[HN Gopher] Widely Viewed Content: What People See on Facebook
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       Widely Viewed Content: What People See on Facebook
        
       Author : minimaxir
       Score  : 45 points
       Date   : 2021-08-18 17:17 UTC (5 hours ago)
        
 (HTM) web link (transparency.fb.com)
 (TXT) w3m dump (transparency.fb.com)
        
       | ashayh wrote:
       | If gofundme really ranks that high, it further proves the point
       | that US "healthcare" is a legalized scam.
        
         | minikites wrote:
         | It's incredibly shameful that anyone living in the wealthiest
         | nation in the world needs to set up a donation drive for
         | necessary medical care.
        
           | commandlinefan wrote:
           | Isn't the party line of the government-funded healthcare
           | types "I don't mind paying for somebody else's healthcare"?
           | This is a great chance for them to demonstrate that voluntary
           | collectivism works.
        
             | pessimizer wrote:
             | US taxpayers already pay for someone else's healthcare.
             | That's the effect of a government that only pays for 1/3 of
             | healthcare that costs 3x as much - that the _US government
             | currently spends as much on healthcare as socialized
             | systems do._
        
             | ceejayoz wrote:
             | You're conflating two different things.
             | 
             | Universal healthcare is proposed because stuff like
             | GoFundMe isn't a sensible, effective, or equitable approach
             | to funding medical costs.
             | 
             | Proof that it works is already readily available, in
             | Europe, Japan, Australia, etc., across a variety of
             | different delivery methods.
        
       | minimaxir wrote:
       | Metacontext: the existence of this report is likely presented as
       | a counter to the @FacebooksTop10
       | (https://twitter.com/FacebooksTop10) Twitter account which lists
       | the top posts daily by total interactions. The "content views"
       | metric Facebook used here is not surfaced by Crowdtangle (the
       | data source used for that account)
       | 
       | Granted, this transparency report is also damning of the typical
       | content on Facebook, but in a different way.
       | 
       | EDIT: Twitter thread from the reporter who manages that Twitter
       | account:
       | https://twitter.com/kevinroose/status/1428059945090519043
        
         | Jonanin wrote:
         | > this transparency report is also damning of the typical
         | content on Facebook, but in a different way.
         | 
         | And in what way is that, exactly? I'm not seeing what you're
         | seeing apparently. It looks fairly benign.
        
           | eightysixfour wrote:
           | I think OPs argument is that the content is low quality,
           | which is damning, but not in the same way as it would be if
           | the top content was political or "disinformation." Benign
           | garbage is still garbage, but we should not really expect
           | anything else.
        
         | nomel wrote:
         | How is it possible that there are duplicates?
        
         | saltedonion wrote:
         | Last time this was discussed here one of news reports mentioned
         | internally executives pushed for this style of report to be
         | released so they can massage the metrics how ever they like and
         | own the narrative.
        
       | samspenc wrote:
       | Never heard about the _linktr.ee_ service before seeing it listed
       | here, but it looks like a one-stop shop for creating a landing
       | page which supports donations. I 'm guessing that social
       | influencers are using this a lot?
        
         | bellyfullofbac wrote:
         | Do they do donations now?
         | 
         | Since Instagram doesn't allow clickable URL unless your account
         | meets some sort of requirements (something like number of
         | followers, and you have to turn it into a business account or
         | something) but it allows adding one URL under your profile name
         | for e.g. your Twitter/homepage, people use linktr.ee to have a
         | page with many links.
         | 
         | I made an account once, but their upsell-emails annoyed me that
         | I deleted it after a day.
        
       | mdoms wrote:
       | It's surprising to me that the highest viewed content on Facebook
       | "only" garners around 50 million views. I know Facebook content
       | is more ephemeral, but for comparison the highest viewed Youtube
       | videos are in the multiple billions of views.
        
       | [deleted]
        
       | jdlyga wrote:
       | Facebook is the most toxic social media there is right now
        
         | ProAm wrote:
         | Why? I see Twitter, Instagram and Reddit being just as bad?
        
           | lou1306 wrote:
           | I think FB's sheer reach and the way the friendlist of a user
           | closely resembles its real-world social graph (for typical
           | users, at least) puts it in a league of its own.
        
           | renewiltord wrote:
           | Personally, as a HN user, I find that HN users are smart,
           | handsome, and charismatic in a way that smelly users of
           | Twitter and Facebook are not. Also, we are very self aware
           | and intelligent. Very intelligent. This is why the elections
           | can be manipulated by Facebook but here on HN we are wise and
           | intelligent and not fooled. We are intelligent here. On HN.
        
         | hncurious wrote:
         | As toxic as fb is, twitter is even worse. It just doesn't get
         | as much scrutiny for whatever reason.
        
           | brightball wrote:
           | Agreed. The moment that mainstream news started showing
           | tweets 10 years ago is when everything really started going
           | down hill.
        
             | mavhc wrote:
             | So what's actually worse is tv news people who can't even
             | be bothered to go downstairs to interview the human on the
             | street.
             | 
             | My twitter and facebook are full of interesting things,
             | guess I have better friends than you
        
               | brightball wrote:
               | Better friends than the people the evening news decides
               | to feature.
        
           | ravenstine wrote:
           | Twitter is worse, and I would argue that Instagram is also
           | worse in terms of sheer narcissism. And what does that
           | narcissism contribute to the world? Nothing. In fact, it
           | detracts. At least narcissists that run corporations have the
           | excuse that they create jobs. Instagram knows exactly what
           | they are doing.
           | 
           | Yes, I know that it's the same company. I'm talking strictly
           | about the platforms. Facebook at least has some useful
           | features like marketplace. In its current state it has less
           | vitriol and narcissism than the other major platforms. But a
           | lot of that is due to its age and the bad press it got.
        
           | creddit wrote:
           | Twitter is where members of the media are given special
           | status (blue checks) and they generally use it as a tool for
           | self promotion.
           | 
           | Facebook has gained huge shares of advertising revenue once
           | owned by said members of the media.
        
       | wes-k wrote:
       | Where is "most viewed posts" defined? How many views make a post
       | land in that category?
        
       | tpmx wrote:
       | This is insultingly low-grade BS. Of course the top 20 domains
       | are going to be mainstream; it's a simple numbers game - there
       | are few mainstream domains and they each have _relatively_ high
       | traffic.
       | 
       | A more correct view would have been sample-based. Sample a random
       | number of interactions and analyze and categorize the targets.
       | This will catch all of the spammy, shady and sometimes even
       | purposefully opionion-bending things posted under thousands of
       | separate domains, etc.
       | 
       | For reference: The long tail article from 2004:
       | https://www.wired.com/2004/10/tail/
        
         | bcherny wrote:
         | What would you be trying to learn from the sample? A small
         | sample would not be representative of what people see; a large
         | sample would give the same results as the report.
        
           | tpmx wrote:
           | I think you missed the "and analyze and categorize the
           | targets. This will catch all of the spammy, shady and
           | sometimes even purposefully opionion-bending things posted
           | under thousands of separate domains, etc." part.
        
             | bcherny wrote:
             | Ah, seems reasonable!
        
       | yorwba wrote:
       | The third-most viewed post with 61.2 million views was
       | https://facebook.com/4131728466877366 but
       | 
       |  _This Facebook post is no longer available. It may have been
       | removed or the privacy settings of the post may have changed._
       | 
       | So I got curious. Judging from the Google search results, the
       | title used to be "Your Porn Name is your middle name & the 1st
       | car you had." Social engineering for "security" questions?
        
         | minimaxir wrote:
         | That appears to be the consensus:
         | https://twitter.com/drewharwell/status/1428053056567103488
        
         | nonfamous wrote:
         | Which immediately suggests the question, who removed the post?
         | I'm guessing Facebook, and they conveniently omitted that fact
         | from the report, lest it be known that content like this was in
         | the top 20.
        
       | [deleted]
        
       | standardUser wrote:
       | Most of what I see these days is data mining questions with a
       | hint of Boomer humor. There's several examples in the article
       | near the bottom.
        
       | mousetree wrote:
       | Any ideas why https://www.playeralumniresources.com/ is the most
       | viewed link? I'm not from the US so I have no extra context to
       | why a football fan club page (?) is the most viewed.
        
         | minimaxir wrote:
         | All of the Chris Jacke megaviral posts appear to include it,
         | e.g.
         | https://www.facebook.com/chris.jacke.13/posts/28836974685464...
         | 
         | It's worth noting that type of post falls under engagement bait
         | which is supposedly penalized.
         | https://www.facebook.com/business/help/259911614709806?id=20...
        
           | Sommer wrote:
           | Yeah this doesn't add up - most viewed appears to mean most
           | number of times people viewed the text of that link, not the
           | page itself or its content. Their own sharing debugger tool
           | shows that url only has 837 total engagements (on 87.2M
           | views?) https://developers.facebook.com/tools/debug/?q=https%
           | 3A%2F%2...
        
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       (page generated 2021-08-18 23:02 UTC)