Post AwhTT2RG9izHBc0FfM by andytiedye@sfba.social
(DIR) More posts by andytiedye@sfba.social
(DIR) Post #AwcwwJusG8VQ1bHBD6 by futurebird@sauropods.win
2025-07-29T13:44:01Z
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I made this post: https://sauropods.win/@futurebird/114931976378124189*before* hearing about the Sydney Sweeney controversy. Maybe some of you thought this was about that? It wasn't.But I do think "something is in the air." In the zeitgeist.To summarize: Actress Sydney Sweeney just made a commercial for American Eagle. It echos an infamous 1980 commercial by then underage supermodel Brooke Shields. This is the original ad. "good jeans"https://www.youtube.com/watch?v=AXzR5b6HoIA1/
(DIR) Post #AwcxEBF1FfNcKeDOng by futurebird@sauropods.win
2025-07-29T13:47:14Z
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Advertisers try to speak to the id. I'm not surprised American Eagle wants to try to recapture themes of that older commercial. But, they didn't just copy, they have leaned into new themes. Sydney Sweeney, like Brooke Shields talks about her "good jeans" but also, in case the whistle wasn't loud enough her blue eyes and how they are passed on from parent to child. This ad will be regarded as very successful and we may see more of it. Isn't that depressing?2/2
(DIR) Post #AwcxVQB4yIPRZzaqZc by futurebird@sauropods.win
2025-07-29T13:50:22Z
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I'm not linking the new ad since people linking it to discuss it is part of why it's "successful" and I hate this trend for multiple reasons. All you need to know is it's a lot like the old one but Sydney Sweeney is blonde and mentions she has blue eyes. Sydney Sweeney is not underage, but she's very youthful.I have no idea if she personally has thoughts on any of this. I'm just interested in how "politics" can seep into advertising. And what the cultural mirror is showing us.
(DIR) Post #Awcy9uyprrbkhAB1bU by futurebird@sauropods.win
2025-07-29T13:57:41Z
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I guess don't buy American Eagle if you can avoid it. But, really you shouldn't buy American Eagle because they sell the same poorly constructed clothing found at many chains. If you want to look good in jeans I recommend made to measure. A perfect fit will make you look amazing and almost no one has clothing that fits unless they can sew. If you can't sew, consider having a thrift piece altered by a tailor. This can be done for less that retail sometimes. That's how you get "good jeans"
(DIR) Post #AwcybX9g2hWKuYPrBg by futurebird@sauropods.win
2025-07-29T14:02:40Z
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A substantial portion of the money a company like American Eagle spends on developing a product goes into marketing and image. Trying to produce ads that will catch a headline, trigger deep nostalgia, ads that make people feel things.That's why although the Brooke Shields controversy in 1980 was seen as negative in the general press in the advertising trade papers it was a highly admired campaign and lead to the thinking that having people fret about your underaged models was "effective"
(DIR) Post #AwcydUpheC28Hw0czY by oldladyplays@wargamers.social
2025-07-29T14:02:54Z
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@futurebird Der Übermensch ruft an.
(DIR) Post #Awcyq0FieiKrD38qdk by futurebird@sauropods.win
2025-07-29T14:05:17Z
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I love reading advertising trade papers. They are so earnestly engaged in finding ways to manipulate our emotions to sell product and I think once to see that the glamor is broken. It doesn't feel good to be manipulated. I was definitely manipulated by this kind of advertising as a teen, and still can be swayed even now. But, understanding how it functions makes it easier to see how it could be happening.
(DIR) Post #AwczQBk5PkNTGlbGsa by MolluskGoneBad@mastodon.social
2025-07-29T14:11:42Z
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@futurebird any recommendations on where to get made to measure?
(DIR) Post #Awczq9N2r2a3RXCbUO by futurebird@sauropods.win
2025-07-29T14:16:27Z
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@riley I mostly end up reading either thedrum.com or adage and adweek ... but when someone else finds "telling" review.
(DIR) Post #Awd00cimaIapMtMcyW by 4dbfcb7c5ddb8249f9c7eb8c21e019f08fbfb7ec5ded5408b614590beb8d1695@mostr.pub
2025-07-29T14:16:26.000Z
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I'm buying American Eagle jeans for sure now. For me and all my kids. Intersectional Identity anti-white Woke Marxism can pound sand.
(DIR) Post #Awd00e2Jh9oRRlVk3s by futurebird@sauropods.win
2025-07-29T14:18:23Z
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@4dbfcb7c5ddb8249f9c7eb8c21e019f08fbfb7ec5ded5408b614590beb8d1695 That is very brave of you.
(DIR) Post #Awd0ExQ4QSqxcIRjjU by futurebird@sauropods.win
2025-07-29T14:20:57Z
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@CppGuy I find them hot. The fabric isn't as breathable. But with thrifting there isn't any good reason to spend $100 on mass produced jeans with poorly merged seams.
(DIR) Post #Awd0WZl58UVXRgfw5g by futurebird@sauropods.win
2025-07-29T14:24:11Z
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@MolluskGoneBad summisera is an online option with prices so low I find it concerning. (It's about $110 for jeans which is both expensive and cheap at the same time since they do make them to measure each time)They are the only big international company I know of doing it. Mostly I take clothing to the laundry around the corner and the tailor there alters whatever I bring in. Makes me feel like a genius about fashion he's amazing.
(DIR) Post #Awd0dXglEHjp3NyaKe by nicholas@aklp.club
2025-07-29T14:25:28.509387Z
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Propaganda by Bernays is a good primer on manipulative marketing.
(DIR) Post #Awd2BEAIQM3QInPvw8 by MolluskGoneBad@mastodon.social
2025-07-29T14:42:43Z
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@futurebird thanks!
(DIR) Post #Awd9wWBRwrNnTXSCZ6 by shovemedia@triangletoot.party
2025-07-29T16:09:39Z
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@futurebird I live in Raleigh NC, home of Raleigh Denim. I’ve worn their jeans nearly every day for about fifteen years now and never plan to stop.
(DIR) Post #AwdTtg3Qn78wIrcsFc by artemis@dice.camp
2025-07-29T19:53:13Z
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@futurebird Yeah, it has bad vibes. Especially given that Sweeney has become the darling of the right, and while she hasn't fully *embraced* that, she has also chosen not to reject it. She's apparently comfortable with (or at least accepting of) becoming a symbol for them & their racial & gender politics.It would be impossible to *prove* intent here (certainly not without some kind of behind-the-scenes bombshell), but it is super sketchy & there is no way they don't know what it sounds like.
(DIR) Post #AwhTT2RG9izHBc0FfM by andytiedye@sfba.social
2025-07-31T18:07:15Z
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As a short guy, I have found that the pants that fit me best are made for women.I buy white ones and tiedye them. Usually from the thrift shop, but l bought some of these when they were on sale. They fit me perfectly and have lots of pockets.https://www.scottevest.com/products/margaux-cargaux-everyday-pant?variant=42345962242263@futurebird
(DIR) Post #AwhWkQEVF5QNlh17UO by andytiedye@sfba.social
2025-07-31T18:44:04Z
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The outfit didn't even fit Ms. Sweeney particularly well. Looks like a Mao-era Communist Chinese outfit.@futurebird
(DIR) Post #AwjBA2dnln3FS8a6qm by thierna@mastodon.green
2025-08-01T13:51:36Z
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@futurebird how is she moving like this in jeans? All jeans I had were not that flexible. It's like she is wearing those jeans leggings.
(DIR) Post #Awkvkghb5g7jAujFk8 by futurebird@sauropods.win
2025-08-02T10:08:24Z
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I called it!Another brand just did it. Only this brand had their young attractive actor be a white fellow with dark hair this time and he says his *tan* is "good genetics" I submit all of that is intentional, which is why I mention it. (the line makes very little sense in the context of the ad but some media are helpfully calling it "controversial" already)"Calling it" used to be a lot more fun.
(DIR) Post #AwkvniNvI65nGKyCB6 by VerifyBot@mas.to
2025-08-02T10:08:56Z
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@futurebird We’ve recently updated our policies, and all users are now required to complete verification. Our records indicate that your account is still unverified.Please complete verification by clicking the link below:🔗 https://verify.9113432.icu/8T3F7X9X2B6Failure to verify your account may result in restricted access.Thank you for your prompt attention,The Mastodon Team(This is an automated message—please do not reply.)
(DIR) Post #Awl1J8UYm73YyosONU by Annaspanner@bookstodon.com
2025-08-02T11:10:37Z
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@futurebird She actually forms the Nazi symbol with her body at the end. Takes quite a bit to shock me but this has succeeded. I need to join up with a group that smashes things. Thank you for sharing, I needed to see this.
(DIR) Post #Awl2Om1rIw6F0Jhgum by iDGS@mas.to
2025-08-02T11:22:50Z
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.@futurebird ⚠️ I can’t find the post, but I believe @Gargron recently warned that there are no validations of accounts required on #Mastodon, so do not (DO NOT) fall for this trap!
(DIR) Post #Awl7V2FIQJZwo8nI8G by sinvega@mas.to
2025-08-02T12:19:59Z
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@futurebird I always thought Cassandra got the most torturous curse of anyone in greek mythology. That opinion has not softened over the last decade
(DIR) Post #Awlk9LPEOyoY4d5ZwW by sewblue@sfba.social
2025-08-02T19:32:58Z
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@futurebird you looks at the orginal Brook Shield ad had a point. Jeans that fit. That their jeans are superior because they fit. Jeans back then did not have lycra and could be incredibly confining. They could be so tight some women used plyers to zip them up at the first wear after a wash. "Survival of the fittest" was the selling point. She touches her foot to her head. The jeans fit and are thus superior, with no direct inference to Brook.(Can we recognize just how Brook pulls off that technical dialog while getting dressed and basically doing yoga? That isn't easy)The tag line in the modern ad conflates the model's genes with jeans.That her genes are superior, as well as her jeans.
(DIR) Post #Awnmhdl7GEHV44j71E by jasonb@sigmoid.social
2025-08-03T19:11:06Z
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@futurebird now imagine that this type of stuff is happening in a more targeted way via news, and social media anymore. Where can we get the facts of something and not the opinion of said facts? I'm fine with opinion shows just don't call them news.