What if people bought cars like they buy computers? HELPLINE: General Motors Helpline, how can I help you? CUSTOMER: I got in my car and closed the door, and nothing happened! HELPLINE: Did you put the key in the ignition slot and turn it? CUSTOMER: What's an ignition? HELPLINE: It's a starter motor that draws current from your battery and turns over the engine. CUSTOMER: Ignition? Motor? Battery? Engine? How come I have to know all these technical terms just to use my car? HELPLINE: General Motors Helpline, how can I help you? CUSTOMER: My car ran fine for a week, and now it won't go anywhere! HELPLINE: Is the gas tank empty? CUSTOMER: Huh? How do I know!? HELPLINE: There's a little gauge on the front panel, with a needle, and markings from 'E' to 'F'. Where is the needle pointing? CUSTOMER: It's pointing to 'E'. What does that mean? HELPLINE: It means that you have to visit a gasoline vendor, and purchase some more gasoline. You can install it yourself, or pay the vendor to install it for you. CUSTOMER: WHAT!? I paid $20,000 for this car! Now you tell me that I have to keep buying more components? I want a car that comes with everything built in! HELPLINE: General Motors Helpline, how can I help you? CUSTOMER: Your cars suck!!! HELPLINE: What's wrong? CUSTOMER: It crashed, that's what went wrong! HELPLINE: What were you doing? CUSTOMER: I wanted it to go faster, so I pushed the accelerator pedal all the way to the floor. It worked for awhile, and then it crashed and now it won't start! HELPLINE: It's your responsibility if you misuse the product. What do you expect us to do about it? CUSTOMER: I want you to send me one of the latest versions you have, one that won't crash anymore. HELPLINE: General Motors Helpline, how can I help you? CUSTOMER: Hi! I just bought my first car, and I chose your car because it has automatic transmission, cruise control, power steering, power brakes,and power door locks. HELPLINE: Thanks for buying our car. Now, how can I help you? CUSTOMER: How do I work it? HELPLINE: Do you know how to drive CUSTOMER: Do I know how to what? HELPLINE: Do you know how to drive? CUSTOMER: I'm not a technical person! I just want to go places in my car!