U.S. DEPARTMENT OF COMMERCE CERTIFIES CeBIT '96

Official recognition of event's marketing value to American industry

August 18, 1995 -- (PRINCETON, NJ)--The U.S. Department of Commerce has
granted Trade Fair Certification to Hannover Fairs USA, Inc., for its USA
Pavilions at CeBIT '96 (March 14 - 22, 1996; Hannover, Germany), endorsing
the event as an excellent opportunity for American companies to showcase
their products and services in an international setting. The 1995 event
attracted more than 6,000 exhibitors and 750,000 attendees from around the
world.

The Department's certification also is an acknowledgement of the capability
and experience of Hannover Fairs USA in organizing, managing and executing
effective group exhibits for U.S. companies in the world marketplace.

HFUSA currently is assembling USA Pavilions for American manufacturers from
the following industry sectors: * Office Automation * Software *
Microcomputers & Peripherals * Multimedia * PC&C/Mobile Data * Networking
* Communications * CAD/CAM * Security & Card/Access Control Technology.

According to the Department of Commerce, Germany represents the largest
import market in the world for computers and peripherals, as well as the
biggest market for American products in this sector. U.S. computer sales
in Germany amounted to $7.5 billion in 1993, according to the most recent
figures.

CeBIT is considered the world's leading information and communications
technology event. U.S. companies using the show as an international
marketing venue benefit from the assistance of the U.S. Commerce
Department's Commercial Service in Germany. U.S. commercial officers and
specialists at CeBIT, offer American participants expert counseling and
assistance in achieving their sales objectives.

American exhibitors at last year's CeBIT numbered over 475, with
approximately 300 of them exhibiting in eight USA Pavilions. Participation
in the pavilions is expected to rise with the new USA Pavilion for
Security & Card/Access Control Technology.

Exhibit space is currently available in all of the USA Pavilions. For
additional information, please contact Hannover Fairs USA, Inc., 103
Carnegie Center, Princeton, NJ 08540; phone: 609-9871202; fax:
609-987-0092.
 
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