Post As78RLz2dh1BGo0krI by dmarti@federate.social
(DIR) More posts by dmarti@federate.social
(DIR) Post #As5S1vso9XhFqeKbWC by futurebird@sauropods.win
2025-03-15T18:23:46Z
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What's life like in advertising these days? When I was a child you could buy a commercial during the Saturday morning cartoons to sell your toy (or buy the whole cartoon) and you could put your car commercial on during the Evening News. And you'd reach most of your "demographic." But now? a maze of influencers and fragmented media (I don't think influencers really matter much, they are just the most familiar item in the new landscape for advertisers.)
(DIR) Post #As5SLVdtQN6UFwgpoe by futurebird@sauropods.win
2025-03-15T18:27:20Z
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The ability to hold a big audience in the millions of a predictable demographic is deeply sought after. To me that just seems like trying to wind the clock back to the 80s when things were simple. Social media plays a huge role here, and that is exactly why I think we should promote the idea that advertising on social media is as rude as advertising at a funeral or bat mitzvah.
(DIR) Post #As5SV3haA3oKUoy8ky by futurebird@sauropods.win
2025-03-15T18:29:03Z
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Oh and to be clear I don't really count someone selling things they made by talking about them, or saying "I wrote this book" or whatever as "offensive" advertising. In fact, it is the only way that promotion should function along side people talking about stuff and criticism.
(DIR) Post #As5TCZXxdfDdiHDYKu by grumpasaurus@infosec.exchange
2025-03-15T18:36:54Z
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@futurebird advertising back in the day was heavy on correlative data to determine success. Advertising today gives has more direct cause and affect traceability for ROAS (return on ad spend) especially in the form of online advertising, direct marketing, and SEO. Happy to dive deep into this stuff with you if you want.However to be honest, as far as I know, all this "improvement" hasn't really lead to any sort of decrease in marketing spend as a function of gross revenue. My soap boxy thing is that a lot of people in marketing departments today want to think they're being very quantitative but in reality they're really bad at it and lack a lot of functional skill. As a result a lot of departments no longer deep dive into customer personas and demographic focused messaging.Everyone just wants to do scattershot marketing to hit kpis but pretend they're not.
(DIR) Post #As5UEjOc5fOqnFRG3E by Urban_Hermit@mstdn.social
2025-03-15T18:48:28Z
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@futurebird I listen to a lot of podcasts and, in the last two years specifically, the number of minutes spent advertising has at least doubled. I think there is a correlation with the 'end' of the pandemic, big companies sort of realized that there are no "everybody watches" platforms any more and seem to be scrambling.I even get new ads when I relisten to old episodes of podcasts, so they are up cycling ads everytime!I still think nothing that needs advertising is worth buying.
(DIR) Post #As5UbVcFUTICiQg5L6 by TimWardCam@c.im
2025-03-15T18:52:34Z
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@futurebird Streaming services keep showing me ads for cars.WTF?? I buy a car once every twenty or so years, I hope each year that it won't have to be this year, and when I do eventually need to buy a car the models, or even the brands, that have been advertised to me over the decades will no longer exist.What *is* the point of showing me SEVERAL MINUTES of car ads every time I watch telly? Is the targeting really that bad? And it's not that they know when my car is finally going to break down, because it's been going on for years.
(DIR) Post #As5W9O46AdOH65QFyy by hjwp@fosstodon.org
2025-03-15T19:09:56Z
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@futurebird feel free to ignore if this isn't the conversation you're looking for, but in my opinion all advertising is rude - we have the Internet now so we no longer need help finding products. It serves no socially useful purpose and should be simply banned. "simply" lol
(DIR) Post #As5WqUMad5pz5Cckls by futurebird@sauropods.win
2025-03-15T19:17:45Z
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@hjwp I would be delighted if there were more restrictions on advertising:* It should always be labeled "This is a paid advertisement." * It should not target children, gamblers or make outlandish claims.* It should not be on social media or built into apps.* It should be subject to an obnoxious public review process.Everything would just be better. People will pay for entertainment and games.
(DIR) Post #As5XwglxVOKlGF0iJ6 by mike805@noc.social
2025-03-15T19:29:51Z
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@futurebird the public. For example, if you are waiting, there are two ways to avoid waiting becoming suffering. You can either find something interesting to think about, or do the mindfulness thing and intentionally keep words out of your head.Neither option is possible if there is an ad playing. Medical ads are the worst. Health fear is one of the worst mental states, and deliberately inducing that is just evil. When those ads are playing, I get out of the supermarket faster, and buy less.
(DIR) Post #As5Y965NDXn3F90Zpg by mike805@noc.social
2025-03-15T19:32:09Z
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@futurebird So to me the breakthrough would be finding a way to reach the public without causing annoyance or pain. If I am trying to find something online and an ad gets in the way, that is unpleasant.However, I look through Slickdeals and Vine every day. Sometimes buy something too. Those are ads but I want to see them. How can we make advertising more like Slickdeals, and less like pop-ups on phones and shingles vaccine commercials in Ralphs?
(DIR) Post #As5c89Ku2wJ0qr4l4S by n_dimension@infosec.exchange
2025-03-15T19:52:19Z
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@hjwp @futurebird I work in (community) #TV (Australia)We have let out sales staff go.We no longer rely on Advertising for main income. We do get some money from Government ads.Our main income streams are now training and production.We do some promotion of artists for festivals, but it's programming rather than ads (eg. Interviews)Selling Ads was nearly impossible.TV ads are dead, they just don't know it yet.
(DIR) Post #As5fwTkMjYdSUnfyy0 by boxofsnoo@social.linux.pizza
2025-03-15T20:59:35Z
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@futurebird @hjwp remember the old days where they had the “Best Commercial” shows. Ads were actually entertaining! They should be entertaining, to make me seek out the product. Instead these days ads have become *required*, I think that’s the thing that irritates me most.
(DIR) Post #As5gr041laNWwTpA5g by dmarti@federate.social
2025-03-15T21:09:50Z
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@futurebird @hjwp The industry doesn't want to pay attention to the studies that shows people who block ads don't just buy better stuff, they're happier in general. Most people in the USA report they're running an ad blocker now https://blog.zgp.org/b-l-o-c-k-in-the-u-s-a/
(DIR) Post #As78RLz2dh1BGo0krI by dmarti@federate.social
2025-03-16T13:50:15Z
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@futurebird @hjwp Also the "advertising" that people are blocking today is different from what "advertising" used to be. Fewer agency people, doing more ads each, means that each ad carries less info on brand quality and reputation, and it makes more sense to block themsource: https://www.youtube.com/watch?v=-Vv7bWP7U0o
(DIR) Post #At6Ipi4TvVSSYFmBNI by sabik@rants.au
2025-04-15T02:03:25Z
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@grumpasaurus @futurebird To be fair, there's also the story of how someone (Uber?) halved their ad spend, bracing themselves to see what effect it had, and... nothing happened, there was no perceptible changeApparently the more direct metrics were so dominated by fraud that they were meaningless