Subj : Hyper Personalized Ads
To   : All
From : Mike Powell
Date : Fri Apr 25 2025 10:18 am

From TLDR 2025-04-25

 PERPLEXITY CEO SAYS ITS BROWSER WILL TRACK EVERYTHING USERS DO ONLINE
TO SELL `HYPER PERSONALIZED' ADS (3 MINUTE READ) [6] 

 Perplexity is building its own browser to collect data on everything
users do outside of its own app and sell premium ads. Its CEO believes
that users will be fine with its tracking because the ads should be
more relevant to them. The company has said that it would buy the
Chrome browser business if Google was forced to sell. It recently
signed a partnership with Motorola to have its app pre-installed on
the Razr series. 

 DRIVERLESS SEMI-TRUCKS ARE COMING SOON TO A HIGHWAY IN TEXAS (3
MINUTE READ) [8] 

 Aurora Innovation plans to unleash driverless trucks on a 200-mile
stretch of Interstate 45 between Dallas and Houston by the end of the
month. The company has been testing its vehicles in closed and virtual
environments. It was denied an exemption request from a federal
regulation that stipulates that truck drivers must deploy roadside
warning devices whenever they're stopped on the side of the road. This
prompted Aurora to sue the Motor Carrier Safety Administration, as the
company doesn't have human operators to physically deploy the
necessary devices. 

 IF A.I. SYSTEMS BECOME CONSCIOUS, SHOULD THEY HAVE RIGHTS? (6 MINUTE
READ) [11] 

 While the smartest AI systems are surpassing humans in some domains,
it's hard to argue that today's AI systems are conscious.
Consciousness is a taboo subject within the world of serious AI
research as people are wary of anthropomorphizing AI systems. However,
that is starting to change, as there is a growing body of academic
research on AI model welfare taking the prospect of AI consciousness
more seriously as systems grow more intelligent. While AI models may
not be conscious yet, it may be worth exploring for signs of
consciousness as long as it's not diverting resources from AI safety
and alignment work aimed at keeping humans safe. 

 GOOGLE FORCING SOME REMOTE WORKERS TO COME BACK 3 DAYS A WEEK OR LOSE
THEIR JOBS (4 MINUTE READ) [13] 

 Remote staffers at several units within Google have to start showing
up at the closest office for a hybrid work schedule or their roles may
be at risk. 

Links:
------
[6] https://techcrunch.com/2025/04/24/perplexity-ceo-says-its-browser-will-trac
k-everything-users-do-online-to-sell-hyper-personalized-ads/?utm_source=tldrnew
sletter
[8] https://gizmodo.com/driverless-semi-trucks-are-coming-soon-to-a-highway-in-
texas-2000593474?utm_source=tldrnewsletter
[11] https://www.nytimes.com/2025/04/24/technology/ai-welfare-anthropic-claude.
html?unlocked_article_code=1.CU8.41l_.2FsAk1Ws3sJL&smid=url-share&utm_source=tl
drnewsletter
[13] https://www.cnbc.com/2025/04/23/google-teams-are-including-remote-workers-
in-their-cuts.html?utm_source=tldrnewsletter

 --  https://tldr.tech

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