Post ARvYZfQ0cDC8pNflZ2 by virginiaheffernan@journa.host
 (DIR) More posts by virginiaheffernan@journa.host
 (DIR) Post #ARvYZeBRCtweztqcDI by virginiaheffernan@journa.host
       2023-01-23T01:10:52Z
       
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       incredibly irresponsible business reporting on plant-based meat. “ It was supposed to save the world. But it’s a flop.” Does everyone just love this kind of schadenfreude story when it comes to climate initiatives? IT DID NOT FLOP https://apple.news/ApCY2W7GTTNKUQoG72bcwyw
       
 (DIR) Post #ARvYZep8pHhiz2QK6C by virginiaheffernan@journa.host
       2023-01-23T01:12:37Z
       
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       First: that insane photo of a poisonous burger that doesn’t look like Beyond or Impossible. Second: the numbers:
       
 (DIR) Post #ARvYZfQ0cDC8pNflZ2 by virginiaheffernan@journa.host
       2023-01-23T01:15:40Z
       
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       So for Beyond, which went public in 2019, there was a “surge” during the pandemic ( so 2020-2021?) and then “plunged” 14% in supermarkets and 9% in restaurants? And that’s a flop.
       
 (DIR) Post #ARvYZfzSUPYEbKG4oq by virginiaheffernan@journa.host
       2023-01-23T01:17:13Z
       
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       And Impossible has “fared better “ — and has had a 50% INCREASE in sales in 2022
       
 (DIR) Post #ARvYZgYCPFLAL4Voy8 by virginiaheffernan@journa.host
       2023-01-23T01:19:00Z
       
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       And then it speculates about what meat eaters did with the ingredient list, which — SURPRISE — is what the *meat industry* told people to do. And then with no evidence Businessweek quotes someone (?) saying people “weren’t that into it”
       
 (DIR) Post #ARvYZhE1tiniQo5EAa by virginiaheffernan@journa.host
       2023-01-23T01:22:08Z
       
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       I realize that everyone is cheering for startups to fail since it’s a disaster to fall in love with phony world changers and neolib TED confolk but to pendulum in the direction of “every company with good intentions is a flop and a fraud “ when the numbers don’t bear it out is really such a drag