Post AW3d3V4RGadsOCt7my by kathhayhoe@climatejustice.rocks
 (DIR) More posts by kathhayhoe@climatejustice.rocks
 (DIR) Post #AW3aofVPzFV4V9J7ke by kathhayhoe@climatejustice.rocks
       2023-05-26T19:34:27Z
       
       2 likes, 13 repeats
       
       On Monday, I wrote an essay about climate and biodiversity for Scientific American. I tracked proportional engagement, calculated as (likes + shares + comments)/followers, over six social media platforms.The winner? MASTODON, by a landslide.Second place? INSTAGRAM. It's harder to share posts on IG, but lot of people like things there!The loser? FACEBOOK, also by a landslide.* * On Facebook, I've been shadow-banned since August 2018 when they listed clean energy and climate as "socially sensitive topics" so my page there stopped growing 6 years ago and now only about 1% of my followers there ever see my posts. It's actually too bad, because that's the platform where I reach the most conservative audiences through their connections to friends and family. So even though it's dead last, I still persist.
       
 (DIR) Post #AW3b8boHRAzupZddke by Humpleupagus@eveningzoo.club
       2023-05-26T19:50:16.224500Z
       
       3 likes, 0 repeats
       
       Now do the same chart by based purely on the number of engagements.
       
 (DIR) Post #AW3cF0rRJMS8DUjXyS by realcaseyrollins@social.freetalklive.com
       2023-05-26T20:02:38Z
       
       0 likes, 0 repeats
       
       @kathhayhoe #Mastodon, or the #Fediverse?
       
 (DIR) Post #AW3cN3E0PEPFrh7bHs by realcaseyrollins@social.freetalklive.com
       2023-05-26T20:04:05Z
       
       0 likes, 0 repeats
       
       @kathhayhoe In any case, this is what happens when you remove the mask of censorship
       
 (DIR) Post #AW3d3V4RGadsOCt7my by kathhayhoe@climatejustice.rocks
       2023-05-26T20:09:47Z
       
       0 likes, 3 repeats
       
       In absolute terms, both Mastodon and Instagram punch above their weight. Twitter and LI are just below. And FB is, no surprise, extremely low.
       
 (DIR) Post #AW3d9FafjZxG7GhtSK by kathhayhoe@climatejustice.rocks
       2023-05-26T20:04:33Z
       
       1 likes, 0 repeats
       
       @Humpleupagus sure, here it is. You can see that Mastodon and IG are punching above their weight, Twitter and LI are proportional, and FB is very low.
       
 (DIR) Post #AW3d9GQ4eT4UggkwZk by Humpleupagus@eveningzoo.club
       2023-05-26T20:12:47.267741Z
       
       2 likes, 0 repeats
       
       How many local users does climatejustice.rocks have?
       
 (DIR) Post #AW3dGsZdC5Ad30rF0C by sarvo@novoa.nagoya
       2023-05-26T20:14:06.837Z
       
       0 likes, 0 repeats
       
       @kathhayhoe@climatejustice.rocks instagram is oddly interesting
       
 (DIR) Post #AW45BUIunWOR2sFxdw by MarkBrigham@universeodon.com
       2023-05-27T00:25:41Z
       
       0 likes, 1 repeats
       
       @kathhayhoe I wish more climate people who dipped their toes in the mastodon and left because only a fraction of their twitter followers were here would see these results. The bot that retoots their tweets here is a poor substitute because it means the author will never engage here. I lose interest in a hurry if there isn’t a human on the other end. A human who engages once in a while.
       
 (DIR) Post #AW53XsEyTgDau4v63s by stux@mstdn.social
       2023-05-27T12:43:09Z
       
       1 likes, 0 repeats
       
       @kathhayhoe thank you for this! 😮 I had a feeling indeed :blobcatgiggle: One of the things I love the most about the Fediverse, and esp Mastodon is the lack of numbers constantly in your face :nkoHappy: It's less of a competition this way and more about human contact and interaction