Subj : RE: Niki Report on HTML Mail Versus Text
To   : All
From : JERRY SEHL
Date : Thu Jan 31 2019 07:10 pm

Date: Tue, 29 Oct 2002 12:42:58 -0400
From: JERRY SEHL
To: DAVE GOURD
Subject: RE: Niki Report on HTML Mail Versus Text
Newsgroups: win.server.wish.list
Message-ID: <1035913378.33.1035899857@winserver.com>
References:  <1035899857.33.1035851626@winserver.com>
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The statistics is why this was posted in and for anyone who advertises using 
e-mail. I already use Outlook to do it.


On 10/29/02 12:41 PM, DAVE GOURD wrote to JERRY SEHL:

-> and?...
-> 
-> Send mail thru your system using outlook express as the mail client.
-> 
-> 
-> 
-> 
-> -> HTML Mail Promotes Sales More Effectively than Text Mail: Internet Sales
-> -> Survey Results
-> -> October 28, 2002 (TOKYO) -- ROOT Communications Inc., an e-mail 
-> -> marketing company, released an interim report of its experimental 
-> -> survey conducted in collaboration with Oisix Co., Ltd., on the 
-> -> effectiveness of HTML mail on Oct. 23.
-> 
-> 
-> 
-> -> Oisix sells merchandise such as organically grown vegetables via the 
-> -> Internet.
-> 
-> -> This survey was done by sending out Internet sales promotion e-mails 
-> -> in both HTML mail and text mail, then comparing the ratio of the 
-> -> actual purchases. According to the survey, the HTML mail was more 
-> -> effective than the text mail.
-> 
-> -> The survey has been implemented on a monthly basis since June 2002, 
-> -> and will be done six times. This interim report was made from the 
-> -> first three survey results.
-> 
-> -> The subject of the first survey was "corn", the second one focused
-> -> on "melons", and the third one was on a "mix veggie-set" including 
-> -> more than ten types of vegetables.
-> 
-> -> About 150,000 mails were distributed for promoting the above three 
-> -> types of merchandises. HTML mail was sent to the users, who permitted 
-> -> receiving HTML mail, and common e-mail were sent to the users who 
-> -> only permitted receiving text mail, and then the ratio of purchasing 
-> -> was compared.
-> 
-> -> Regarding the HTML mail, they provided two types for comparing the 
-> -> effect of the level of the creativity. Plan A was provided with a 
-> -> button in the HTML to instantly meet users' interest for purchasing. 
-> -> The other one, Plan B was prepared placing more priority on the 
-> -> aesthetic side using bigger images, but requiring three steps before 
-> -> the purchasing stage.
-> 
-> -> As for the ratio of the actual purchases, in the first survey, Plan A 
-> -> was 2.59 times more effective and Plan B was 1.11 times more 
-> -> effective compared to that of text mails; in the second survey, Plan 
-> -> A was 0.69 times more effective, while Plan B was 1.38 times more 
-> -> effective; and in the third survey, Plan A was 10.06 times more 
-> -> effective, while the Plan B was 7.56 times more effective.
-> 
-> -> Koji Tsukada, president of ROOT Communications analyzed the third survey
-> -> about the "veggie-set," in which the HTML mail recorded 10.06 times more
-> -> success than the text mail.
-> 
-> -> He said, "Images appeal more to consumers than just explaining the 
-> -> products in a text file."
-> 
-> -> Related link: Root Communications
-> 
-> -> Related stories:
-> -> - Nearly 60 Pct. of Users Accept HTML Mail Magazine: Survey
-> -> - G-Plan to Distribute Incentive E-Mail Ads to 3 Million Users
-> 
-> 
-> 

 
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