Skip to main content
The Verge homepage

Follow The Verge online:

  *  
  *  
  *  

Log in or sign up

  * Log In
  * Sign Up

Site search

Search

The Verge main menu

  * Tech
  * Reviews
  * Science
  * Creators
  * Entertainment
  * Video
  * Features
  * Podcasts
  * Newsletters
  * Store
  * More

[                    ] [Search]
  * Tech
      + Video
      + Amazon
      + Apple
      + Facebook
      + Google
      + Microsoft
      + Samsung
      + Tesla
      + AI
      + Cars
      + Cybersecurity
      + Mobile
      + Policy
      + Privacy
      + Scooters
      + All Tech
  * Reviews
      + Phones
      + Laptops
      + Headphones
      + Cameras
      + Tablets
      + Smartwatches
      + Speakers
      + Drones
      + Accessories
      + Buying Guides
      + How-tos
      + Deals
      + More from Verge Reviews
  * Science
      + Video
      + Space
      + NASA
      + SpaceX
      + Health
      + Energy
      + Environment
      + All Science
  * Creators
      + YouTube
      + Instagram
      + Adobe
      + Kickstarter
      + Tumblr
      + Art Club
      + Cameras
      + Photography
      + What's in your bag?
      + All Creators
  * Entertainment
      + Film
      + TV
      + Games
      + Fortnite
      + Game of Thrones
      + Books
      + Comics
      + Music
      + All Entertainment
  * Video
  * Features
  * Podcasts
  * Newsletters
  * Store 

Filed under:

  * Business
  * Tech
  * Cryptocurrency

Jack Dorsey's Square is changing its name to Block

New, 8 comments

The parent company of Cash App and Tidal is now known as Block

By Jay Peters@jaypeters Dec 1, 2021, 4:48pm EST

Share this story

  * Share this on Facebook
  * Share this on Twitter
  * Share All sharing options

Share All sharing options for: Jack Dorsey's Square is changing its
name to Block

  * Linkedin
  * Reddit
  * Pocket
  * Flipboard
  * Email

[Block_lock] Block's new logo. Image: Block

Square, a financial services company co-founded by now-former Twitter
CEO Jack Dorsey, is changing its name to Block, the company announced
Wednesday. Square has grown beyond just offering financial services --
it took a majority stake in the music streaming service Tidal this
year, for example -- which Block is using as the justification for the
new name.

"The change to Block acknowledges the company's growth," the company
said in a press release. "Since its start in 2009, the company has
added Cash App, TIDAL, and TBD54566975 as businesses, and the name
change creates room for further growth. Block is an overarching
ecosystem of many businesses united by their purpose of economic
empowerment, and serves many people--individuals, artists, fans,
developers, and sellers."

    Block is @Square, @CashApp, @spiralbtc, @TIDAL, @TBD54566975, and
    our foundational teams who support them. We're here to build
    simple tools to increase access to the economy. https://t.co/
    CkVKxHPkqy pic.twitter.com/RMOnxCLP9Y

    -- Block (@blocks) December 1, 2021

Block says there will be no organizational changes as a result of the
new name, though the company's Square Crypto initiative is being
rebranded to Spiral. The new Block name is expected to legally go
into effect "on or about" December 10th. Its ticker symbol, SQ, will
"not change at this time."

The changes are being announced just two days after Dorsey, a noted
Bitcoin enthusiast, resigned as CEO of Twitter. Previously, he had
served as the CEO of both Twitter and Square simultaneously. He
remains the CEO of Block.

The new Block name arrives just over a month after Facebook changed
its name to Meta.

Next Up In Tech

Sign up for the newsletter Verge Deals

Subscribe to get the best Verge-approved tech deals of the week.

Just one more thing!

Please confirm your subscription to Verge Deals via the verification
email we just sent you.

Email (required)
[                    ]
By signing up, you agree to our Privacy Notice and European users
agree to the data transfer policy.
Subscribe
Loading comments...

Chorus

  * Terms of Use
  * Privacy Notice
  * Cookie Policy
  * Do Not Sell My Personal Info
  * Licensing FAQ
  * Accessibility
  * Platform Status

  * Contact
  * Tip Us
  * Community Guidelines
  * About
  * Ethics Statement

Vox Media Vox Media logo. Advertise with us Jobs @ Vox Media (c) 2021
Vox Media, LLC. All Rights Reserved
 

Share this story

  * Twitter
  * Facebook