Well, they can't help themselves. Like hamsters on a wheel, or three blind mice , the carnival barker says, "Round and round and round she goes - where she stops, nobody knows!" - but the wheel has no pins, no little arrow, and there is only one possible answer. Or you can think of the general population like The Sims - that works too. But honestly, I believe there *is* great untapped intelligence in EVERY human being - but its hidden behind habits, social scripts, addictions and obsessions. They never get off the hamster wheel, and I kinda feel bad for that. I just hope they get at least ONE Eureka in their lives so they know how it feels. "