Post Ad0UPXaBLkP2pUQJfM by vees@epistolary.org
 (DIR) More posts by vees@epistolary.org
 (DIR) Post #Ad0R7hEwPC8LhrHtxo by killick@dmv.community
       2023-12-20T15:59:26Z
       
       0 likes, 0 repeats
       
       Seemingly there is no way for ad-supported sites to run ads that don't track the site visitors. I sure do wonder how this worked when newspapers and magazines sold print ads without tracking. We need better privacy laws, not just better privacy tech. I don't believe advertisers would stop advertising if they weren't allowed to track site visitors.
       
 (DIR) Post #Ad0R7hxxho97xULr8a by vees@epistolary.org
       2023-12-20T16:18:07Z
       
       0 likes, 0 repeats
       
       @killick It worked because the ad buyer could go out and buy any one of the million newspapers in circulation that day and verify their ad was printed.
       
 (DIR) Post #Ad0RZNTpSveyWxS1PU by killick@dmv.community
       2023-12-20T16:22:09Z
       
       0 likes, 0 repeats
       
       @vees Ad buyers can't look at a site to see if the ad is present?
       
 (DIR) Post #Ad0RaQBIuMSnCKHe3k by vees@epistolary.org
       2023-12-20T16:23:22Z
       
       0 likes, 0 repeats
       
       @killick I could buy an ad on FAANG and never see it as a consumer just because its not a buy once print/repeat everywhere, even lack of targeting still has random assignment of displaying an ad with a constantly changing audience of hundreds of millions
       
 (DIR) Post #Ad0SCy2PTjRfCqVI0m by killick@dmv.community
       2023-12-20T16:29:59Z
       
       0 likes, 0 repeats
       
       @vees Newspapers used to run different editions -- they would print little dots to indicate if it was the first, second, or third print run, eg. ., .., or ...They also could customize the edition depending on where the trucks were taking them. When you bought an ad in a newspaper, you had to trust they would run it as you hired them to run it. If there were no tracking allowed, then your "constantly changing audience" would just be site visitors. Ad buyers would pick sites that run articles that are read by the categories of person they wish to reach.
       
 (DIR) Post #Ad0TJFhYomXJgHJQLA by vees@epistolary.org
       2023-12-20T16:42:49Z
       
       0 likes, 0 repeats
       
       @killick That's true but 3 editions a day even including a handful of different geo regions is orders of magnitude different than millions of advertisers and millions of impressions across millions of viewers.
       
 (DIR) Post #Ad0TSA6oyqjOwTNOLo by killick@dmv.community
       2023-12-20T16:44:27Z
       
       0 likes, 0 repeats
       
       @vees Then the ad buyer should put the ad on their own server and count the hits. It's not rocket surgery.
       
 (DIR) Post #Ad0UPXaBLkP2pUQJfM by vees@epistolary.org
       2023-12-20T16:55:17Z
       
       0 likes, 0 repeats
       
       @killick I was in digital ads for 11 years and I still don't feel like I'm capable of distinguishing real people from fraudulent impressions and clicks without some sort of invasive identity and tracking process
       
 (DIR) Post #Ad0VKzYvzfso77EcFc by killick@dmv.community
       2023-12-20T17:05:40Z
       
       0 likes, 0 repeats
       
       @vees Then I guess if we disallow tracking you'd have to base your ad buys on past ad performance, or survey your target audience to see what % can recall the ads.