93% OF ORIGINAL IPS FAIL
(Posted 2007-06-21 00:10:50 by basscomm)

Tadhg Kelly has an interesting post [
http://particleblog.blogspot.com/2007/05/93-of-new-ips-fail.html ] up
exploring why so many original video game IPs ultimately fail.
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"In most other disc-based retail media, 300,000 units sold of anything new
is actually pretty damned good. Book authors would faint at the idea that
they've gained that many sales of their first book. Indie movie makers
would be very pleased indeed. Because, when you break that down into
numbers, 300,000 sales could be anywhere from 7-15 million dollars worth of
revenue at the till.

That's an awesome number. Unless you work in games, and the reason for that
is that games cost way too much money to make, and the margins for third
parties are less than ideal."
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Link! [ http://particleblog.blogspot.com/2007/05/93-of-new-ips-fail.html ]
(via DevBump [ http://www.devbump.com/index.php ])

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