[2021-07-10] FOMO and selling books
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There are bubbles in the book market: many people are buying books out
of the desire to be like others, instead of their actual interests and
needs.

People need information to make purchase decisions. But for books, the
information needed is too expensive to produce and to cover the
adequate population. Like in other steps in the process of producing
books, book marketers can only rely on scale to make information
available to the maximum possible population. The information thus
have to be made uniform instead of unique, accommodating instead of
accurate.

It's the FOMO that drives book sales, now that people don't have
information specific enough to help them make decisions. As a result,
people are content once they have the book. They tell themselves now
that they own the book, they can read it any time. Their fear is
eliminated by the act of buying.

This make bubbles, for book publishers are creating or moving costs to
the customers. Books you never come around to read have no value to
you. Books you buy out of FOMO or hearsay have no value to you. Once
you realize that 80% of the books you buy have no value to you, you
gradually reduce and stop buying. The bubbles are not popped because
many people haven't realized this, or haven't take action.

The industry need more devoted and professional marketers, to make
books reach the right hands. Or we'll face a collapse. Maybe it's
already happening.