https://transparency.fb.com/data/widely-viewed-content-report/ Refresh (0 sec) /data/widely-viewed-content-report/?_fb_noscript=1 [126294871_] Transparency Center Policies Facebook Community Standards Policies that outline what is and isn't allowed on the Facebook app. Other policies Other policies that apply to Facebook technologies. How Facebook improves How we update our policies, measure results, work with others, and more. Enforcement Detecting violations How technology and review teams help us detect and review violating content and accounts. Taking action Our three-part approach to content enforcement: remove, reduce and inform. Features Our approach to elections How we help prevent interference, empower people to vote and more. Our approach to misinformation How we work with independent fact-checkers, and more, to identify and take action on misinformation. Our approach to newsworthy content How we assess content for newsworthiness. Oversight Data Community Standards Enforcement Report Quarterly report on how well we're doing at enforcing our policies on the Facebook app and Instagram. Intellectual Property Report on how well we're helping people protect their intellectual property. Government Requests for User Data Report on government request for people's data. Content Restrictions Based on Local Law Report on when we restrict content that's reported to us as violating local law. Internet Disruptions Report on intentional internet restrictions that limit people's ability to access the internet. Widely Viewed Content Report Quarterly report on what people see on Facebook, including the content that receives the widest distribution during the quarter. HomeArrow Right Widely Viewed Content Report: What People See on Facebook Q2 2021 report Table of Contents OverviewA few things to noteReport terminologyWhat kinds of posts people are seeing in News FeedWidely viewed contentWidely viewed domains and linksWidely viewed PagesWidely viewed postsWhat's next Overview Transparency is an important part of everything we do at Facebook. In this first quarterly report, our goal is to provide clarity around what people see in their Facebook News Feed, the different content types that appear in their Feed and the most-viewed domains, links, Pages and posts on the platform during the quarter. We believe this new report, when paired with the engagement data available in CrowdTangle, represents a more complete picture of what people see on Facebook. We plan to expand the scope of this report in future iterations. It will continue to appear in conjunction with our quarterly Community Standards Enforcement Report. A few things to note: * More information to help contextualize this report can be found in the Companion Guide. * The report captures views of public content in News Feed, including recommended content, seen in the United States between April 1, 2021 and June 30, 2021 (referred to as "Q2 2021" in this report). All data and statistics in this report adhere to these parameters. * The report doesn't include ads or the things people viewed outside of News Feed, like on Watch, Marketplace or other places within the app. All data and statistics in this report adhere to these parameters. * The report may include content which have been subsequently taken down by the original content creator or by Facebook, or whose audience has changed. In these cases, to respect privacy we won't display the original content, but will instead leave a placeholder. * Due to rounding, some totals included in the report may not equal the sum of the separate figures. * Because there's so much content on Facebook, the items seen by the most people -- as described in this report -- still comprise only a small portion of the total number of content views. To provide a sense of this, each of the widely viewed content sections starts with the percentage of views those items received relative to the total number of views in News Feed in the US during the same time period (Q2 2021). As an example, you can see in the chart below that content views of the posts in this report represent less than one-tenth of a percent of all News Feed content views by US users during Q2 2021. That's because, given the customized nature of News Feed, most of what people see on Facebook is personalized for them specifically. [238294867_] Posts with the most organic News Feed content viewers in the US during Q2 2021 represented only a small fraction of all News Feed content views in the US. Report terminology: Here are some terms found in the report and what they mean: [lz1K8YbpVa]Content View is what is counted whenever a piece of content appears in News Feed. If there are multiple pieces of content in a post, the view is assigned to the post. [lz1K8YbpVa]Content Viewer is an account who viewed a piece of content on News Feed. This metric is estimated. [lz1K8YbpVa]Domain refers to the name of a website. [lz1K8YbpVa]Link refers to a web address that leads to a specific webpage. Note that all links must contain a domain, but sometimes links are just the domain itself. For example, facebook.com is Facebook's homepage as well as its domain. For this reason it may appear that domains are included in the link section of the report, when in fact these are links that contain only domains. [lz1K8YbpVa]News Feed is the constantly updating list of posts in the middle of a user's home page which includes status updates, photos, videos, links, app activity and interactions from people, Pages and Groups. [lz1K8YbpVa]Organic Content refers to any post that is not an advertisement. [lz1K8YbpVa]Page refers to public pages created by businesses, brands, celebrities, creators, media outlets and more. [lz1K8YbpVa]Posts with a link is any post that has an external link included in it. The report does not consider email addresses to be links. What kinds of posts people are seeing in News Feed Most content views in News Feed during Q2 2021 came from posts shared by the friends, Groups and Pages people were connected to (for example, people they had chosen to add as a friend, Groups they had joined, Pages they followed and so on). In fact, only about 9.5% of all News Feed content views in the US during Q2 2021 came from content that was not shared by Groups people joined, friends or Pages people follow. [235853496_] Organic News Feed content views in the US during Q2 2021, broken down by source of the content. The vast majority of content viewed in News Feed during Q2 2021 (87.1%) did not include a link to a source outside of Facebook. Only about 12.9% of News Feed content views in the US during Q2 2021 were on posts that contain links. Most of these links are in posts shared by Pages that people follow (this includes posts which may also have had photos and videos, in addition to links). This means that the majority of News Feed content views in the US were on posts without links and were from content viewers' friends or from Groups they were connected to. Content that did not come from friends, Pages people followed, or Groups that they were a part of, also referred to as unconnected posts, made up a relatively minor percentage of content views. Posts From Posts from Posts from Unconnected Grand Friends and Groups Pages Posts Other Total People Followed joined followed post with a 2.3% 1.0% 6.6% 2.8% 0.2% 12.9% link post with no 54.6% 18.2% 7.7% 5.2% 1.3% 87.1% links Grand 57.0% 19.3% 14.3% 8.0% 1.5% 100% Total Organic News Feed content views in the US during Q2 2021, broken down by whether the individual post contained a link to an external site or app. Widely viewed content The following sections include the domains, links, Pages and individual posts that were viewed by the most content viewers in the US during Q2 2021. We previously shared how content is recommended in News Feed, how our algorithms try to predict what people want to see out of the trillions of posts that are eligible and how we reduce problematic content by taking into account a combination of integrity signals, such as how likely a piece of content is to violate our policies. While the total number of US content viewers who saw content from these domains, links, Pages or posts in Q2 2021 was high, the content views that this content received comprised only a small fraction of the total content views in News Feed in the US that quarter. Widely viewed domains and links Reflecting the wide variety of content people see on Facebook, the most popular links on Facebook in Q2 2021 ranged from COVID-19 news stories from authoritative sources to websites for small businesses. About a quarter of the most widely viewed domains were news publishers. The remaining domains were websites for video streaming services, e-commerce sites and other non-news websites. Fewer than 13% of News Feed content views in the US during Q2 2021 were on posts with links. [237238612_] News Feed Content views from content viewers in the US during Q2 2021, broken down by inclusion of links and the most-viewed news domains. Domains The top 20 domains seen here collectively accounted for about 1.9% of all News Feed content views in the US during Q2 2021. The news domains in the list accounted for only about 0.3% of all News Feed content views in the US during the same period. Rank Domain Content Viewers 1 youtube.com 181.3M 2 amazon.com 134.6M 3 unicef.org 134.4M 4 gofundme.com 124.8M 5 twitter.com 116.1M 6 media1.tenor.co 115.6M 7 m.tiktok.com 110.7M 8 open.spotify.com 93.0M 9 playeralumniresources.com 89.9M 10 abcnews.go.com 88.1M 11 linktr.ee 87.9M 12 dailymail.co.uk 86.5M 13 docs.google.com 85.8M 14 etsy.com 85.5M 15 nbcnews.com 83.1M 16 cnn.com 82.8M 17 google.com 78.6M 18 eventbrite.com 78.4M 19 cbsnews.com 77.1M 20 vimeo.com 76.9M Top domains by organic News Feed content viewers in the US during Q2 2021. Because this list focuses on non-Facebook links, it excludes Facebook and Instagram domains. It also excludes log-in pages for email services such as Gmail and link aggregators. Links The top 20 links seen here collectively accounted for 0.1% of all News Feed content views in the US during Q2 2021. Rank URL Content Viewers 1 https://www.playeralumniresources.com/ 87.2M 2 https://purehempshop.com/collections/all 72.1M 3 https://www.unicef.org/coronavirus/unicef-responding-covid-19-india 62.7M 4 https://myincrediblerecipes.com/ 58.9M 5 https://reppnforchrist.com/ 51.6M 6 http://www.yahoo.com/ 51.0M 7 https://64.media.tumblr.com/2d32d91bcdfa6e17f18df90f1fada473/ 49.1M 6094b00761d82f16-76/s400x600/ f0383899ecb1484b10e3420a368d871d7dc68f91.gifv 8 https://stevefmvirginia.iheart.com/ 48.2M 9 https://www.londonedge.com/index.html 44.3M 10 https://subscribe.theepochtimes.com/p/?page=email-digital-referral 44.2M 11 https://www.fox5dc.com/news/ 42.1M we-searched-everywhere-911-call-released-on-missing-gastonia-6-year-old 12 https://vimeo.com/340292407 42.0M 13 https://local21news.com/ 41.5M 14 https://www.unicef.org/coronavirus/ 37.4M how-protect-your-familys-mental-health-face-coronavirus-disease-covid-19 15 http://clickaleys.com/vietnam-veteran-memorial-flag 37.0M 16 https://raccoontv.net/ 36.3M 17 https://abcnews.go.com/ 34.9M 18 https://www.youtube.com/channel/UCEW1-m__0iW-aAS0Kcxnl4g 33.9M 19 https://www.wistv.com/2021/03/05/ 33.6M mcmaster-lifts-mask-mandate-sc-government-buildings-restaurants/ 20 http://www.inspiringquotes.in/ 31.4M Top links by organic News Feed content viewers in the US during Q2 2021. Because this list focuses on non-Facebook links, it excludes links to Facebook and Instagram. It also excludes log-in pages for email services such as Gmail and link aggregators. Widely viewed Pages The top 20 Pages listed here collectively accounted for only 0.8% of all US content views during Q2 2021. This is because even though the the total number of content viewers who saw these Pages was high, there are so many Pages and so much content on Facebook that the top 20 can still account for a small fraction of all content views in News Feed. Rank Page Link Page Name Content Viewers 1 facebook.com/68793499001 Unicef 153.2M 2 facebook.com/ Kitchen Fun With My 3 Sons 112.3M 197742143589940 3 facebook.com/ Sassy Media 109.5M 100044377691337 4 facebook.com/ The Dodo 104.5M 334191996715482 5 facebook.com/ LADbible 104.4M 199098633470668 6 facebook.com/ Woof Woof 104.1M 788348771557632 7 facebook.com/ A Woman's Soul 98.3M 100051476912532 8 facebook.com/ 3am Thoughts 92.1M 964431440392422 9 facebook.com/ Lori Foster 89.5M 233405457965 10 facebook.com/ World Health Organization 88.9M 154163327962392 (WHO) 11 facebook.com/ This Old Gal 88.6M 928802520540876 12 facebook.com/ Daily Mail 88.4M 164305410295882 13 facebook.com/77018529522 Womenworking.com 88.3M 14 facebook.com/ UNILAD 87.6M 146505212039213 15 facebook.com/ Chris Jacke 87.4M 1484681685114706 16 facebook.com/1432965442 Chris Perry 87.0M 17 facebook.com/ 96.9 The Eagle KKGL 85.7M 229283250455260 18 facebook.com/ Avant 85.2M 100044544694820 19 facebook.com/ The Typical Mom 85.0M 1421000564806085 20 facebook.com/ Sun Gazing 82.0M 136336876521150 Top Pages by organic News Feed content viewers in the US during Q2 2021. Widely viewed posts The top 20 posts seen here collectively accounted for less than one-tenth of a percent of all US content views. The majority of the most-viewed posts on Facebook contained either a photo or video. Rank Post Link Post Image Content Viewers [164006037_] app-facebook 1 facebook.com/ Gaur Gopal Das 80.6M 1885066628300379 about a year ago [110796269_1885042678302774_8549586202285852407_n] ##995K ##6.4M ##394K [189848638_] app-facebook 2 facebook.com/ Ace Gutta 61.4M 1705381852983290 about 4 months ago [171731049_1705381822983293_5689489305007927117_n] ##574K ##2.6M ##87K This Facebook post is no longer available. It may 3 facebook.com/ have been removed or the privacy settings of the 61.2M 4131728466877366 post may have changed. Help Center# [41440721_7] # Daytime with Kimberly & Esteban 4 facebook.com/ about 3 months ago 58.6M 1420970424928556 What is something you will never eat, no matter how hungry you get?What is something you will never eat, no matter how hungry you get? ##166K ##1.8M #59K [227630212_] app-facebook 5 facebook.com/ Christina Watts 58.6M 3038476513048854 about 4 months ago [175105154_3038476453048860_7485029581888778683_n] ##604K ##3.7M ##90K [85009296_1] # Joe Biden 6 facebook.com/ about 4 months ago 52.8M 10158165839776104 100 days in--and America is getting back on track. ##600K ##1.5M #113K [193181682_] app-facebook 7 facebook.com/ MC Lyte 49.3M 3882205358495993 about 3 months ago [187561783_3882205288496000_794358642059512855_n] ##200K ##3.2M ##170K [164606799_] app-facebook 8 facebook.com/ Ozzy Man Reviews 49.0M 3803167586385747 about 7 months ago [138707842_3803166436385862_3377258868311916989_n] ##188K ##4.3M ##177K [233664689_] # Lori Foster about 3 months ago 9 facebook.com/ Peanut Butter goes with 48.5M 10158093449052966 ________________ (You can't say jelly.)Peanut Butter goes with ________________ (You can't say jelly.) ##528K ##5.9M #122K [182448224_] [182448224_] [-PAXP-deij] It looks like you may be having problems playing this video. If so, please try restarting your browser. Close Build your own swimming pool from old pallets and surprise your friends at your next summer party. Posted by 5-Minute Crafts 112,147,687 Views [SUBMIT] 10 facebook.com/ Build your own swimming pool from old pallets and 48.1M 3296010547208174 surprise your friends at your next summer party. [117291420_] # 5-Minute Crafts about 2 months ago Build your own swimming pool from old pallets and surprise your friends at your next summer party. ##941K ##129K #791K [163516049_] # Brandon Jarrett 11 facebook.com/ about 3 months ago 47.2M 200579141890910 Are you ditching the mask after the recent CDC announcement? Are you ditching the mask after the recent CDC announcement? ##619K ##1.8M #41K [87060321_2] app-facebook 12 facebook.com/ The Typical Mom 46.5M 2709618805944248 about 3 months ago [186540345_2709617159277746_2819041276801350706_n] ##308K ##3.7M ##65K [87060321_2] app-facebook 13 facebook.com/ The Typical Mom 45.9M 2682180805354715 about 4 months ago [174105147_2682180678688061_2188194905683885316_n] ##261K ##2.2M ##50K [10599248_1] # MIX 107.7 14 facebook.com/ about 7 months ago 45.2M 10158792488913516 Show us your age by telling us a restaurant you loved going to but is no longer around!Show us your age by telling us a restaurant you loved going to but is no longer around! ##260K ##3.1M #141K [123193694_] app-facebook 15 facebook.com/ Chris Jacke 44.3M 2883697468546447 about 3 months ago [183909427_2883697348546459_8958025040505923716_n] ##356K ##4.6M ##83K [53289855_1] app-facebook 16 facebook.com/ LondonEdge 44.3M 10159003201531063 about 4 months ago [174571895_10159003201061063_7776714848938625299_] ##75K ##1.1M ##119K [208259255_] app-facebook 17 facebook.com/ Kitchen Fun With My 3 Sons 44.2M 5024637150900391 about 3 months ago [188472136_5024636127567160_1747220034362460111_n] ##30K ##391K ##69K [233664689_] # Lori Foster about 4 months ago 18 facebook.com/ You're given $25,000 & a plane ticket to anywhere 44.0M 10158058325952966 - but you'd have to leave tonight. Where would you go?You're given $25,000 & a plane ticket to anywhere - but you'd have to leave tonight. Where would you go? ##518K ##3.7M #163K [206421066_] # Randee Rule about 4 months ago This is America too. Don't let the media kill your hope. [?] May be an image of one or more people, people 19 facebook.com/ standing and outdoors 43.8M 10158652342087839 May be an image of one or more people and people standing May be an image of 1 person, car and outdoors May be an image of 2 people, people standing and outdoors May be an image of 1 person, standing, car and outdoors +5 ##38K ##88 #681K [125368306_] # Joseph Gordon-Levitt about 3 months ago 20 facebook.com/ Write a sad story... 43.6M 4426319877391642 in only 4 words.Write a sad story... in only 4 words. ##225K ##2.4M #57K Top posts by organic News Feed content viewers in the US during Q2 2021. What's next This is the first quarterly report detailing the most widely viewed content people see on Facebook. The report is one of several we publish with the goal of being transparent about what people experience on the platform. We expect future editions of this report will expand to cover most widely viewed content seen in other countries and will continue to appear in conjunction with our Community Standards Enforcement Report. [130005020_] Transparency Transparency Center POLICIES Facebook Community Standards Other policies How Facebook improves ENFORCEMENT Detecting violations Taking action FEATURES Our approach to elections Our approach to misinformation Our approach to newsworthy content OVERSIGHT DATA Community Standards Enforcement Report Intellectual Property Government Requests for User Data Content Restrictions Based on Local Law Internet Disruptions Widely Viewed Content Report Ad Library Crowdtangle Facebook Open Research and Transparency Data Policy Terms of Service Cookies