Dilbert - 2015-08-02 -
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(IMG) 2015-08-02
Boss: We need a tagline for our new product. It should be no more than
three words. It should convey an emotion. And it should clearly
explain everything the product does. Dilbert: In three words? Boss :I
didn't say it would be easy. Nike accomplished all of that with "Just
do it." Dilbert: Did they? Because that seems like a generic thing you
can say in any situation. Boss: Just do it! Alice: How about "Keep
doing it?" Is that one taken?
Tags : tagline,marketing,advertising,ad,ads,impossible