Post AhhPH15NmLEH50FhHE by mulegirl@sfba.social
(DIR) More posts by mulegirl@sfba.social
(DIR) Post #AhhHPGsi8T0wkhkaA4 by clive@saturation.social
2024-05-08T23:50:31Z
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As I behold "Crush!", the new Apple ad for their Ipad Pro ...... I fluctuate, with heisenbergian indeterminacy, between "they are clearly trolling us" and "they are totally earnest and have no idea how completely sociopathic they appear"https://www.youtube.com/watch?v=ntjkwIXWtrc
(DIR) Post #AhhJ9NFosFi5nA6feS by John@socks.masto.host
2024-05-09T00:10:02Z
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@clive Crushing things seems like a different energy, from say .."For years, he [Steve Jobs] arranged for a Buddhist monk by the name of Kobun Chino Otogawa to meet with him once a week at his office to counsel him on how to balance his spiritual sense with his business goals."https://www.lionsroar.com/how-steve-jobs-found-buddhism/
(DIR) Post #AhhKfC2UCsP8EJbeyG by mulegirl@sfba.social
2024-05-09T00:26:58Z
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@clive This is totally earnest. They fucked up their whole narrative for a product line that represents a sliver of their revenue, and maybe they wanted to change that by going big, but oof. Oh the heels of the VisionPro fizzle. Double oof.
(DIR) Post #AhhLX0dMpK6AUkWDbs by clive@saturation.social
2024-05-09T00:36:42Z
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@John truly
(DIR) Post #AhhLg8ONLqPjA9rEp6 by clive@saturation.social
2024-05-09T00:38:23Z
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@mulegirl Migod, that vision pro sizzle reel!where the father sitsin a room, BY HIMSELF, all aloneand looks at 3D images of his daughtersseemingly on the verge of cry-tears ...What in sam *hell* were they thinking?
(DIR) Post #AhhMUbJy4J5LMarOro by mulegirl@sfba.social
2024-05-09T00:47:28Z
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@clive They've lost the plot. The iPhone was too good. We've run out of problems technology can solve and now we need to deal with the problems technology created.
(DIR) Post #AhhMe4PFIf5mAwqP5c by clive@saturation.social
2024-05-09T00:49:13Z
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@mulegirl It does feel like they're out of ideasand precisely, they don't know how to -- and more importantly are really not at all incentivized to -- tackle second category: Problems created by technology
(DIR) Post #AhhNTNQIM51fvMnerI by mulegirl@sfba.social
2024-05-09T00:58:28Z
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@clive Some of the security features and ad tracker blocking stuff is actually great, but yeah going to incentives, that's not a money maker. There's little reason to upgrade phones too often. I still use an SE, and I have another one waiting when inevitably I smash this one. They need to get out of the saucer and just send a bunch of teams to hang out among people.
(DIR) Post #AhhOJS5MGXtTRUq21Q by timoj@mastodon.online
2024-05-09T01:07:52Z
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@clive As a man who spent way too much time watching the Hydraulic Press Channel on YouTube, I support this commercial concept. It was, however, missing a monotone Finn providing commentary, so 8/10.
(DIR) Post #AhhOtP68qlxAbPLdCq by micron@mastodon.social
2024-05-09T01:14:21Z
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@clive I'd guess the storyboard for that ad was signed off by creative director ChatGPT after analyzing the unbroken success of the "Hydraulic Press Channel" on YouTube. šš
(DIR) Post #AhhPH03Dctu7s0ESGW by rstevens@mastodon.social
2024-05-09T00:57:48Z
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@mulegirl @clive translucent computers will solve it, make me CEO
(DIR) Post #AhhPH15NmLEH50FhHE by mulegirl@sfba.social
2024-05-09T01:07:49Z
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@rstevens @clive
(DIR) Post #AhhPH1rwrm4rVcyTya by clive@saturation.social
2024-05-09T01:17:33Z
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@mulegirl @rstevens yikes
(DIR) Post #AhhPMjejUlqYl9VvWa by clive@saturation.social
2024-05-09T01:17:46Z
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@micron yep, also true
(DIR) Post #AhhPSPh2d4qUaFIjzc by clive@saturation.social
2024-05-09T01:18:21Z
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@MissConstrue @mulegirl god I'd love to read transcripts of the signing-off meeting
(DIR) Post #AhhPWsbd4g6ZPftpVw by clive@saturation.social
2024-05-09T01:17:25Z
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@rstevens @mulegirl your check is in the mail
(DIR) Post #AhhPb5p7sCyzZ7DnHs by clive@saturation.social
2024-05-09T01:18:46Z
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@fivetonsflax probably trueand thus so depressing
(DIR) Post #AhhPgSSd8VqpDmG1xI by clive@saturation.social
2024-05-09T01:18:58Z
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@timoj heh precisely
(DIR) Post #AhhProPRs7buTmBQjg by danhon@dan.mastohon.com
2024-05-09T01:21:36Z
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@clive "Minority Report was great, actually"
(DIR) Post #AhhQ1T26Cjqf4ork0G by micron@mastodon.social
2024-05-09T01:23:29Z
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@clive And they probably thought they could compensate for no longer "crushing it" by crushing something. š
(DIR) Post #AhhQFfJZL0hfDpo7PM by clive@saturation.social
2024-05-09T01:27:09Z
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@micron Lolol
(DIR) Post #AhhQKLjpYA1TxGKBbU by clive@saturation.social
2024-05-09T01:27:26Z
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@danhon Jesus yes
(DIR) Post #AhhQcBHNAuQQjHW4nY by danhon@dan.mastohon.com
2024-05-09T01:30:25Z
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@clive I understand on one level the desire to emulate or even be Tom cruise, and yet
(DIR) Post #AhhQsQV0M6fgZAdgLw by DenOfEarth@mas.to
2024-05-09T01:36:37Z
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@clive I feel like this could be the defenestration meme, where the boss asks:How do we make an ad that shows how all the wonderful things of our past can now be done on our product?And the suggestions are:* Make them all swirl into a vortex!* Get them sucked into the product like a vacuum!* Have them crushed by the machine from which our soulless replacement product emergesExcept instead of being thrown out the window, the last guy is carried away on the board members' shoulders.
(DIR) Post #AhhYL7KFQ8NdB5Eeq8 by clive@saturation.social
2024-05-09T03:00:10Z
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@kcollett Yikes! I'm sure it was an easy repair -- I think that happens with some frequency
(DIR) Post #AhhYRbEp7Su1gfn0CG by clive@saturation.social
2024-05-09T03:00:51Z
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@DenOfEarth Yeah that tracks
(DIR) Post #AhhYdpfHJ6SDuDzpfU by clive@saturation.social
2024-05-09T03:02:22Z
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@danhon Have any of these VR systems figured out a way around the problem of "gorilla arm" -- i.e. the weird fatigue that comes from holding your hand out in front of you like that for hours at a time?I mean Tom Cruise did it for like four minutes
(DIR) Post #AhhZl8bdNlk2dGL63s by danhon@dan.mastohon.com
2024-05-09T03:16:08Z
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@clive I've kind of come around on this. Maybe it's just the Beat Sabre of computing and a whole bunch of people are going to get arm workouts.
(DIR) Post #AhhaSmtbSfyO2bYeky by jonhendry@iosdev.space
2024-05-09T03:24:01Z
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@clive @danhon Maybe one of those "tool balancers", spring-loaded cords hanging from the ceiling, supporting most of the weight of a drill or spot welder or whatever, as used in factories. Hook one on each wrist.
(DIR) Post #AhhqOoLzhJWKfexn72 by mogul@hachyderm.io
2024-05-09T06:22:35Z
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@clive You fool, now you've gone and posted about it! That's exactly what they wanted to happen because IT IS AN AD.
(DIR) Post #AhiMEHs8nzR1ZK1dqq by crutlefish@mas.to
2024-05-09T12:19:14Z
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@clive not goner lie, really found the absolute destruction really unsettling, from joy to a slightly faster black mirror
(DIR) Post #AhiPhWJUUa5EcLRu5o by clive@saturation.social
2024-05-09T12:58:09Z
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@crutlefish Seriously
(DIR) Post #AhiQ5KVw0t3CyMcgPQ by clive@saturation.social
2024-05-09T12:58:44Z
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@mogul Dammit youāre right
(DIR) Post #AhiQKeYFnTNZSf0wuu by clive@saturation.social
2024-05-09T12:59:56Z
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@jonhendry @danhon I like it!!
(DIR) Post #AhiQpnRylGj62Nvhj6 by clive@saturation.social
2024-05-09T13:10:51Z
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@kcollett Yeah, Iāve been a musician as my side hustle for 35 years now, and Iāve broken a few of my absolutely *favorite* instruments Put a huge crack in the side of my 1992 Simon & Patrick acoustic guitar, only about four years into owning it, at a gigSix months ago I bought a Les Paul Studio and, while trying to move it while it was in music stand by picking up the music stand itself (a truly terrible idea) it toppled off and this is what happenedBoth fixed, good as new
(DIR) Post #AhiQwDtNMd7rmboCga by clive@saturation.social
2024-05-09T13:11:20Z
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@kcollett (your teacher was correct ā one does need to be very respectful with oneās instruments ā but even so, accidents happen)
(DIR) Post #AhiUBn6b1YCRCX6ioK by mulegirl@sfba.social
2024-05-09T13:48:26Z
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@clive @MissConstrue I hope a journalist is working their sources right now.
(DIR) Post #AhiqCpS7yqHBlK4wEq by clive@saturation.social
2024-05-09T17:55:07Z
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@mulegirl @heathr Yep
(DIR) Post #AhiqPLdIA4IB2fGoNM by clive@saturation.social
2024-05-09T17:55:25Z
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@mulegirl @MissConstrue š
(DIR) Post #Ahir1uZ2jeaGNsfgCu by datarama@hachyderm.io
2024-05-09T18:04:22Z
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@clive I fluctuate between "they have made a perfect anti-advertisement against not only themselves, but the entire tech industry" and "they have made a perfect advertisement for Enoch-branded sledgehammers".
(DIR) Post #AhiriojeHbaol45i2S by harmonicarichard@techhub.social
2024-05-09T18:12:07Z
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@clive @crutlefish My visceral reaction was to the final cut camera app. I really like Final Cut X and use it professionaly. The issue with FCP X is that with an old device you stop getting new features. With the Final Cut Camera app you need to buy an expensive ipad to play with it. 2000Ā CHF for a fragile video mixer. It undercuts professional makers. I have had a low opinion of Apple innovation for half a decade or more. I replaced a 2016 MBP with a Pi5. Apple charges professional prices. It gives amateur products. I am happy I fell out of love with apple products. It's cheaper this way. https://www.apple.com/newsroom/2024/05/final-cut-pro-transforms-video-creation-with-live-multicam-on-ipad-and-new-ai-features-on-mac/
(DIR) Post #Ahiv61NTkE04UUTeoC by gnate@ohai.social
2024-05-09T18:48:59Z
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@clive Maybe Apple is following Google's "lead" by having teams compete against each other within the same department, except PR for Apple rather than apps.q.v. "Finding Your Tribe" ad
(DIR) Post #AhiwEc3dLxrYWRr73Y by bradbury@ruby.social
2024-05-09T19:02:40Z
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@clive - maybe Iām weird. I love the advert.
(DIR) Post #AhiyxFKSu6VKyF8gJE by tbaxter@mastodon.social
2024-05-09T19:32:12Z
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@clive I think it may be the best illustration yet of the unsustainability of technology consumerism.
(DIR) Post #Ahj2CFX6jBJroEtkAq by dt@mastodon.top
2024-05-09T20:09:29Z
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@clive it's āwall-e wasn't supposed to be an adā-levels of misguided.
(DIR) Post #AhjE7ZAJVTDwhSlmYS by clive@saturation.social
2024-05-09T22:23:07Z
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@dt Lord above yes
(DIR) Post #AhjEDVnMwv7jz9sAWO by clive@saturation.social
2024-05-09T22:23:28Z
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@tbaxter A very defensible take
(DIR) Post #AhjEK2OudTCkqaXr84 by clive@saturation.social
2024-05-09T22:24:07Z
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@bradbury I figured some people must have liked it! What struck you in a cool way about it?
(DIR) Post #AhjEY0WIQRfn4Geyrw by clive@saturation.social
2024-05-09T22:25:08Z
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@stolas SeriouslyItād be perfect, say, as an anti-generative-AI ad
(DIR) Post #AhjEddonk4qSOj0BfM by clive@saturation.social
2024-05-09T22:25:50Z
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@harmonicarichard @crutlefish Thatās interesting to hear! I donāt edit videos so I donāt know much about that part of the Apple ecosystem
(DIR) Post #AhjEoVoPqj12ki0Odk by clive@saturation.social
2024-05-09T22:24:33Z
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@gnate Aha maybe!
(DIR) Post #AhjEs92MT6rVH7GD7A by clive@saturation.social
2024-05-09T22:26:56Z
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@rowyn Yep that was @mogulās point too
(DIR) Post #Ahjozi81ziQ6UCos52 by bradbury@ruby.social
2024-05-10T05:16:17Z
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@clive - think it was a combination of the playfulness and the technicality of the filming. Crushing things can be (is) fun and in this case the visuals showing items being crushed is superb. Of course the final squeeze ball with bulging eyes is the money shot.
(DIR) Post #Ahk1b3MtBhHuWZLGJU by harmonicarichard@techhub.social
2024-05-10T07:37:29Z
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@clive It's because I tried to update my 2016 mac book pro to the latest FCP X and couldn't. It took a while for me to notice. I want to experiment with Kdenlive. @crutlefish
(DIR) Post #AhkLpNW14kyQ9BieRc by clive@saturation.social
2024-05-10T11:19:37Z
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@bradbury Itās true ā whatever one thinks about the message, the shot was really artfully done
(DIR) Post #AhmTbVYHaSkAy2b1Sy by Cekent@mastodon.social
2024-05-11T12:00:40Z
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@clive @danhon Have you seen the t-shirts Cruise wears in Minority Report. Clearly he works out to fight off arm fatigue.
(DIR) Post #Aht7j1CbTLksGsLqvg by clive@saturation.social
2024-05-14T16:55:52Z
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@Cekent @danhon š