[HN Gopher] Leica Is Launching a Smartphone, with a Lens and Mag...
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       Leica Is Launching a Smartphone, with a Lens and Magnetic Lens Cap
        
       Author : fortran77
       Score  : 40 points
       Date   : 2021-06-21 19:22 UTC (3 hours ago)
        
 (HTM) web link (www.core77.com)
 (TXT) w3m dump (www.core77.com)
        
       | paulgerhardt wrote:
       | As mentioned in the article this looks to be the Sharp Aquos R6
       | frame.
       | 
       | I have the previous Leica smartphone (Lumix DMC-CM1) - and while
       | as a phone it's fine, having a high end camera with a large
       | sensor, raw photos, and great lens natively run Photoshop Express
       | is such a luxury for casual travel photography.
       | 
       | It's not so much that you would use this to make calls - it's
       | that you can use this to leverage the app store ecosystem for
       | much better, higher quality quick editing. That it comes with a
       | tetherable data connection is a bonus.
        
       | desine wrote:
       | Reading the headline I got really excited, but looking at the
       | images of the product I'm pretty disappointed:
       | 
       | * There's lots of glass, but the actual lens appears to be 1/20th
       | the size of the cosmetic glass surrounding the lens
       | 
       | * Only one lens/sensor - I think most of us are used to having a
       | few different cameras ganged in software to one digital
       | representation of the camera - to mixed effect. This usually
       | comes with some meddling ML algorithm that fluctuates between
       | "better than my point and shoot!" to "looks like FaceTune app
       | dialed to 11". The single lens/sensor makes more sense from a
       | "accurate photography" standpoint but I think the balance could
       | have been struck better with a few lenses and minimal pixel
       | interpolation.
       | 
       | * Other posters are commenting it's a potentially modified
       | existing Sharp phone. With the amount of resources available to
       | Leica, I was hoping for a ground-up engineering project
       | 
       | Traditional photography companies looking to move into the
       | smartphone realm have real opportunity available; as paulgerhardt
       | commented - the connectivity and apps are where the real
       | potential lies. Half assing it wastes corporate resources and
       | makes consumers less likely to be excited if a real killer
       | camera-first hybrid were to come out.
       | 
       | At this point they seem to be doing more harm than good.
        
         | make3 wrote:
         | The last point about making a phone completely from scratch was
         | a negative one for me, the idea of making such a complicated
         | thing completely from scratch felt like it was bound to be
         | really bad and full of bugs compared to other companies who
         | have been making this for a long time, because the initial
         | investment I expect would need to be so huge to make a
         | performant well tested phone from scratch
        
           | desine wrote:
           | The phone/android part doesn't need to be from scratch,
           | there's literally dozens of companies that specialize in that
           | industry. You can probably just order some whitebox logic
           | board/chassis for 1/10th the cost of engineering the camera
           | part, and just slap a ribbon cable between the two.
        
       | steelframe wrote:
       | Sort of reminds me of the Nokia Lumia 1020 Windows Phone
       | (https://en.wikipedia.org/wiki/Nokia_Lumia_1020) from about 8
       | years ago. Not sure if there is something intrinsic about the
       | huge camera lens feature that led to its demise, or if the main
       | thing that did it in was the bug-ridden Windows Phone platform.
       | Or some combination of the two?
       | 
       | I can't help but think that if Apple were to do something like
       | this that it would sell like wildfire.
        
         | romwell wrote:
         | The Windows platform wasn't bug-ridden, it was a work-of-art
         | UX, and I don't ever remember having issues with any of my
         | Lumias.
         | 
         | I held on to Windows Phone for a _long_ time. That platform
         | suffered a slow death by abandonment. I can still use that
         | phone, it 's just that I can't use half the apps on it anymore.
         | 
         | The demise of Lumia was Microsoft pulling the plug on the OS.
        
         | dougmany wrote:
         | This is the first time I heard Windows phone being called bug-
         | ridden. It was an awesome phone OS. It did not have many apps
         | but the platform was solid. I still miss the way copy and paste
         | worked.
        
           | pianoben wrote:
           | Once upon a time I was a Windows Phone developer, and I can
           | confirm that it was monstrously difficult to write stable
           | software for that platform. Many documented APIs just didn't
           | adhere to their contracts, and you'd only learn by trial-and-
           | error or, if you were lucky, by tracking down the Microsoft
           | employee who wrote the API you were working with.
           | 
           | As much as I loved the UX and rooted for the platform, the
           | apps were just _bad_. Even first-party apps were depressingly
           | crashy.
           | 
           | This was circa Windows Phone 8; maybe it improved with
           | subsequent releases.
        
           | steelframe wrote:
           | > This is the first time I heard Windows phone being called
           | bug-ridden.
           | 
           | From the Wikipedia article I linked:
           | 
           | https://en.wikipedia.org/wiki/Nokia_Lumia_1020#Reported_prob.
           | ..
        
             | romwell wrote:
             | "Some users reported . . . " does not equal "bug-ridden".
             | 
             | Windows Phone has been a very stable platform with stunning
             | UX. The only _real_ problem it had was the developer
             | marketshare.
        
       | Apocryphon wrote:
       | Someone needs to compile a master list of unexpectedly branded
       | Android phones:
       | 
       | https://www.reddit.com/r/Android/comments/j9alwl/flashback_w...
       | 
       | This must be the third camera company-brand phone after the Kodak
       | Ektra and RED Hydrogen One.
        
         | nradov wrote:
         | Lamborghini, Porsche, and CAT have all slapped their name on
         | Android phones.
        
           | Laforet wrote:
           | CAT phones actually offer some utility such as IR camera and
           | laser rangefinder beyond the brand appeal. I almost bought an
           | S61 back in the day but did not because it had no VoLTE
           | capability.
        
       | _trampeltier wrote:
       | Would prefer to see a phone with a magnetic objective for low
       | light photos.
        
       | lm28469 wrote:
       | > and so much glass that it comes with a magnetic lens cap.
       | 
       | 90% of the glass is here for show. But I guess it fits Leica
       | these days, very good props to pose with
        
       | meepmorp wrote:
       | I have no idea who this phone is meant to appeal to.
        
         | lb1lf wrote:
         | -People into vulgar displays of wealth?
         | 
         | It may sound snarky, but there's definitely a market for that
         | kind of thing - and this device, probably not by accident, is
         | priced just so that you can afford it even if you're only
         | aspiring to the wealth you wish to signal that you already
         | possess.
         | 
         | Clever.
        
           | usrusr wrote:
           | There's definitely a market like that but I'm not sure that
           | this product is a good fit. I'd expect the typical buyer to
           | more along the lines of being so wealthy that they don't even
           | notice how hard they are displaying. What they show off isn't
           | the price, it's that they consider bothering about smartphone
           | performance to be beneath them. "I don't care if maybe some
           | Samsung or Nokia or BenQ or Whatever is offering more for
           | less. This phone does everything I need. Did you know that
           | father was traveling with a Leica in his youth?"
        
       | ipsum2 wrote:
       | High end camera companies have been doing this for awhile.
       | 
       | Leica has rebranded a mirrorless camera from Panasonic as their
       | own, charging a 2x price for a red dot.
       | 
       | Hasselblad rebranded a Sony camera with some faux wood paneling:
       | https://petapixel.com/2015/06/13/hasselblad-lusso-to-be-a-lu...
        
         | ginko wrote:
         | There's also a phone with Hasselblad branded camera:
         | 
         | https://www.cnet.com/news/oneplus-9-pro-hasselblad-camera-gr...
         | 
         | Which is extra silly since 1) Hasselblad is a specialist for
         | medium format cameras making a tiny sensor phone camera and 2)
         | they don't and never made their own lenses (they get Zeiss
         | lenses).
        
         | cannaceo wrote:
         | I owned both the Leica and the Panasonic. They weren't
         | comparable. If your shooting in RAW there's no difference but
         | the Leica firmware produced better photos.
        
           | desine wrote:
           | What a weird distinction. Those who shoot RAW are probably
           | more likely to be the ones that spend for the upgrade in kit.
           | Those that shoot JPEG/PNG I assume are more likely to not
           | even notice the difference.
           | 
           | And even then is a custom firmware worth the extra cost? No
           | experience here, but I would think that the Panasonic would
           | likely come with more frequent firmware updates, possibly
           | closing the gap between the two over time.
           | 
           | Interesting user experience you shared, thank you.
        
         | desine wrote:
         | I was thinking maybe they included better glass in the kits
         | that made up for the costs. Linked article explains the 'blad
         | came with a Zeiss lens, and was still overpriced for the combo.
         | No info in article on the mentioned Leica but my expectations
         | are similar disappointment.
         | 
         | Everyone is now a lifestyle company
        
       | lrem wrote:
       | Hmmm, it states 1:1.9 and 19. Which would mean an apparent
       | aperture of 10mm. But it doesn't look that large from the
       | picture. What gives?
        
       | RosanaAnaDana wrote:
       | Hmm. I wonder if they'll do one with a lidar sensor at somepoint.
        
       | strict9 wrote:
       | For years I've been trying to find a small camera with GPS
       | enabled yet with a sensor larger than the one in my iPhone and
       | came to the conclusion that they are no longer made, perhaps due
       | to battery drain.
       | 
       | Looks like I should have been looking at phones instead, as this
       | and another model mentioned in another comment (Lumix DMC-CM1)
       | are a step above iPhone sensor-wise and also tag photos with
       | location data.
        
         | conductor wrote:
         | There are compact cameras on the market which are able to
         | connect to a smartphone (via Bluetooth) and take the GPS
         | coordinates form there, apart from other functions (like
         | uploading the photos).
        
         | EvanAnderson wrote:
         | I don't have an example handy, but there are software solutions
         | that take a recorded GPS track and apply EXIF to photos based
         | on timestamp. Heck, knocking that together with command line
         | tools wouldn't be too terribly difficult.
        
           | strict9 wrote:
           | Thanks! I have tried software solutions in the past with my
           | phone but its time-consuming and results were often terrible.
           | I guess Canon set an expectation by putting GPS in some of
           | their DSLRs.
        
       | reidjs wrote:
       | Is this the same Softbank, of WeWork fame? If so, this will be
       | fun to watch!
        
         | Apocryphon wrote:
         | They're a massive telecom in addition to a massive investment
         | fund. They previously owned Sprint. They're a huge corporation
         | in general, that's how they started the Vision Fund in the
         | first place.
        
         | bdcravens wrote:
         | Also of Uber and Slack fame. And that's just their VC arm.
         | 
         | The mobile branch of the company is of Vodaphone fame.
        
           | mynameisvlad wrote:
           | Only in Japan. Vodafone itself is a British company; they
           | just sold their Japanese arm (Vodafone Japan) to SoftBank who
           | eventually rebranded it as SoftBank Mobile.
        
         | threeseed wrote:
         | The whole point of VC is that some of the bets you make will
         | turn out wrong.
         | 
         | But that it is more than offset by all of the good bets.
        
         | romwell wrote:
         | Softbank of everything-in-Japan fame. It's a Keiretsu[1], so
         | its reach can be surprising.
         | 
         | So, yes, the same Softbank, also of Alibaba and T-Mobile fame
         | (25% each).
         | 
         | [1]https://en.wikipedia.org/wiki/Keiretsu
        
       | bserge wrote:
       | > the Leitz 1 is a rebranded Sharp Aquos R6
       | 
       | Reality is often disappointing.
       | 
       | Kind of getting tired of these brand name sales, Sharp for
       | household electronics has been licensed to Beko and some Chinese
       | company, for example. All for a quick buck.
        
         | MomoXenosaga wrote:
         | Well there are only a few smartphone makers left, the industry
         | has consolidated.
         | 
         | Recently LG threw in the towel.
        
         | wmeredith wrote:
         | I think you're being too skeptical in this case. The point
         | isn't the phone, it's that it comes with attachable Leica
         | lenses.
        
           | cuu508 wrote:
           | *attachable Leica lens cap
        
           | ipsum2 wrote:
           | That's not in the article, where did you see that?
        
         | toss1 wrote:
         | According to other sources, it was jointly developed between
         | Sharp and Leica [1]
         | 
         | [1]
         | https://www.gsmarena.com/sharp_aquos_r6_is_a_flagship_with_o...
        
       | [deleted]
        
       | ushakov wrote:
       | anyone remembers what happened to the RED phone?
       | 
       | https://arstechnica.com/gadgets/2019/10/red-quits-the-smartp...
       | 
       | https://www.theverge.com/2018/10/29/18027782/red-hydrogen-on...
        
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       (page generated 2021-06-21 23:02 UTC)