Post AWvAaqxLChJJRPrvxA by CriticalCupcake@tech.lgbt
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 (DIR) Post #AWvAaqxLChJJRPrvxA by CriticalCupcake@tech.lgbt
       2023-06-21T15:58:02Z
       
       0 likes, 1 repeats
       
       If US companies 'go woke', do they really go broke?"According to experts, the key factor that could ultimately determine how a brand weathers a woke-related boycott is how they respond to the initial fall-out." ...... "You have to make a commitment," he said. "If you waffle, then people are going to rightly question what they really stand for. That's exactly the position that you don't want to be." ...... "Brands need to pick a position & stick to it. What hurt Bud Light was they seemed to flip-flop," he said. "If they really supported Dylan, they would have stood up for her... to everyone who protested. But they backed down. Both sides then see this as two-faced and inauthentic." ...https://www.bbc.co.uk/news/world-us-canada-65918155