PLS Search Engine at the Heart of the McKinley Internet Directory

"The McKinley" Launches Today on the Web

(Santa Clara, CA., August 15, 1995) -- Personal Library Software, Inc.
(PLS) and The McKinley Group, Inc. announced today that PLS is providing
the full-text and concept-based search technology for The McKinley
Internet Directory, which launched today. The McKinley Internet Directory
is the solution for novice and expert Internet users alike who are
frustrated by the often-daunting task of finding relevant and quality
information on the Net. It is the most comprehensive on-line directory,
providing reviewed, described and rated resources to make it easier for
Internet users to locate the information they need.

"The McKinley" is being hosted by Netcom and offered free to all Internet
users for the next 60 days. By adding PLS's structured and concept
searching on top of browsing 15 categories spanning all disciplines, "The
McKinley" becomes a powerful living roadmap to the best of the Internet.

"The McKinley" currently has 80,000 sites, of which 20,000+ sites have been
reviewed and rated, and more are evaluated daily. A large team of in-house
"cyberwriters," in conjunction with International Content Advisory Boards,
thoroughly describe, review and rate sites to provide the Internet user
with a powerful human focus to their Internet explorations.

Users of "The McKinley" will find features in this directory that are
unmatched, such as descriptions of each site, including title and URL
hotlinks; keyword and audience descriptors; producer information; the
language of the resource; and cost, if any. The sites in "The McKinley"
are also rated, on a scale of one to four stars, according to the
following criteria: the completeness of content, the organization of the
site, how up-to-date it is, and its ease of access. All of these features
deliver what Paul Saffo, director of the Institute for the Future, has
called "the Michelin Guide for the Internet."

David Hayden, president of The McKinley Group, says, "We are very pleased
to be working with PLS, and their technical support has been most helpful.
PLS's rich development tools gave us the flexibility to design a powerful
multi-tiered service with the look and feel we want for our users."

"McKinley's developers have done a superb job of molding our technology so
that users can interact with McKinley content easily and effectively,"
said Matt Koll, president of PLS. "The ease with which you can explore
widely, or zoom right in on what you're looking for is wonderful."

About The McKinley Group

Headquartered in Sausalito, California, The McKinley group was founded in
1993 by a team of international publishers, technologists and information
specialists, committed to delivering the best navigational and
informational tool for the Internet.

About PLS

PLS is the leading supplier of information retrieval software for use on
the Web, on-line services and CD-ROM. PLS products combine intelligent
retrieval techniques with the flexibility of graphical user interfaces.
PLSsoftware has been rapidly adopted for the WEB and has been recognized
for its distributed searching, scalability, relevance ranking, concept
searching and interoperability.

PLS's customers and partners are a virtual "who's who" of the information
industry, including America Online, Apple Computer, Inc., Appleton &
Lange, Arizona Daily Star, Associated Press, Baseline, Bertelsmann,
CommerceNet, Congressional Quarterly, DataTimes, Dow Jones News/Retrieval,
Electronic Newsstand, Financial Times Information Services, Footage.Net,
Grolier Electronic Publishing, Hewlett-Packard, Illustra, Individual Inc.,
the Internet Company, Knight-Ridder, National Public Radio, NewsNet, Open
Market, Inc., Prodigy, Time Inc., USA Today, and the US House of
Representatives.

PLS can be reached at its headquarters at 2400 Research Boulevard,
Rockville, MD 20850-3243 and via the Internet at http://www.pls.com or
info@pls.com.
 
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