[HN Gopher] A big hurdle to fixing the chip shortage: substrates
       ___________________________________________________________________
        
       A big hurdle to fixing the chip shortage: substrates
        
       Author : noir-york
       Score  : 66 points
       Date   : 2021-09-06 21:39 UTC (1 days ago)
        
 (HTM) web link (www.wsj.com)
 (TXT) w3m dump (www.wsj.com)
        
       | Robotbeat wrote:
       | It's strange that this happened. Did COVID just cause everyone to
       | stop investing for a bit, leading to all these downstream
       | problems? Or was this gonna happen anyway?
        
         | joe_the_user wrote:
         | What I see as explanations of the chip shortage is a
         | combination of factors.
         | 
         | One immediate cause was that some manufacturers reduced their
         | chip orders month in advance since they expected less demand
         | but then the demand didn't decrease and they had to scramble,
         | increasing general demand. Another immediate cause was that
         | Covid has made some production lines shutdown or become
         | unreliable.
         | 
         | But the reason that now a year or more on, we have problems,
         | seems require more explaining. Larger causes I've heard; The
         | chip supply chain is extremely long, long enough so you get a
         | whipsaw effect or anti-whipsaw effect. A whipsaw effect means
         | by the time demand catches up with supply, it goes beyond it
         | and manufacturers lose money. But what seems to be happening is
         | an anti-whipsaw effect - suppliers are avoiding any panic
         | measures to catch up with demand and so lose money but this
         | means the catching up is a long process.
         | 
         | This is something of a product of a highly capital intensive
         | economy pushing manufacturers to only produce, invest and
         | consume in a narrow range. Limiting investment in capital
         | equipment is a way to make the investment you make is 100%
         | utilized. Limiting consumption to the lowest priced items is a
         | way to make sure all of your production is profitable. It seems
         | like a new phenomena. Instead of a "deflationary spiral" these
         | factors pushed to their extreme could result in a "decreasing
         | production spiral" where physical continually declines despite
         | demand. We're not there yet, of course but it seems like an
         | interesting economic phenomena.
        
         | dhenneberger wrote:
         | It's a demand shock.
        
         | xadhominemx wrote:
         | The main thing, particularly for ABF substrates, is that remote
         | work drove PC volumes way higher than anyone thought.
        
         | davidw wrote:
         | IIRC, some industries did stop or slow investing, foreseeing a
         | dip in the economy. The dip proved to be briefer than expected
         | though, which is good, but left people scrambling for
         | inventory.
         | 
         | The guy who runs my local bike shop is saying they still won't
         | have enough bikes next year.
        
           | danielodievich wrote:
           | I just came back empty handed from bike shop trying to buy
           | some spare tubes. No supply. I better not get too many flats!
        
             | davidw wrote:
             | If it's a MTB or gravel bike you may want to invest in a
             | tubeless setup.
        
               | frenchy wrote:
               | A tubless setup definitely requires some supplies as as
               | well.
        
         | burnte wrote:
         | It's poorly implemented JIT. People simplified Just In Time to
         | mena "no inventory" and then when a disruption hit, it echoed
         | up and down supply chains. JIT doesn't mean no inventory, it
         | means managing inventory and your supply chain to ensure
         | adequate iventory based on needs both current and forseen.
         | 
         | One car example, you should ensure you have 4 times as many
         | tires available as you do cars, because an imbalance there
         | becomes either a constraint (too few tires) or a waste (too
         | many tires). But it's not JUST making those numbers match, you
         | have to forecast, how many cars and I going to build, are my
         | supplies for the cars ok, look at normal fluctuations, and then
         | also look at potential supply chain FAILURES and plan for them.
         | Maybe it's easy to get brake pads but the lead time on tires is
         | 4 months. Well then, I don't need to stock as many brake pads
         | in case of a disruption, but I should definitely have enough
         | tires to carry me through a potential disruption (maybe not 4
         | months worth, maybe I stock 2 and slow down car production, or
         | something).
         | 
         | All these companies kept their shelves bare, and when some
         | companies slowed orders, they didn't stop to think that the
         | manufacturers they bought from would look for other customers
         | to take up capacity. They acted like TSMC would sit there by
         | the phone waiting for some customer to come back. No, they're
         | in the business of selling chips, not in the business of
         | servicing DumbCorp. No one planned for what might happen if
         | they stopped ordering parts, they just expected the capacity to
         | be there.
         | 
         | I'm bringing 6 new sites online this year, and a 7th early in
         | the new year. I just bought a bunch of network equipment for
         | not just our existing sites, but the 7 to come. I looked at
         | supply chain issues, and said to my CFO, this inventory is
         | going to sit here for 6 months, but we get a larger quantity
         | discount, and we'll get the new sites online faster and not
         | worry about getting this equipment if we buy now. We COULD have
         | saved that money now, but the advantages of having it when we
         | need it is greater than having that money in the bank for 6
         | more months.
         | 
         | JIT means planning ahead, not just micromanaging inventory. Too
         | many MBAs don't get that.
        
           | runawaybottle wrote:
           | Your description doesn't sound too different (if at all) from
           | the face mask/ventilator shortage at the start of the
           | pandemic. We didn't stock up, and everyone tried to JIT
           | purchase the necessary equipment.
           | 
           | Maybe we all have something to learn from Doomsday preppers.
        
             | burnte wrote:
             | > Maybe we all have something to learn from Doomsday
             | preppers.
             | 
             | A little, but really just implementing the Toyota
             | Production System properly. You'll never be perfectly
             | prepared for everything, but a lot of the mess over the
             | past 18 months of supply chain problems could have been
             | avoided. In my personal life, I am NOT a prepper, but the
             | way I stock my house, I had no issues with toilet paper,
             | meat, or other weird shortages. I look at what I have no,
             | what I'll need adn when, and how things are going. I didn't
             | look for TP when I was out, I looked for it a week or two
             | ahead of time.
        
         | philg_jr wrote:
         | The developer of the O.MG cable has a good Twitter thread
         | describing the issues.
         | 
         | https://twitter.com/_mg_/status/1388321639524229120?s=21
        
           | engineer_22 wrote:
           | Unrolled thread:
           | 
           | https://threadreaderapp.com/thread/1388321639524229120.html
        
             | contingencies wrote:
             | This is a pretty good summary. Note on interpretation: it
             | links to people expressing surprise about 12 months after
             | the shit had hit the fan.
             | 
             | IMHO a strong mitigation strategy includes (1) have control
             | of your designs (be responsive to your business
             | environment) (2) minimize vendor-specific components
             | (replace sexy ICs with stock-components where possible) (3)
             | keep tested alternatives on the books for major components
             | (redundant supply chain) (4) cache parts where necessary
        
         | xyzzy21 wrote:
         | Chip investment was already down-shifted in 2019 because it was
         | a down year based on historical semiconductor cycles.
         | 
         | Then COVID triggered a collapse of nearly all JIT supply chains
         | (not just medical). Try getting ANY industrial or consumer
         | product - the supply chains are all broken right now. Some of
         | this is China intentionally fxcking us. Some of it is over
         | dependence on outsourcing. Most is due to inherent instability
         | of JIT as a fundamental flaw that's long been ignored.
         | 
         | Many supply chains have both short and long feedback loops to
         | themselves. For example ALL the equipment required to increase
         | semiconductor capacity always require the very same
         | semiconductor supply chain capacity (chip making requires chips
         | being made).
        
         | cronix wrote:
         | Let's say that all Banana growers were shut down for 8 months
         | and during that time all existing supply was bought up that
         | were sitting on store shelves. After they were allowed to start
         | growing again, how long until you see a Banana in your local
         | store? You better be there when they arrive, because everyone
         | else who has been wanting Bananas is waiting too.
         | 
         | On top of that, can the Banana grower even get all of the items
         | needed to grow the same sized crop as last year? All of the
         | fertilizers, etc.? Those companies have been shut down during
         | this time too. Oh, you're not the only company who needs those
         | exact same supplies and the Potato farmer down the road is
         | trying to purchase it too? After you've grimaced that the price
         | has risen due to short supply and you had to source the items
         | from 3x as many suppliers as you used to, now, you're relieved
         | that your Bananas are almost done growing. You call the
         | trucking company to deliver them to the distributor, who you
         | learn is short staffed and prices have risen in order to
         | attract truckers who are now in short supply, and factor in the
         | gas price increases. Every single segment of the economy that
         | the Banana grower relied on is going through the same thing, at
         | the same time.
         | 
         | Making chips is several orders of magnitude harder/more complex
         | than growing Bananas. Think about how many different companies
         | products must be purchased to make a wafer. How many different
         | highly specialized chemicals are used in addition to solid
         | materials? If any single one of them is having supply or labor
         | issues...
        
           | nostrademons wrote:
           | Also imagine that there are no truck drivers to drive the
           | bananas from the plantations to your local stores, and no
           | ships to bring fertilizer to the banana plantations. Even
           | when they start growing again, it's going to be a while
           | before you can get one.
           | 
           | Supply chains in general are in shambles. We had mass COVID
           | outbreaks at the ports that shut down unloading, as well as
           | outbreaks at see. Truck drivers are quitting because it ain't
           | worth their while anymore. Countries closed their borders.
           | Patterns of consumer demand changed, so all the containers
           | got stuck in North America.
           | 
           | Chips are the most obvious manifestation of this because the
           | supply chains for them are long and complex, but we're going
           | to see it in many other products as well once inventory
           | buffers run out.
        
             | avs733 wrote:
             | Chips are also obvious because they are a discrete thing
             | that is at the end of one long supply chain and then
             | beginning of other long supply chains.
        
             | mschuster91 wrote:
             | > Also imagine that there are no truck drivers to drive the
             | bananas from the plantations to your local stores, and no
             | ships to bring fertilizer to the banana plantations.
             | 
             | In the UK, the situation is even worse: because there is an
             | acute shortage of truckers to truck pigs from farms to
             | slaughterhouses and a lack of butchers, 100k pigs are set
             | to be killed and burned - they simply grow each day, and
             | butchers have limits on how big/heavy the pigs may be:
             | https://www.dailymail.co.uk/news/article-9958663/Farms-
             | set-k...
             | 
             | Turns out, no one but immigrants wanting to send or set
             | aside money for their home country wants to do the job for
             | the wage the companies are paying. And companies can't pay
             | better wages because customers are conditioned on cheap
             | meat. And politicians haven't done _anything_ to curb that
             | because tolerating rising food prices is one of the fastest
             | ways of not getting reelected.
             | 
             | Brexit really hit at the worst possible time, and now
             | innocent pigs have to suffer for society's failures. What a
             | damn tragic waste.
        
               | jaywalk wrote:
               | > now innocent pigs have to suffer for society's
               | failures.
               | 
               | They were going to be killed no matter what. I don't
               | think it matters much to the pig what happens after it's
               | dead.
        
               | autoexec wrote:
               | It should matter to us when the inevitable killing of the
               | animal (along with the environmental harm incurred by
               | raising it) take place without any benefit to us. Our
               | society has decided those terrible costs are worth it in
               | exchange for bacon and hot dogs. When these animals are
               | raised and wasted they'll have suffered for nothing and
               | the rest of us will suffer for it.
        
               | sleepybrett wrote:
               | Yes but it's a huge waste of resources that only the
               | farmer is paying for. They paid to house, feed,
               | innoculate, etc those pigs. Killing them to burn them
               | realizes no profit for them.
        
             | vkou wrote:
             | Countries have closed their borders to casual travel, but
             | not to shipping.
        
               | thehappypm wrote:
               | China, notably, closes ports to end outbreaks.
        
           | throwaway894345 wrote:
           | I don't think it's that the fabs were shut down because of
           | covid, but rather because automotive manufacturers (and
           | presumably others) forecasted record low sales for 2020 and
           | canceled all of their chip orders such that chip suppliers
           | and upstream fabs had to lay off staff and so on. As I
           | understand it, this was what reduced fab capacity, not "fabs
           | were closing to avoid the risk of covid".
           | 
           | On the flip side, rather than demand _decreasing_ as auto
           | manufacturers expected, it actually _spiked_ , and automotive
           | manufacturers demanded _more_ chips and were willing to pay
           | $$$ for it. So other industries that use chips and accurately
           | forecasted their demand were now bidding against automotive
           | manufacturers for that fab capacity.
        
             | brendoelfrendo wrote:
             | Auto makers and others are part of the problems with
             | forecasted demand, but there are also larger supply chain
             | issues. Basically every part of the industry, going back to
             | raw materials, is having similar shortages; either because
             | people shut down for COVID or because they, too,
             | underestimated demand during the pandemic.
        
               | throwaway894345 wrote:
               | I suspect it has a lot more to do with failing to
               | properly forecast in general, whether overestimation or
               | underestimation. Supply chains are finely tuned for life
               | as usual and they take a long time to recalibrate.
        
           | joe_the_user wrote:
           | _Let 's say that all Banana growers were shut down for 8
           | months and during that time all existing supply was bought up
           | that were sitting on store shelves._
           | 
           | -- But chip manufacturers didn't shut down. That's even close
           | to the immediate cause, which was that the anticipation of
           | changed future demand on the part of other manufacturers lead
           | to them decreasing and change future orders. If you're going
           | to ELI5("explain this to me like a five year old"), at least
           | give some reasonably analogous situation, jeesh.
           | 
           | I mean, I think people understand that supply takes some time
           | to catch up with demand when you have a complex,
           | interdependent economy. But the adjustment to this shock has
           | taken longer than seems reasonable or seems like happened in
           | the past so more data than X has to adjust for Y which has to
           | adjust for Z is appropriate.
        
             | detaro wrote:
             | Not that massively, but various plants had to shut down at
             | various times, which really isn't helping matters. It's not
             | just "misjudged demand", that would be relatively easy to
             | fix or be limited to few sectors if everything otherwise
             | ran at needed capacity.
        
             | MarkSweep wrote:
             | Some fabs did shutdown this year. One in Japan due to a
             | fire and some in Texas due to power loss. I think both are
             | back up and running, but it did not help to lose
             | production.
             | 
             | https://www.taipeitimes.com/News/biz/archives/2021/03/30/20
             | 0...
             | 
             | https://www.statesman.com/story/business/2021/04/30/austin-
             | f...
        
             | vidanay wrote:
             | A closer analogy might be that all of the banana growers
             | were told they should grow mangos, so the plowed under the
             | banana trees and planted mangos.
        
           | stagger87 wrote:
           | Don't forget people panic buying extra bananas so they have
           | inventory in case banana production shuts down again.
        
             | contingencies wrote:
             | This is now the main problem.
        
         | fidesomnes wrote:
         | Supply change disruption before a major war.
        
       | neonate wrote:
       | https://archive.is/EdmX9
        
       | [deleted]
        
       | lovich wrote:
       | >Now major chip companies are resorting to unusual tactics. They
       | are placing orders far in advance and prepaying so that substrate
       | companies have ample cash to build more factories. Some are
       | committing to buying the entire supply of new production lines to
       | give their suppliers confidence to invest.
       | 
       | If the chip makers are investing this much money into the
       | substrate businesses, why aren't they just purchasing some of
       | these companies wholesale?
        
         | azemetre wrote:
         | It costs over $5 billion dollars to build a single fab. I can
         | only assume the more complicated chips costs 3-4 times more.
         | 
         | It also takes over three years to build the plant itself. We
         | aren't even talking about the people you'd even need to employ,
         | design, and run the place (highly specialized labor).
         | 
         | This is such a huge burdensome cost. It's not even a guarantee
         | that that such an investment would even make sense once 5-years
         | pass.
         | 
         | I do think there should be more fabs and having them located in
         | one area of the world is already playing out to be a
         | geopolitical nightmare. It's obviously going to become a
         | national security issue for nearly every industrialized country
         | on earth over the next decade if not sooner.
        
           | [deleted]
        
           | lovich wrote:
           | In the article it says they are committing to buying the
           | entire production lines output. Isn't that just committing to
           | spending as much money as building the factories + the profit
           | of the vendor, but with no control over the actual production
           | ?
        
             | andrewxdiamond wrote:
             | It's very unlikely that the deal says "we will buy
             | everything you sell us no matter what." It's probably a
             | typical purchasing agreement with tolerances and QA, just
             | paid in advance.
             | 
             | Thus there is still a lot of risk being taken on by the
             | fabs. The production could go sour, geopolitics could
             | change, resources might be unavailable, etc.
             | 
             | The purchasing companies are externalizing all of this risk
             | by purchasing the products instead of the company.
        
         | hfktktnfkgk wrote:
         | The chip companies also know that they will definitely buy
         | electricity in the future, yet they are not buying power
         | plants.
         | 
         | In a sense, buying the future substrate production is just a
         | future substrate contract.
         | 
         | Do you know how building a power plant is financed today?
         | Basically someone buys 10 years of gas futures, sells 10 years
         | of equivalent electricity futures, and uses the profit (since
         | electricity is more expensive than gas) to build the power
         | plant that will turn the bought gas into the sold electricity.
        
         | petra wrote:
         | Buying a company is much more expensive than paying for a
         | manufacturing line.
        
       | cure wrote:
       | From TFA:
       | 
       | > By 2025, she foresees demand for around 185 million square feet
       | of advanced substrate manufacturing space against about 145
       | million square feet built.
       | 
       | It's curious that the production capacity for substrate is
       | expressed in terms of manufacturing space. Is that an industry-
       | specific quirk?
        
         | usui wrote:
         | Lol every time I see the word "feet" I'm reminded that this
         | article isn't targeted to anyone but Americans, even when
         | talking about manufacturing lines in Asia. My East Asian bias
         | is showing but in all my experience I absolutely have never had
         | to use those units in a serious professional context. Any time
         | I see a technically-sounding article use units like "feet" and
         | "football fields" I subconsciously find it very difficult to
         | take anything afterward seriously.
         | 
         | I admit it's irrational since units are arbitrary and
         | orthogonal anyway, but it seems... forced. Is it really
         | necessary to use those units in a technical context in order to
         | relate to your readers?
         | 
         | EDIT: Lots of America-centric people are jumping onto me for
         | this initial comment, stating that WSJ is built for its /true/
         | target audience, /Americans/. What sparked my comment was the
         | fact I was reading this article in Japanese. The aforementioned
         | numbers and graph are expressed in feet, so this kind of forced
         | conversion across industry domain and language barrier seemed
         | contrived and got me started on this train of thought.
         | 
         | https://jp.wsj.com/articles/the-chip-shortage-has-made-a-sta...
        
           | burkaman wrote:
           | Yes, it is necessary to use language that is familiar to most
           | of your audience when writing something.
        
           | genewitch wrote:
           | The difference between 185 million ft^2 and whatever you pick
           | doesn't matter. It may as well be in hectares or "multiples
           | of some lake somewhere", it's a massive number.
           | 
           | You have, and are probably using right now, a voice
           | controlled computer that can convert anything to anything
           | else, by just asking.
           | 
           | Is it really worth typing this every time an American site
           | uses American language? We all get it, Americans with their
           | imperial units, ha ha.
        
             | usui wrote:
             | I think you might have missed that I already stated that
             | it's an irrational thing to complain about because units in
             | nature are arbitrary, but given that no one uses these
             | units for the topic at hand, why use them at all? Just for
             | relatability?
             | 
             | > It may as well be in hectares or "multiples of some lake
             | somewhere", it's a massive number.
             | 
             | We're saying the same thing but arguing for the opposite.
             | Like I said, no one in a technical capacity uses these
             | units seriously. So then if the number is so conceptually
             | massively big and the units don't matter, why go through
             | the extra forced effort of converting to imperial? Just use
             | the units that the specifications come in and the numbers
             | that the factories use?
             | 
             | The more you play with vast unit conversions like this, the
             | more you risk losing information across sources/citations.
             | What if I want to do my own research later on? It's more
             | work if I'm searching for specific numbers on Google. We
             | also know just how terrible Google Search results are
             | getting nowadays, so...
             | 
             | > We all get it, Americans with their imperial units, ha
             | ha.
             | 
             | I think this is an uncharitable interpretation of my
             | comment. I'm not trying to make fun of Americans, I'm
             | trying to understand what the extra efort is worth for?
        
               | [deleted]
        
               | cptskippy wrote:
               | > I'm not trying to make fun of Americans, I'm trying to
               | understand what the extra efort is worth for?
               | 
               | Quit being dishonest. You're not trying to understand
               | because it's really fucking easy to understand.
               | 
               | If you really truly want an answer, it's relatablity.
               | 
               | If you ask the vast majority of Americans how many
               | centimeters are in a foot, you'll get blank stares. If
               | you ask them how long 30 centimeters are you'll get blank
               | stares. If you ask them how long a foot is they'll hold
               | up their hands about a foot apart.
               | 
               | Americans use imperial units because it's what they used
               | daily, what they're familiar with, and what they know.
               | It's really not that hard to understand.
               | 
               | Think about if you had to switch from Metric to Imperial.
               | Just think about all the wonky units and how overwhelming
               | it would be. That's how Americans think about the Metric
               | system.
               | 
               | But it's easy you say, everything is 100 up or down. So?
               | That doesn't help with the simple fact that it's
               | completely unrelatable.
        
               | usui wrote:
               | > Quit being dishonest. You're not trying to understand
               | because it's really fucking easy to understand.
               | 
               | Again, being very disingenuous. I'm sorry that it's so
               | offensive to you that I was reading the article in
               | Japanese and found it very strange that imperial units
               | were leaking across not only domain topics
               | (semiconductors), but language itself. If you ask me,
               | it's more obtrusive this way than the other way around. I
               | thought it wouldn't be too much of an ask to use the
               | original units that the entire industry uses
               | 
               | This touts a certain kind of agenda that Americans should
               | be pandered to, and I think your aggressive tone reflects
               | that.
               | 
               | I hope you're aware that a very well-supported Japanese
               | edition of The Wall Street Journal exists, and its target
               | audience is Japanese readers. It usually handles
               | localization extremely well. I was reading the non-
               | English article and saw it was using imperial units both
               | in the text and graphs and I had to do a double take.
               | This is the entire reason why I found it interesting.
               | 
               | https://jp.wsj.com/articles/the-chip-shortage-has-made-a-
               | sta...
               | 
               | As previously mentioned, the scale is massively big. Does
               | the WSJ think its viewers will perceive 17,187,062 square
               | meters as small?
        
               | cptskippy wrote:
               | > I'm sorry that it's so offensive to you
               | 
               | Let's clarify. You're sorry that I find your insults
               | offensive?
               | 
               | > Lol every time I see the word "feet" I'm reminded that
               | this article isn't targeted to anyone but Americans
               | 
               | > I absolutely have never had to use those units in a
               | serious professional context.
               | 
               | > Any time I see a technically-sounding article use units
               | like "feet" and "football fields" I subconsciously find
               | it very difficult to take anything afterward seriously.
               | 
               | You basically said "the American units of measure are
               | unprofessional and I can't take anyone seriously when
               | they use them" and you wonder why that might be
               | offensive?
               | 
               | You're reading an American newspaper about things topical
               | to Americans. Are you reading it for laughs then? I don't
               | understand.
               | 
               | It's ok to not like the Imperial system, most Americans
               | hate it too. And we're stuck with it until momentum can
               | built to change that fact. But what you're exhibiting is
               | elitism and snobbery.
        
               | usui wrote:
               | > Let's clarify. You're sorry that I find your insults
               | offensive?
               | 
               | > You basically said "the American units of measure are
               | unprofessional and I can't take anyone seriously when
               | they use them" and you wonder why that might be
               | offensive?
               | 
               | > Are you reading it for laughs then? I don't understand.
               | 
               | I tried to make it clear that I was describing my own
               | experiences and biases, and I admitted that the units
               | (when taken alone, by themselves) are arbitrary, and so
               | it's irrational to harbor this subconscious, yet you
               | still seem fully set on being offended rather than taking
               | my descriptions at face value.
               | 
               | I think in the future your conversations could go better
               | if you put less effort into deconstructing people's
               | ulterior motives.
               | 
               | > It's ok to not like the Imperial system, most Americans
               | hate it too. And we're stuck with it until momentum can
               | built to change that fact. But what you're exhibiting is
               | elitism and snobbery.
               | 
               | Sure, sounds good.
        
               | VortexDream wrote:
               | I don't understand why you're being so antagonistic. Cut
               | it out.
        
               | q-big wrote:
               | > If you really truly want an answer, it's relatablity.
               | 
               | > If you ask the vast majority of Americans how many
               | centimeters are in a foot, you'll get blank stares. If
               | you ask them how long 30 centimeters are you'll get blank
               | stares. If you ask them how long a foot is they'll hold
               | up their hands about a foot apart.
               | 
               | > Americans use imperial units because it's what they
               | used daily, what they're familiar with, and what they
               | know. It's really not that hard to understand.
               | 
               | xkcd has a comic to make metric units more relatable:
               | https://xkcd.com/526/
        
               | cptskippy wrote:
               | > why use them at all? Just for relatability?
               | 
               | Yes. Was that hard?
               | 
               | The WSJ didn't write this article for you, it isn't an
               | industry rag. This is like complaining that their
               | scientific articles try to dumb it down for a layman's
               | depth.
               | 
               | A football field or soccer field is a perfectly
               | reasonable unit of measure when you're simply trying to
               | convey "a lot" to someone.
        
               | trangus_1985 wrote:
               | I don't particularly agree with the parent comment, but
               | you are being oddly aggressive over something that is a
               | real problem - communicating things is hard and it's a
               | useful topic to consider in a world that increasingly
               | runs on text-based communication.
        
               | elefanten wrote:
               | Yes, in short it's for relatability. You're talking about
               | a general circulation newspaper -- and one of the very
               | biggest at that.
               | 
               | At the end of the day, their customer is the general
               | _American_ news consumer, and what they read has to make
               | sense to _them_.
               | 
               | A technical or industry-aware American probably won't go
               | to WSJ first for their technical / industry news.
        
               | [deleted]
        
             | marcosdumay wrote:
             | Funny, because it's about 1700Ha, what is a perfectly
             | relatable number, or, if you like your numbers small,
             | 1.7km^2. That's around the size of a district.
        
           | cvs268 wrote:
           | You sir/madam, have mastered the art of saying a lot and yet
           | saying nothing.
        
         | smoldesu wrote:
         | "On one occasion, as Master Foo was traveling to a conference
         | with a few of his senior disciples, he was accosted by a
         | hardware designer.
         | 
         | The hardware designer said: "It is rumored that you are a great
         | programmer. How many lines of code do you write per year?"
         | 
         | Master Foo replied with a question: "How many square inches of
         | silicon do you lay out per year?"
         | 
         | "Why...we hardware designers never measure our work in that
         | way," the man said.
         | 
         | "And why not?" Master Foo inquired.
         | 
         | "If we did so," the hardware designer replied, "we would be
         | tempted to design chips so large that they cannot be fabricated
         | - and, if they were fabricated, their overwhelming complexity
         | would make it be impossible to generate proper test vectors for
         | them."
         | 
         | Master Foo smiled, and bowed to the hardware designer.
         | 
         | In that moment, the hardware designer achieved enlightenment."
         | 
         | - Master Foo and the Hardware Designer:
         | http://catb.org/esr/writings/unix-koans/index.html
        
         | cartoonworld wrote:
         | Seems reasonable, semi is fabbed with a lithographic process,
         | the # of devices on the wafer isn't necessarily tightly coupled
         | with size, has variable resolution and defects.
         | 
         | The work unit is completed wafers that later get binned into
         | different device quality levels.
         | 
         | Makes sense when your biz is to blast plasma over mm2 of
         | silicon
        
           | evancox100 wrote:
           | What you're saying seems to make sense if they were referring
           | to output in terms of total area of substrates produced, but
           | instead sounds like TFA is talking about manufacturing floor
           | space
        
       ___________________________________________________________________
       (page generated 2021-09-07 23:00 UTC)