Post AXeeDaKfiPY6P1VD9c by ben@werd.social
(DIR) More posts by ben@werd.social
(DIR) Post #AXee0i3NhHYoaJH8Pg by ben@werd.social
2023-07-13T11:49:23Z
0 likes, 1 repeats
I struggled for over six months to get the newsroom I worked for onto Mastodon. There were lots of reasons why not. And now they’re on Threads with ~10K followers, the engagement they need, and the tools they need to understand their audience. And their content starts conversations and is reaching people who need to see it. This stuff matters.
(DIR) Post #AXee1waf8RL9xXQmq8 by theinstantwin@mastodon.world
2023-07-13T12:12:47Z
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@ben I remember this same statement being made in 2014. “We have to get on Facebook.” Then “We have to pivot to video.”You know the rest. There is no one more of a glutton for punishment than news media. There is no rake they won’t step on.
(DIR) Post #AXee1yedSdhsMRIzJI by theinstantwin@mastodon.world
2023-07-13T12:15:18Z
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@ben I’m enjoying Threads as a user. But knowing what we know: building a strategy on third party ad networks should - in 2023 - get you fired.
(DIR) Post #AXee7TtejLL0hlxIZ6 by ben@werd.social
2023-07-13T12:33:36Z
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@theinstantwin I actually think it’s the Mastodon project that stepped on this rake. Everyone was aligned - they just didn’t have the tools they needed to be able to sign on, and the journalists who did sign up had a terrible time onboarding (including choosing instances that turned out to be problematic).
(DIR) Post #AXee7UUsUx70ZDN1aC by theinstantwin@mastodon.world
2023-07-13T12:38:38Z
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@ben @theinstantwin There’s no doubt the Mastodon onboarding process is harder than Meta made it. But if the main goal is engagement and distribution, we already know how this story ends.And in 2016 i could blame Facebook. But now? I’d squarely blame the pub if I saw even one layoff as a result of “The algorithm is reducing our reach.”
(DIR) Post #AXee7V7WBI1KV3RsoK by Dragon@mstdn.ca
2023-07-13T12:54:45Z
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@theinstantwin @ben Choosing to ignore a market because it takes 'effort' is the most journalism thing I've seen in awhile.
(DIR) Post #AXee9Me6exQ2nQa24W by ben@werd.social
2023-07-13T12:59:36Z
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@Dragon @theinstantwin The perception is that it’s a small, skewed market that is not very diverse and is mostly very technical people.
(DIR) Post #AXee9NLM4A0uxYoZU0 by Dragon@mstdn.ca
2023-07-13T13:01:59Z
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@ben @theinstantwin It's still a market, and their specifically ignoring it due to 'effort' being required.So posting on another app, and having the social media manager pay a tiny bit of attention to comments is too much?Says far more about the news group than Masto
(DIR) Post #AXeeDZUCrTa7mIxJNQ by ben@werd.social
2023-07-13T13:08:37Z
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@Dragon @theinstantwin Everyone has to make trade offs with their time and resources. I think it says something about both.
(DIR) Post #AXeeDaKfiPY6P1VD9c by ben@werd.social
2023-07-13T13:12:40Z
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@Dragon @theinstantwin Also, honestly? The way any software gets better is through continuous user research. The only way forward is to listen, and particularly to people who want to use it but say they can’t. Without this loop we’re relegated to being Linux on the desktop: something for hardcore enthusiasts only.
(DIR) Post #AXeeDb42zhqSfkjRse by Dragon@mstdn.ca
2023-07-13T13:35:04Z
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@ben @theinstantwin So while Mastodon does this the newsroom has moved on and does not.Newspapers used to work hard to get any eyes on their pages. Each printed copy was claimed to be seen by 2-3 even 4 people. Idea being left at cafe, lunchroom more eyes to see pages.Now it's too tough and too much work to literally post on an extra app. I can only assume this newsroom doesn't have a tech section. Which is odd. No wonder the industry is dying