x-box life is short ad from 2002 - this part always made me
   cringe 'cause as a boy, well, some of it was tough and I
   remember being scared at times.* I know it's an ad but I still
   cringe at this even more than the rest of it. Of course this
   hypothetical scenario for the ad, there's only 40 seconds in
   total but that first moment of "oh shit I'm gonna die" has gotta
   be the worst.* I mean most kids realize it by the time they're
   5/6 years old... but by this age, you usually have more at stake
   with friends, hopes, possibilities and stuff.* Ugh. [1]boy-xbox

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