The power of friendship shouldn't be underestimated. I'm not speaking of just people friends. If you have pets, they are your friends. If you spend a lot of time convincing people you are right about something, you are friends with your Certainty. I'm a know-it-all and I am friends with my Certainty, although I try to debate him sometimes. If you're friends with God, God is your friend. If you are in love with an idea, the idea is your friend. You spend a lot of time together. I think via analogies; I don't believe words themselves have power but i believe the concepts BEHIND words are powerful, and THAT'S where the power comes from.