HP INTRODUCES FASTEST PERSONAL DESKJET PRINTERS

New Printer Offers Premium Black and Color Printing to Small Businesses

PALO ALTO, Calif., July 31, 1995 -- Hewlett-Packard Company today
introduced a new class of personal DeskJet printers for businesses. The HP
DeskJet 850 printers, available for customers in the United States and
Canada, are the fastest personal DeskJet printers ever, and produce
professional black text and color images that rival photographic
printing.

These products offer businesses the versatility and performance of a
higher-priced printer at a small fraction of the cost, said Chuck Pickett,
a product manager for HP's Consumer Products Marketing Center.

The new HP DeskJet 850C ($718 U.S. list) and HP DeskJet 855C ($723 U.S.
list) are expected to sell for less than $600. The DeskJet 855C will be
introduced with an exclusive Kodak Photo CD offer that makes it easy for
customers to add photographs to sales brochures, flyers and collateral
materials.

The DeskJet 850 printers are built for speed -- the most important factor
when businesses choose a printer, according to HP research. Both printers
use a powerful RISC processor, new print-head design and firmware
improvements to print black text at up to 6 pages per minute (ppm) and
color at up to 2 ppm. In addition, the DeskJet 855C features a special
Econofast mode, which prints black at 7 ppm and color at 3 ppm.

Professional Black and Near-photographic Color on Plain Paper

The DeskJet 850 printers enable businesses of all sizes to produce
documents as professional as those from a large corporation. The printers
use a pigment-based ink, which produces richer, higher-density black text
than other inkjet printers. In addition, a new print-head design and HP's
Resolution Enhancement technology (REt) produce crisp edges and smooth
curves for output that is as close to laser-print quality as any inkjet
printer has come.

The DeskJet 850 printers feature HP's new Color Resolution Enhancement
technology (C-REt). By creating a smaller color dot, C-REt can select from
four color-intensity levels per pixel to blend and layer color hues for
clear, vivid output. C-REt, in concert with new dye-based inks, provides
greater intensity, superior lightfastness and no bleeding between colors.

HP's ColorSmart technology also has been improved, resulting in smoother
color patterns. ColorSmart automates color printing in much the same way
as autofocus cameras simplified 35mm photography, providing a one-click
solution rather than requiring the customer to adjust multiple settings
like other inkjet printers.

Practical Solutions for PCs and Macintoshes

The DeskJet 850 printers are compatible with PCs and Macintosh computers --
the first inkjet printers in this price range that can be used with either
platform.

The new printers also feature HP's new PrintSmart for Windows, a suite of
technologies that makes printing easy and provides the fast performance
businesses expect when printing from the Windows environment. The printers
also provide simple on-screen messages about printer status and possible
errors, such as out-of-paper. The printers are Plug and Play ready for
Windows 95.

Improved Media Handling

The printers' ability to handle a wide range of paper sizes and stocks
makes them ideal for all business printing needs, including everyday
reports and correspondence, sales brochures, direct-mail pieces and custom
invitations or cards. The printers also support a variety of media sizes,
including letter, legal and other special paper sizes; labels; envelopes;
and transparencies. A single-sheet feeder allows users to print pages and
envelopes one at a time.

Environmental and Warranty Features

The DeskJet 850 printers are the first HP printers to be manufactured with
recycled plastic, underscoring HP's efforts to take a leadership role in
reducing and reusing manufacturing materials. In addition, all DeskJet
printers are energy-efficient and use approximately 80 percent less energy
than dot-matrix printers. The printers have earned the U.S. Environmental
Protection Agency's Energy Star designation for low power consumption.

Suggested prices for HP products and services described in Access HP are
quoted in U.S. dollars and apply only in that market. To check prices and
availability in markets outside the U.S., check with your local HP sales
office or distributor.
 
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